Underwear is not just a wardrobe item. Thanks to him, a woman achieves many goals. For example, it lifts one's mood, attracts the attention of men, corrects one's figure.
And each representative of the beautiful half of humanity strives to choose only high-quality sets that are suitable for her mood or outfit. Unfortunately, not everyone has access to expensive products in this category. Most often, high-quality linen is not cheap. Most often, but not always!
Canadian manufacturers offer quality and affordable La Senza lingerie. Shops in Moscow are already waiting for their customers.
Brand history
The history of the La Senza trademark begins in 1966. At this time, two entrepreneurs from Canada founded their company Suzi Shier. They were Steven Gross and Irving Teitelbaum. Their efforts opened a lingerie store in Sherbrooke.
And only in 1990 did the La Senza brand and its branded stores appear. Its development led to the emergence of a joint-stock company with the same name in 1993. During this period, Suzi Shier was one of the divisions of the society.
The brand quickly gained popularity. It was favorably distinguished by the quality of products that could be purchased at an affordable price. The trading network expanded. There were more and more points where you could buy La Senza products. Stores in Moscow were opened much later.
Company's sales network
To date, more than six hundred La Senza stores have been opened around the world. Moreover, half of them are located in Canada, and the other half - in other countries. The company's sales network covers thirty countries where customers already recognize the La Senza brand. Addresses of stores in the world can be found on the official website of the company.
The company is headquartered in Montreal. It is from there that all departments are managed. And there are several of them:
La Senza Lingerie. This branch has more than two hundred points in Canada and the United States of America. This division is engaged in the sale of women's and men's underwear, sleepwear
La Senza Girl sells clothes for girls aged eight to fourteen. Seventy-six stores operate under his leadership
Anne.x sells stylish women's clothing, available from one of thirty-four stores across Canada
La Senza International does not sell goods. The task of this division is to license operations performed by other branches
One of the important differences between the company and other manufacturersis their lack of production. The company "La Senza" concludes contracts with other enterprises for tailoring. At the same time, they are very careful in choosing their partners.
Product range
The La Senza brand is distinguished by its concept, which the company adheres to. The main feature of the company's lingerie is a combination of seemingly incongruous things such as luxury and comfort, seductiveness and quality. Women who prefer cotton things come here, and those who choose erotic lingerie. Both of them will be able to find the right underwear from the La Senza brand.
Shops in Moscow, as well as in other parts of the world, however, offer not only lingerie. The range of the company is much wider. Today, under this trademark, men's underwear, pajamas, swimwear, homewear, stockings and many other products are also sold.
Another thing that sets the company apart from its competitors is its eccentric way of advertising its products. The company does not involve famous top models with huge fees in the advertising campaign. Instead, the company's specialists are looking for cheaper, but effective options.
For example, before the Christmas holidays, a bus with an advertisement for the company was rolling around London. It was equipped with booths where women could try on their favorite models. Another example of creativity is an action aimed at men who want to buy underwear for their chosen one as a gift. During the action they were offeredwatch a video where models with different sizes showed the range of the company.
After watching the video, the man chose a model that has the same size as his chosen one. This helped me choose the right size for the gift.
La Senza. Stores in Moscow
As mentioned above, the brand's stores have already opened in Russia. A complete list is difficult to fit in one article, since La Senza has a lot of them. The most popular stores in Moscow are located at the following addresses:
Presnenskaya embankment, building 2
Prospect Vernadsky, building 6
Kyiv square, building 2
Earth rampart, house 33
Having visited one of the stores, you can always choose something suitable for yourself.
