Releasing special perfumes not for everyone, the master believes that fragrance is a non-verbal expression of the emotions and thoughts of their creator. He says that perfume, which gets on the skin of a person, revives past experiences, and the world-renowned genius only "voices" them.
Creating unique perfumes related to niche perfumes, the legendary maestro Serge Luten believes that it is better to use soap than banal and boring mass-market perfumes.
The poet of fine perfumery
This amazing person, in love with his work, like no one strives for harmony and perfection. Born in 1942 in France, Luten collaborated with the famous Dior brand, creating completely new clothing collections. While working for Shiseido as an art director, he releases his compositions, which were showcased in a luxury salon.
16 years ago, he presented bright and lively fragrances to the audience, and we can say that from that time the countdown of the new Serge Lutens perfume brand began. The famous perfumer living as a recluse in Marrakech does not advertise his life, which is for everyoneis a closed book.
The rock-believing maestro creates his stunning works "in spite of", explaining that he is driven by destructive power. The poet of perfumery beauty, who considers himself a fatalist, admits that the new is always the destruction of the old.
It was in exotic Marrakesh that the perfume "Serge Luten" from the collection "A Thousand and One Nights" was created. “This is an amazing city! His scents just blew me away. And I even kept the aroma of cedar: I took a small piece and brought it home. And then I thought that I would definitely make perfume out of this,” said the author of niche perfumery.
Cedre - forest magic
In 2005 the exciting and exquisite perfume "Cedar" was born. Serge Luten made his dream come true by telling about all the secrets that the noble tree keeps. The wonderful smell of its bark, mixed with amber ambergris and soft cinnamon, immerses you in the magical world of the forest.
Dusty and noisy megacities are tiring, and the main dream of their inhabitants is the desire to get out into nature, feeling the life-giving breath of forest poetry. A meditative perfume, the soft cedar heart of which harmoniously combines with notes of tender tuberose, will give warmth to its owner, who is tired of the loneliness of the big city.
Associated with fond memories
Denying all the laws of the perfume market, Luten believes that perfumes cannot change a person in any way, they are created to emphasize his character traits and give self-confidence. “Fragrances are supposed to help and emphasize the strengths of the personality,” the perfumer is convinced.
Sensual perfume "Serge Luten" evokes pleasant associations associated with personal memories. The author knows that the world is diverse and shows it from different angles. He sees the creation of multifaceted fragrances as his liberation.
The eminent master admits: “The process of creativity in other words can be described as madness. Otherwise, what lives inside every artist cannot be called. And it needs to be let out. This is how I create perfume so I don't go crazy.”
Promising adventure Ambre Sultan
One of the most striking oriental fragrances by Serge Lutens is Ambre Sultan, inspired by a small piece of amber given as a tribute to Lutens during his trip to Marrakech in the late 60s. For a long time, he kept a yellowish piece of ancient history in a wooden box.
Starting with sweet amber mixed with resins, Serge Luten perfume warms and gives confidence. The luxury of the East, hidden in a strict bottle, burns, playing with a variety of shades.
Precious amber envelops and clouds the mind, and in the base the heated tree exudes an incredible aroma, turning into a blazing fire. Passion fragrance takes its owner on a journey, promising an unforgettable adventure. An exquisite unisex composition opens the veil of Eastern secrets before the Europeans. Fragrant amber, which has become the main violin of the fragrance, entangles with invisible threads, and spicy chords excite the blood.
Un Bois Vanille: tenderness and depth
In 2003, a soft and gourmand perfume was released, woven from tones of quiet black vanilla and bitter sandalwood. This is not an ordinary sugary smell, in its base there is astringency and amazing velvety, enveloping in a fluffy cloud.
Perfume "Serge Luten" "Vanilla" is a real ode to an oriental soft fairy tale that whispers tender words. The sweetness of the tonka bean is balanced by the bitterness of almonds, which gives the fragrance a special character that distinguishes it from other gourmand perfumes. However, it is obvious that under such frank tenderness, given by notes of coconut milk, vanilla depth is hidden.
Recognized as real masterpieces, the perfume "Serge Luten" is in deserved demand all over the world. Recently, to the delight of all his fans, the maestro opened a personal website where everyone can order their favorite fragrances with delivery.
In addition, it features the brand's exclusive decorative cosmetics, while quotes from the perfumer, rare photos from a personal archive and a life story will help you get to know the talented recluse.
Mono-boutique in Moscow
In June 2015, connoisseurs of niche perfumery received a generous gift from the legendary Frenchman. The second in the world and the only mono-boutique in Russia, made in black and gold, has opened in Moscow, where about 70 fragrances of an authoritative master are presented.
Here all admirers of bright talent will get acquainted with the decorative line of the brand of highquality, a limited collection of handkerchiefs made of natural silk, as well as a complete collection of enchanting compositions "Serge Luten" (perfume).
In Letual, a large retail chain that specializes mainly in the sale of luxury rather than selective fragrances, perfumes of a creative person are not for sale. Everyone who wants to purchase truly luxurious works can take advantage of a unique chance and buy in Moscow not only a classic collection, but also an exclusive, presented in "bells", named after the shape of the bottle.
The price of fragrances of the classic collection ranges from 4 to 12 thousand rubles, and for an exclusive perfume you will have to pay ten times more (for example, L'incendiaire Arlequin Platine in a personalized boutique costs 85 thousand rubles).
Scalding cold L'Eau Froid
Niche spirits "Serge Luten", the price of which is much higher than in the mass market and luxury, instantly conquer a new audience who consider them the standard of impeccable taste.
The talented maestro creates not only oriental-spicy fragrances. The released L'Eau Froid is not like all the other creations of the Frenchman. He became interested in the smell of icy spring water and got the right composition by adding a lot of incense.
Perfect for hot days, the Serge Lutens perfume, which is generally agreed to be reminiscent of a breath of wind, conveys the real feeling of burning cold.
Mood for fragrance creation
When the master is asked what inspires him when creating a new fragrance, hethinks about it and admits that this is a momentary mood that needs to be released as soon as possible so that the obsession does not strangle him. The master does not hide his loneliness, saying that life as a recluse suits him, but he tries to work hard and create in this isolation from the whole world.
And when asked by journalists if he wears his perfume, Luten grins and shakes his head: “I love cleanliness, but I create perfume and immediately get rid of it, otherwise our relationship with him will be like a pendulum with reciprocal slaps in the face. When you go back to what you did, you get nostalgic, which is very bad.”
The amazing perfume "Serge Luten" seems to take you to another reality, awakening positive emotions. Born spontaneously, they come to life and play, emphasizing the charisma of the owner. It's amazing how different components, merging into a single whole, form extraordinary compositions, putting memories in a visible form.