The Italian perfume brand Acqua di Parma was founded at the beginning of the 20th century. Surprisingly, even now all fragrances are made according to the same recipes as 100 years ago, eminent masters have never changed the ingredients.
Start of success
The success story began in 1916, when the first fragrance was born in an unknown perfume laboratory, which became a real breath of fresh air. Light and subtle notes were radically different from traditional heavy and even aggressive fragrances. At that time, bright representatives of men's fashion preferred complex perfumes of German origin with a rich train. And Italian perfumers surprised the whole world with the natural sound of a refreshing breeze. With the legendary fragrance Colonia, the history of the family brand Aqua di Parma begins, whose perfumes are associated with the elegant world of the aristocracy.
European public,pretty tired of monotonous strict smells, she was pleasantly surprised by the new creation of the Italians, as if they had guessed the desires of buyers. By the way, this fragrance is still actively sold all over the world, becoming a true perfume bestseller.
Rise of a perfume company
Starting from the 30s of the last century, Aqua di Parma has been launching new fragrances. The Second World War did not have the best effect on sales, but after its end, the real heyday of the brand begins. At that time, Hollywood stars were literally fascinated by the company's perfume products, and even came to Italy specifically to replenish their collections. Since 1993, the family business has been acquired by other owners who have tried to maximize profits by expanding the range.
New destinations
The brand produces fragrances for home and linen, including pleasantly scented candles and incense, while the Acqua Di Parma Blu Mediterraneo line is created exclusively for aromatherapy. At the end of the 90s, the brand was revived again: its shares were acquired by the world concern LVMN, and the license for the production of the most famous fragrances was transferred to the no less popular Christian Dior brand. Such actions lead to the expansion of production and perfume collections.
Acqua di Parma is now headquartered in Milan, with more than 900 points of sale of popular fragrances around the world, and every year they only grow. The brand already offers special skin care products, and spa resorts are opening in the center of Italy,bearing the same name.
Standards of good taste
Until now, laconic and noble niche spirits "Aqua di Parma" are considered a sign of good taste, even the most demanding perfume connoisseurs still recognize them as standards of nobility. Italian high values remain with everyone who purchases the fine fragrances of the brand. Perfumers, honing their skills for 100 years, use natural ingredients and essences in their creations. The bath line products include essential oils that give the skin hydration and velvety. The developed compositions also have a therapeutic effect: they relieve pain of various origins, affect the state of mind, giving harmony and good mood.
The stylish collection of fragrances is complemented by travel bags, leather belts and bathrobes with towels. The brand provides an opportunity to choose the fragrance, candles and bath products with the same scent.
Aqua di Parma: customer reviews
Iris Nobile is one of the most popular fragrances for women. The mysterious perfume, whose heart is a quiet iris, envelops citrus notes, closely intertwined with vanilla and musky accords. The fragrance, which has become a dedication to female beauty, is extremely loved by all the fair sex, who note a gentle train and amazing durability. Emphasizing the fragility of the composition is associated with the marvelous splendor of Italian gardens, exuding amazing aroma.
Colonia Assoluta is a unisex perfume from Aqua diParma , numerous reviews of which speak of marvelous jasmine softness in the initial notes and the growing orange bitterness in the base. The floral scent drives you crazy, giving only positive emotions. They say it smells like happiness!
