The name "Charm" was well known to all girls and women in the Soviet Union. In the 70s, a cosmetics manufacturer offered the fair sex a unique product - hairspray.
It is interesting that the Russian brand managed not only to withstand the competition, but also to expand the range over time. Shampoo "Charm" customer reviews rate quite highly, however, as well as the updated brand "Charm Professional" itself.
Advanced R&D & Marketing
Today “Charm” is developing in several directions at once: care, coloring and styling. Professionals from Russia and Europe are involved in the development of new products, taking into account current trends in the beauty industry and advanced developments in the field of caring components and polymers.
“Professional Charm” is recommended for use at home and in beauty salons, and many stylists are rediscovering the brand's various products. There are more than ten different collections in the assortment, which are perfectly combined with each other.
Along with hair cosmetics"Chistaya Liniya" and Natura Siberica, shampoo "Prelest Professional" is gaining popularity. Reviews with photos presented in our review demonstrate the high quality of products.
“Keratin Therapy”
Every self-respecting manufacturer of hair cosmetics must introduce products with keratin. This natural protein is the main structure of the hair. Untidy, brittle and dry curls indicate a lack of an important element, and Shampoo "Charm Professional Keratin Therapy" will help you get it. Reviews note the comprehensive care that shampoo provides in combination with balm and mask.
The main components in the Keratin Therapy series are jojoba oil and liquid keratin. The manufacturer guarantees the absence of parabens, dyes and SLS, which will certainly interest girls who pay attention to the composition.
Smooth and manageable hair, intense shine and he althy appearance - this is exactly what customers want when choosing Charm shampoo.
Reviews
“Keratin Therapy” is an excellent series for restoring curls damaged by hot styling, lack of vitamins or weather conditions.
Reviews note the unusual shape of the bottle and the presence of a dispenser with which you can get the required amount of funds. Shampoo perfectly cleanses the scalp even after applying oil masks.
Of course, “Charm Professional Keratin Therapy” shampoo reviews cannot compare with the keratin straightening procedure. Howeverafter application, the hair is smoothed along the entire length, shiny and does not tangle during combing.
“Elasticity and Shine”
Owners of dry hair know very well how difficult it is to achieve a natural shine. Most often, the situation is complicated by constant styling with hot tongs and perms - the curl loses its elasticity, becomes dull and porous.
Specialists of the company from the Stavropol Territory have developed a unique shampoo "Charm Professional". Reviews “Elasticity and Shine” is considered the main SOS tool.
In addition to gardenia flower extract and aloe vera, the shampoo contains coconut and castor oils, as well as oat milk. In general, the composition is not bad, but it is difficult to call it completely natural.
Elasticity and Shine Shampoo, according to customer reviews, performs well even without a balm. In addition to the expected shine, the curls get extra volume without being weighed down, the hair stays fresh for a long time. Sometimes girls have difficulty brushing.
“Volume & Nutrition”
Laying with a round comb, large curlers and “basic” irons - for the sake of a voluminous hairstyle, the fair sex is ready to try any methods. Shampoo “Charm” shows a good result.
Customer reviews are advised to pay attention to the "Volume and nutrition" series. The unique formula contains natural extracts of grapes, bamboo, cactus flowers, chamomile andalmonds. Reduction of fragility, intensive recovery, he alth and splendor of curls, according to the promises of the manufacturer, is able to give Shampoo "Charm".
Reviews
Volume and strengthening of hair only due to cosmetics is quite difficult to get. Naturally thin hair cannot be fixed with shampoo, but it can be improved.
Volume & Nourishment series includes a shampoo and conditioner that improves structure and helps keep curls in shape longer. Despite the absence of sulfates, the shampoo lathers beautifully and has a pleasant floral scent.
Shampoo "Charm Professional" reviews recommend for oily hair at the roots and dry at the tips. After application, the curls really acquire additional volume and shine, loss is noticeably reduced.
“Intensive Nutrition”
Environmental conditions and temperature changes have a negative impact on the condition of the hair. The Intense Nourishing series is enriched with macadamia and argan oils for gentle care and hydration.
Shampoo "Charm Professional" reviews recommend using for colored hair because of the special substances that prevent the loss of pigment. UV filter protects curls from environmental factors.
According to customers, the shampoo washes hair very delicately, and moisturizing and softening ingredients do not allow them to get confused. After drying, the curls become silky andsoft.
Unfortunately, the beneficial properties of the shampoo do not accumulate, so after a while the hair care product has to be changed.
Summarize
The official website presents the entire range of the Prelest trademark. Here you can also get advice from professionals, information about stores or take a short test to find the right cosmetics.
Customers are interested in a familiar brand with an updated design. Every girl who at least once in her life used the famous varnish did not miss the opportunity to purchase Charm shampoo.
Reviews about funds from different collections allow us to draw certain conclusions about the quality and fulfillment of promises by the manufacturer.
Dignity:
- Price. Brand products sometimes take part in various promotions. The cost of shampoo is in the range of 170-200 rubles.
- Expense. 600 ml of professional detergent is hidden in a huge bottle. Not too runny texture for economical use.
- Fragrance. Almost all “Charm” products have a pleasant unobtrusive aroma, which rarely remains on the hair.
Let's talk about disadvantages
Due to individual characteristics, finding the perfect face cream or shampoo is almost impossible. The fair sex has to experiment on their own appearance in order to choose the right cosmetics. There are many good andbad reviews, and we invite you to get acquainted with the comments of customers.
Small sticker on the front says paraben and SLS free - is it true? If you choose Charm Shampoo, reviews advise you to pay attention to the following disadvantages:
- Composition. If you study in detail the huge list of components, then indeed, you will not find the “same” sodium laureth sulfate. But in second place in the composition is ammonium lauryl sulfate. This substance also applies to cheap detergent bases. Natural shampoo can no longer be called.
- Useful components. Each series of "Charm" has its own "we alth" - argan oil, plant extracts, keratin, aloe vera and others. The problem is that all the useful substances are declared almost at the end of the composition. Unfortunately, this indicates their low concentration, so you should not rely on the power of nature.
- Appearance. Already in the store, the unusual shape of the bottle and dispenser catches the eye. However, innovations during use turn out to be completely superfluous - the shampoo bottle loses its stability, and the girls themselves lose patience, because only after 8-10 presses the necessary amount of product is dispensed.
