Professional cosmetics "MAK" (Make-up Art Cosmetics) was originally created specifically for make-up artists who make up models at fashion shows and filming. But the merits of these products were so obvious that the cherished tubes of lipsticks and boxes of shadows quickly migrated to the tables of girls versed in beauty trends.
MAK cosmetics: brand history
The MAC brand was created in Canada by photographer and makeup artist Frank Toscan and the owner of a large chain of beauty salons Frank Angelo back in 1984. Both of these people were very fond of photography, but could not find the necessary make-up products for models from existing ones. It was the need to create completely new products that inspired them to develop their own line of cosmetics.
At the beginning of its development, the MAC brand was presented in only one Canadian store. Thirty years have passed since then, and now this brand is known throughoutthe world. No other cosmetics company, even the most famous one, can boast such a fast sales growth dynamics.
Philosophy of the brand "MAK"
Today, MAC products are very popular all over the world. The brand positions itself as appreciating individuality, creativity and self-expression. The main credo of the company is the task to serve representatives of all races, nationalities, ages and genders.
MAK cosmetics should be in every woman's arsenal. After all, with its help, you can transform in a couple of minutes and become like a luxurious diva, as if descended from the covers of glossy magazines.
MAK cosmetics has a modest and maximally concise design, thereby emphasizing that it belongs to a professional niche. But the variety of colors and textures is simply amazing. You can find a wide variety of shades of lipsticks, shadows, blush, ranging from modest beiges to futuristic pinks and acid yellows.
What are the benefits of MAC products?
The main focus of the company is on originality, creativity and excellent product quality. MAK cosmetics is considered one of the cheapest among professional products, but this does not make it less popular and loved by makeup artists. The specially developed formula of this brand makes them very long-lasting. They are able to withstand several hours of filming under brightspotlights or strong lighting on the podium paths. Cosmetics "MAK" will not float, will not get into the folds of the skin and will not disappear from the face in half an hour after application. Buyers can be sure of this. With all this, this cosmetic is ideal for daily use. Many women are afraid to use professional cosmetics, as they believe that they are too heavy and contain too active ingredients. But in the case of MAK cosmetics, this is not the case. Her products are so versatile and high quality that they won't harm or overburden the skin, even with frequent use.
Brand creators base their work on three main principles:
1. Texture versatility.
2. Variety of colors.
3. Large selection of tones.
The entire huge range of the company can be divided into four categories:
- lips;
- eyes;
- face;
- multi-effect.
In addition to directly cosmetic products, "MAK" also produces goods necessary for the work of professional makeup artists. These are high-quality brushes, both natural and synthetic, sponges, pencil sharpeners, capacious cases, palettes, cosmetic bags and much more.
Limited collections "MAK"
Every season the company presents more and more new collections that are always popular with both professionals and ordinary women. The top-end products sell out very quickly. Separately, it is worth mentioning the limited collections. Usually they are dedicated to some event or famous person. In them, all products are matched perfectly and can be combined with each other. Such collections instantly disappear from the shelves. And for good reason, because they are very creative and bold.
The Miss Piggy for MAC collection was very popular, featuring eye shadow, eyeliner and chic false lashes.
If we talk about the cost of brand products, we can draw the following conclusion. Cosmetics "MAK", the prices for which are very democratic, are considered average in the professional segment and slightly less expensive than luxury goods. It is thanks to this that she has a constant circle of fans.
Cosmetics "MAK": reviews
All women who have tried the products of this brand at least once can no longer part with them. Cosmetics "MAK", reviews of which are mostly positive, require certain skills in use. You can often hear that the shadows fall unevenly or the foundation is too thick. But you need to remember that this is primarily professional cosmetics. Before applying it, you need to carefully prepare the skin. It is necessary to apply a base on the eyelids, which will provide an even coating, and foundations are well distributed over the skin covered with silicone cream.
Star fans of "MAK" cosmetics
The quality and safety of the funds of this company do not need advertising. They speak for themselves. not without reason"MAK" cosmetics are used by many celebrities. In 2003, a collection dedicated to the famous Liza Minnelli was released. So, in 2005, Diana Ross became the face of the advertising company. In 2007, the famous singer Fergie signed a contract with the brand and became its official representative. Dita Von Teese and Pamela Anderson also collaborated with MAC.
Creating a unique style, the company has teamed up creatively with the likes of Boy George, Linda Evangelista, Sandra Bernhard, Missy Eliot and other popular people.
The brand's distinctive image has been recognized by numerous awards.
Separately, it must be said that the company is not chasing only profit. Much attention is also paid to charity. So, in 1994, she created a foundation to fight AIDS. Proceeds from the sale of the Viva Glam limited collection went to the full to help people with HIV.
The arsenal of products created by the brand is constantly changing and updating, keeping up with the times.
