In 2009, the new fragrance Flora by Gucci was released for the first time. The creative director of the company, Frida Giannini, worked on its creation. She was inspired by the iconic floral pattern, which was designed by Gucci especially for the Queen of Monaco. At first, this pattern was present only on the exquisite shawl of the Queen, but then, when everyone fell in love with it, it was decided to transfer these floral motifs to other items produced by Gucci, and soon they were reflected in perfumery. Therefore, it is thanks to the silky scarf of the Queen of Monaco that we can today enjoy the exquisite bouquet of Flora Gucci fragrances.

Frida Javanni also worked on the creation of the bottle. She decided not to make it too frilly or unusual, because the real beauty of this bottle is its contents. She limited herself to a strict hexagonal shape with a small black sticker that says "Flora by Gucci". The only highlight of the bottle is a flirtatious black bow with golden tassels. But the fragrance boxes are decorated with the legendary floral pattern, which to some extent compensates for the simplicity of the bottle. The Flora by Gucci collection today includes 8different fragrances, but all of them are based on the soft floral motifs of the first eau de toilette. The base notes of each perfume include sweet sandalwood and tart patchouli.

By the summer of 2011, Gucci decided to please young fashionistas and released a new fragrance - Flora by Gucci Eau Fraiche, which became the third in the famous series. This perfume is a hymn of youth and freshness! It was specially prepared for the summer season and is designed to create around its owner the freshness of the sea breeze and citrus orchards even when she walks through a smoky metropolis. Top notes reveal kumquat, sour lemon, bergamot, mandarin and sensual peony.
Gradually, the bouquet of Flora by Gucci opens up and gives us the opportunity to feel the freshness of green grass, the coolness of water, barely blossoming roses and osmanthus. Like a sweet cherry on a cake, this splendor is complemented by pink pepper and sandalwood and patchouli, unchanged in this collection. It is better to choose such a fragrance for young and energetic people who do not sit still, but are always ready to move forward and discover something new. It is ideal for everyday use as well as for special occasions. Fresh, slightly sour and a magical combination of floral bouquet, Flora by Gucci Eau Fraiche will be the hallmark of a romantic and sophisticated girl.

Last year, for the summer of 2012, Gucci prepared a surprise for the fashion world and released five fragrances for the Flora collection at once, which were combined into the Garden series(in Russian - "garden"). Indeed, each fragrance takes its owner to beautiful gardens where tangerines, tuberoses, gardenias, magnolias or violets grow. Bright and active girls will like a juicy tangerine, and quiet and gentle persons will certainly be delighted with a bouquet of violets. Everyone will find a fragrance for themselves in this new collection.
A nice feature of this perfume is that it stays on the skin for a very long time. It will be enough to apply it in the morning, and the whole day you will be surrounded by an airy floral trail. The entire Flora series, however, like any other Gucci products, is made only from high quality raw materials using natural essential oils.