Today, one of the most famous online stores of clothing, accessories and cosmetics is Asos. The reviews of those who have already used its services are mostly positive: convenient navigation, a wide range of products, regular promotions and discounts, favorable delivery conditions, a return system - all this is appreciated by consumers. There are many sections on the official website: men's and women's clothing, shoes, accessories, care products, bags, jewelry. According to experts, in general, there are about 50 thousand products from well-known manufacturers, including those under their own brand Asos. Reviews are collected in a special section. The distribution center of the company is located in the city of Barnsley (UK) - from here the goods are sent all over the world. In addition, the store has localized sites in the US, Germany, England, Spain, France, and Australia. All collections consist of three parts: basic pieces, trendy pieces and pieces with character, bold and unusual.
Target Audience
Which buyers does Asos target? Reviews indicate that the basis of the target audience are girls and boys aged fromtwenty years old, active Internet users, versed in brands and the latest fashion trends.
Brand Phenomenon
According to marketers, it can be compared with the history of brands such as Apple or Starbucks. Initially, the concept of Asos was as follows: "As Seen On Screen". It is not difficult to guess that the company planned to start selling clothes, like celebrities. However, in the future, the assortment expanded: today, Asos (consumer reviews confirm this) has become a real giant, covering all brands: from the most democratic to the premium class. Over the 13 years of the store's operation, its American, German and French versions have been successively created. Recently it became known that in the near future it is planned to enter the Chinese market for the brand. In the future, all products will be stored there.
Clothing lines
What kind of design miracles can Asos itself boast? Clothing, reviews of which are left most often, is divided into a dozen lines. The most popular among young girls is Revive - dresses for parties and other special occasions. Here you can see sequins, rhinestones, trains, lace, prints. Connoisseurs of the Japanese avant-garde prefer the White line, made in the spirit of minimalism. In the Black section you can find the creations of guest designers, and Reclaimed Vintage is a real treasure trove for lovers of vintage, here you can find vintage items,redesigned in a modern way. There are also clothes in ethnic style - you should look for them in the Africa section. By the way, it is sewn by hand, and not just anywhere, but in Kenya itself, from recycled materials.
Shoes
Shoes "Asos" (reviews about it are varied) is also presented in a wide range: ballet flats and shoes, sandals and sandals, boots and ankle boots, boots and sneakers. If you wish, you can dress and put on shoes from head to toe, adding a bag and other accessories to your wardrobe.
