The sophisticated image of a well-groomed and well-groomed woman is not complete if she does not have the perfect manicure. Fashion for beautiful nails is like breathing, without which you cannot do. That's just not everyone can afford it, because the prices in the salons sometimes just go off scale. The well-known writer and model Lena Lenina decided to make this service more accessible. Manicure under her auspices has become an ordinary procedure that almost every lover of beauty and aesthetics can afford. How did she do it and what is special about her salons? What services does Lena Lenina's Network of Manicure Studios provide?
History of success
According to the heroine herself, the idea to create a network of her own beauty salons came to her while living in Europe. It was there that Lena managed to appreciate the quality of the services of local masters, which was significantly different from the work of domestic hairdressing and SPA salons. Arriving in Russia, Lenina wanted to transfer the professionalism of foreigners to her homeland and use itto the maximum, while at the same time making manicure services accessible to the majority of ordinary citizens.
Inspired by the idea and enlisting the support of entrepreneur Alexei Volvakov, Lena Lenina (her manicures are always flawless and appropriate to the image) first acquired a ready-made network of professional studios "Alesandro Bezhe", and then created her own company on its basis.
Transformation of salons: design and elaboration of details
From that moment, the work in the future network of a well-known business woman began to boil. According to the heroine, she should have just bought a network of manicure services already known at that time in Russia, invested some money in advertising and expected to make a profit.
However, Elena wanted to not only track the entire process of business development, but also take a direct part in it. Under the complete control of a beautiful and ambitious lady was the design of salons. According to her, it was necessary to come up with a single style and design that could be traced throughout the network. To this end, she turned to professionals and hired French designers who helped to think over the whole style of the premises, taking into account the peculiarities of placement, lighting and other details. This is how the new manicure from Lena Lenina became a kind of brand. For many, it is associated with exquisite taste, beauty and superiority.
Opening our own school of masters
Having completed the design of her future brainchild, Elena decidedwork hard to improve the skills of their employees. To this end, she opened her own manicure school with strict educational standards. Here, her masters were trained in new techniques and features of creating a professional manicure. The best of them stayed with the company.
In addition to the masters, Lena Lenina (ravely rumored about the most fashionable manicure created in her salon) hired other specialists.
The successful team includes administrators, well-known top managers who previously participated in the Sbarro, Starbucks, Rosinter projects, as well as other professionals.
Quality control of cosmetics
Having opened the "Network of Lena Lenina's manicure studios" (reviews about them can be heard from almost all segments of the population) and taking up the education of her subordinates, our heroine did not calm down. As it turned out, her far-reaching plans included personal testing of cosmetics present in the salons.
Besides this, the quality of the drugs used was monitored by a professional technologist. It is known that this specialist previously worked in one of the major cosmetic laboratories in France.
The heroine claims to have given the network her name as it is a great guarantee of the quality of services and all beauty products in the studios.”
Network of nail salons today
Today, a network of salons created under the Lena Lenina brand (manicure from her professionals has become a hallmarksuccessful woman) is the most sought after in Russia. According to the heroine herself, through trial and error, her team managed to create one of the largest beauty networks in Europe in just three years.
At the moment, Elena's company is regularly expanding by opening new manicure studios in various regions of the Russian Federation. To date, the empire of Mrs. Lenina has grown to 120 studios. In the near future, according to the business lady, it is planned to open several salons in Latvia and Poland.
What services are provided in salons?
The network of Lena Lenina salons (anyone can do a manicure here) employs experienced specialists who regularly take refresher courses. The company's assortment includes over 30 varieties of manicure and pedicure, as well as massage and spa treatments. For example, in each of the salons you can choose classic, hardware, children's, Japanese, European and other types of manicure for men and women.
In addition to manicure, in the salons of the heroine, you can perform over 60 diverse coatings. For example, it is possible to order Shellac jacket Artistic and others. The company's employees also provide high-quality services for nail extension and polishing, skin care for hands and feet. According to the owner of the manicure empire, long-term coverage is the perfect option for any woman who values her time. The fact is that such application of gel polish allows you to keep perfect nails for two to three weeks in a row.
What is the peculiarity of salonsLena?
Lena Lenina's manicure studio (you can find customer reviews of her work in this article) is significantly different from the rest. In particular, the main advantage of the network is its multi-format. So, there are small studios - "islands" that work on the territory of shopping centers. It is in them that it is most convenient to contact ladies who make purchases in supermarkets and, for example, accidentally break a nail. Lena Lenina calls such studios "first aid" for the nails of the hands and feet. At the same time, the network also has large rooms of the usual format, where you can sign up for full-fledged SPA treatments, massages, manicures and pedicures.
Opinion on Lena Lenina's manicure
The heroine herself takes manicure seriously. She literally adores him and is ready to talk about him for hours. In her opinion, we alth is not an obstacle to keeping your nails in order. If you wish, you can find an inexpensive service and a decent master.
Besides, nails are an excellent tool, says Lena Lenina. Manicure as a weapon of seduction can be used by all women on the planet. This is a great way to seduce the opposite sex. The main thing is to choose the right tone. For example, it is generally accepted that most men like the red color of varnish. That's just it includes a lot of shades that suit certain types of women. So, according to the heroine, blondes and brunettes can safely paint their nails with bright crimson varnish. But for brown-haired women and red-haired ladies, it is better to limit yourself to tomato-red shades.
Interesting facts about manicure
Few people know that French manicure did not come to us from France at all. According to Lena Lenina, it was invented in the USA at the request of a Hollywood actor. As it turned out, it was he who suggested the idea of making a universal manicure, suitable for any type and color of clothing.
Bright and colorful manicure by Lena Lenina (how to make it accessible to any woman was invented by a team of specialists) came to us from sunny Spain. It requires at least two bright colors to apply.
The Brazilian manicure was invented in "a country where there are a lot of wild monkeys." It is this state that is famous for the especially careful and scrupulous attitude of women to their own appearance. Therefore, when performing this type of manicure, salon masters use not only the technique of applying varnish, but also perform full-fledged procedures for caring for hands and nails.
Japanese is another type of nail polish that appeared in the 1950s. It is based on the concept of "proximity to nature". Therefore, this type of manicure is performed using exclusively environmentally friendly components. For example, the nail files used in Japanese-style plating are made from natural calfskin.
Lena Lenina's manicure: reviews of studios and salons
Different people say different things about the work of the masters of the network of salons and studios of Lena Lenina: there are both negative and positive reviews. For example, one of the clients shares her negative feedback with the rest. According to her, choosing between an ordinary master andas a VIP, she did not expect to fall into the hands of a student. The woman suffered from the fact that her cuticles were too shortened, after which she could not even do housework. But many customers are very satisfied, especially with the activities of small offices located on the territory of shopping centers. According to the visitors, they like the express service, as well as the competence and speed of the masters of Lena Lenina's studio.
