Sultanna Frantsuzova is a well-known Russian fashion designer and founder of a personal clothing brand. The Sultanna Frantsuzova brand has been present on the domestic market for more than 10 years. What is the secret of its popularity and what are the opinions of customers about the brand's products?
Designer Details
The fashion designer was born in 1975. Among the ancestors of Sultanna Ivanovna Frantsuzova there are Armenians and Kalmyks.
The designer's father is a shoemaker and his mother is a housewife. Gilyan's sister is now a fashion designer's business partner.
Designer grew up in Kalmykia and inherited her father's ability to handicraft. Sultanna has been fond of sewing since childhood, starting fashion experiments with the creation of skirts.
After finishing school, Frantsuzova moved to Moscow. She graduated from the Vyacheslav Zaitsev Fashion Laboratory in the capital.
After graduation, Sultanna was a designer for the LO brand for several years. She started her own business in 2004.
Sultanna has been releasing things under the labels So French for several seasons (the brand was liquidated during the 2008 crisis) andAnybody's Blonde. Since 2009, Frantsuzova has lived in China, where the production of clothes of her design was based.
In 2011, Sultanna returned to the domestic market. She collaborated with the QUATTRO chain of stores, which sold the creations of the French collection. For the pARTner project Sport agency, she came up with a menswear line.
Today the designer heads the name brand and shows collections at Russian fashion weeks.
Brand Information
Sultanna Frantsuzova is a manufacturer of day and evening wear for women. The label was founded in 2004 and at the time of its founding was a partnership project between French and footwear brand Zh.
In 2012, the brand experienced a restart. Sultanna became the owner of exclusive rights to use the name Sultanna Frantsuzova and the sole designer of the collections.
Frantsuzova sells products through the website and monobrand boutiques. Stores are located in large cities of Russia. The designer's showroom is open in Moscow.
Features of style and assortment
The clothing catalog of Sultanna French presents popular components of a modern women's wardrobe:
- Dresses.
- Tops.
- Pants and skirts.
- Outerwear.
The main lines are supported by a collection of accessories - bags and bijouterie.
Natural and artificial materials are used for the production of goods. Sizes range from XS to 2XL.
Sultanna Frantsuzova's clothing style is defined as intellectual retro chic. The designer is inspired by the aesthetics and charm inherent inmid-twentieth century women's fashion.
The ruffles, fitted silhouette and flared skirt are a nod to the 1950s and are reminiscent of Audrey Hepburn's look in Roman Holiday. Mini dresses, polka dots and oversized cuts are a legacy of the 1960s, when the cult of youth and op art graphics dominated fashion.
Sultanov's nostalgic motifs are balanced by restrained cut and relevant elements of sports style. Things are devoid of defiant details. They are able to complement the wardrobe of girls and women of any age.
Dresses
Sultanna Frantsuzova offers formal, casual and evening wear.
Classic dresses from the French Sultana are appropriate for working days. The designer offers office workers fitted products made of plain fabric. The decor is minimal: mostly folds on the skirt, a belt or a collar of an interesting configuration.
In everyday dresses, the emphasis is on practicality and comfort. Loose fit products are made of soft fabrics. Feminine and comfortable, it's easy to pair with heels or sneakers.
Fancy dresses are designed for a wide range of customers. The catalog contains youth products for a party and elegant models for special occasions. The expressive textures and traditional elements of evening fashion - neckline bodices and deep back cutouts - are responsible for the festive mood of the dresses.
Tops
Sultanna Frantsuzova pays a lot of attention to things for an active life. ATT-shirts, tunics and sweatshirts lead the current collection of tops.
Things give a clear idea of modern sports style. Tops are made of bright plain fabrics. The relevance of the models is emphasized by intelligent decor in the form of prints-statements.
Pants and skirts
Sultanna Frantsuzova supports the trend for clothes with a relaxed wide silhouette. Current trousers, according to the designer, are classic straight models and flared culottes.
French's skirts reflect signature retro style. Popular ideas of the new collection are the cut "sun", midi length and large pleats.
Outerwear
Warm clothes from Sultanna French - coats inspired by the trends of the 1950s and 1960s. Products with different silhouettes and colors can create a bright or classic look.
Elongated coats with a belt are sewn in the best traditions of the new look - a style invented by Christian Dior. Things are made in muted autumn colors and look elegant.
Slouchy 1960s-inspired mini coats defy monotony. The original silhouette will allow you to experiment with proportions. Bright and pastel shades will save you from boredom in gloomy weather.
Customer opinions
Brand over the years of existence has acquired fans of corporate identity. The brand's clients claim that for many years they have been wearing things created by Sultana French. In the reviews, reviewers note an interesting design thatdistinguishes Sultanna Frantsuzova clothes from competing brands. Things do not lose their nostalgic charm over the years and remain in demand in the wardrobe.
Customers positively evaluate the quality of tailoring and finishing of models. Clothing made from natural materials retains its original appearance for many years. Delicate care for silk skirts and dresses guarantees their longevity.
Sultanna Frantsuzova's customers are dissatisfied with the abundance of low-quality synthetics. Polyester clothes do not withstand frequent washing and ironing, they quickly tear and lose their shape.
The popularity of the Sultanna Frantsuzova brand is explained by the practicality and interesting appearance of the products. Author's design gives democratic things an exclusive character. The overall impression is overshadowed by the materials with which the artist's intention is embodied. The quality of fabrics is unstable and sometimes leaves much to be desired.
