He masterfully managed to fit the life of the poor into the European framework. The menswear brand saw the light of day under the same name. Gosha basically invites ordinary guys from the street as models for shows and photo shoots.
Designer biography
Today, Gosha Rubchinskiy is known all over the world. He was born in 1984 in the capital of Russia. The passion for fashion trends originated in a young man as a child. In parallel with the secondary school, the guy studied at the art department. The next step was the College of Technology and Design. In order to fulfill himself, a young man with a diploma started working as a stylist.
Many magazines invited a talented designer to participate in the preparation for the shows. Dmitry Loginov and Konstantin Gaidai were Rubchinsky's first colleagues at the dawn of their careers. He helped to select clothes for models, do hairstyles, and also gained precious experience to achievetheir future goals. Fashionable clothes have never been the standard of beauty for Gosha. His first collections are saturated with the smell of sleeping areas, and the first admirers were yard street guys and representatives of free skaters. The designer's debut happened in autumn 2008.
First collection: "Evil Empire" (2009)
To understand the conceptual needs of today's youth, Gosha Rubchinsky often went down the subway to monitor the style of teenagers. According to the designer himself, any thing should carry a certain atmosphere that was originally laid down. For this reason, each T-shirt carries a message unmistakably recognizable by its fans. Gosha Rubchinsky made an eagle with two heads and crossed machine guns, as well as a bear, as the main symbolic signs. This ornament was not chosen by chance, the fashion designer's childhood memories were taken as a basis.
About 600 people gathered for the unusual show of the young designer. The collection had the meaning of an ordinary physical education lesson and immediately caused a positive reaction from the younger public.
Conceptual show "Growing and developing", 2009-2010
The show program was held in the ruined building of the old church. Gosha Rubchinsky decided to make the second outing a private event. The most interested individuals and representatives of the fashion press came to see the new items. The atmosphere was saturated with the main idea of the collection - a modern teenager in an angelic guise.
Final of the first collection trilogy "Dawn is not beyondmountains" (2010)
The culmination of the dynamic development was the show of the new collection in 2010. The selected sports concept was complemented by athletes in basic sweatshirts, pants and dressed in socks. Gosha Rubchinsky in beefy teenagers showed the whole point of the presented models: more movement in life, sweatpants and free style. The highlight of the event was the venue. The guys posed in the building, all the walls of which were hung with beauties from a men's magazine. As usual, all clothing options were designed for the inspirations of the designer - professional skaters. The spirit of freedom is read in every bow.
Autumn-winter collection 2013-2014
For almost 3 years, Gosha Rubchinsky did not engage in design activities, devoting himself entirely to commercial projects. But the creative nature took over, so a full-fledged line of aggressive and bright clothes with defiant inscriptions was created. Any skater and just a street guy dreamed of getting the coveted model. Gosha Rubchinsky is an original and a great inventor, which fans of his work really like.
"Dawn is not far off" is back. Spring-Summer 2014
After the triumphant comeback, Rubchinsky became interested in the marine theme, actively using bright prints. Symbolic arrows on T-shirts are designed to indicate the correct direction of view. Upbeat images are complemented by icons, for the first time ordinary everyday items appear for the general public. The sports direction this season is minimized.
Gangster collection. Autumn-winter 2014-2015
Over time, the conceptual ideas of an atypical designer change dramatically. The autumn-winter season was marked by an abundance of velvet fabrics, geometric patterns and sweatshirts with a sporty twist. There was a smooth transition from a sporty tramp to an imposing gangster from New York.
Carrot "Eternal Sun". Summer-2015
By this time, Gosha Rubchinsky, whose photo had already become incredibly recognizable, decided to plunge into distant childhood. The summer collection is imbued with the spirit of the dashing 90s, when jackets and leather jackets were in trend. The main accent was a carrot-red T-shirt with the designer's name printed in large print. This thing has become the hallmark of the creator and a real hit among young people. Also in the summer line there is a large number of clothes with a "half sun" print.
More sports! Autumn-Winter 2015
The main feature of the novelties is a combination of Chinese and Russian flags. This trend can be seen in everything: outerwear, socks and T-shirts. Almost all models have a simple inscription - "Sport".
Winter collection 2016 "Slave"
In the creation and promotion of one of the latest collections to date, Gosha Rubchinsky collaborated with the British organization to support talented young designers. Models with echoes of the Soviet regime were presented at the traditional London Fashion Week.
1984 Olympics. Spring Summer2016
The China theme is a thing of the past, for warm weather, fashion items with the date 1984 and the image of a sickle have been prepared. Bright red t-shirts and shirts with the defiant inscription "Ready for work and defense" became the designer's new hit. Many patriotic citizens desired to have tricolor Olympic women. To complete the experience, the show used a real hammer and sickle as props.
Particular art - free artist's performance
Gosha Rubchinsky created a new world for himself, ennobling it according to his own taste, surrounding it with his favorite invented things. All created collections are inspired by the life of dysfunctional Soviet teenagers, which finds a lively response among quite successful foreign youth. Comfortable style and an unusual manner of presentation has grown fans of the brand in London and New York, who are actively sweeping new items off the shelves.
