A distinctive feature of the Guess brand is the combination of classics and the latest fashion trends, which is clearly expressed in the products of this company. Thanks to the fact that the produced collections are distinguished by sophistication, contrast and unpredictability, the Guess brand cannot be outdated. Any buyer will always find in the offered and constantly updated collections exactly the direction that suits his personal preferences.
Brand story
Since many buyers who are interested in this product are wondering whose brand is Guess, it is worth knowing that its founders are brothers Paul and Maurice Marciano. In 1981, they opened a small clothing store in Los Angeles, which proved to be very successful. It was from this moment that the history of the Guess brand began, which is now widely known throughout the world.
The Marciano brothers were born in Morocco and grew up in Marseille, and by the time the new brand was founded, they already owned a French chain of stores. However, due to the fact that the brothers owed the state approximately 9 million francs in taxes, they had to hastily move across the ocean, where they were able to quickly turn their small clothing store into the world famous Guess brand.
It's worth knowing that in the early 80s, denim jackets and trousers were common work wear as the fabric is very comfortable and durable. However, the Marciano brothers were able to transform this unremarkable product into stylish and fashionable clothes that are distinguished by their original design. They were tight fitting jeans with zippers at the ankles. In addition, these trousers were sold slightly worn, which at that time was a real innovation. In addition, such products turned out to be much softer and lighter than regular denim trousers.
Bloomingdale's, which took this batch of jeans for sale, sold it in just a few hours, despite the rather high cost of the products. Soon the Guess brand just as rapidly conquered the markets not only throughout America, but throughout the world.
But the Marciano brothers do not stop there and in 1984 they decided to master a more modern market segment by releasing Guess watches. The history of the brand has been enriched by a new achievement. The high quality of the product, as well as its style, allowed the creator to quickly become famous in the world. Currently, there are about 12,000 Guess watch stores, which are "scattered" in 70 countries.
Brand products
In addition to denim and watches, Guess designs, manufactures and sells a wide variety of other products, resulting in a brand with more than one billion dollars in annual turnover.
Guess brand also offers its customers a clothing line, which includes:
- knitwear;
- jackets;
- dresses;
- t-shirts;
- pants;
- shorts;
- skirts;
- swimwear;
- jumpsuits.
Complement the direction of the clothing line of jewelry, shoes and accessories - bags, belts, glasses.
Advertising campaigns of the Guess brand have won prizes at various festivals many times, arousing the sympathy of the jury and the audience.
Promotion of the Guess brand
The Marciano brothers are original not only in the development of their products, but also in the way they promote their own brand. They do not try to impose their product on everyone - they only focus on a small group of people. Most often, these are modern youth who lead an active life, which needs to be constantly emphasized with new stylish things and accessories.
In order to make the Guess brand more popular, various parties, gifts, contests, prizes, etc. are used. The Faces to Watch contest is especially popular, in which all young people can take part. To do this, you need to send information about yourself and a photo to the company's website. The winner of the competition receives a contract to advertise Guess watches for a year.
Thanks to this competition, the company was able to attract many young people into its ranks, who actively tell their friends about it. After all, any vote of these people seriously increases the chances of getting into the final part of the competition and the opportunity to become the main face of such watches.
Assortment
As mentioned above,The company's products are represented by various areas - shoes, accessories and clothing. At the same time, all Guess brand clothing is divided into 3 lines:
- Guess - this category includes casual, sportswear, as well as denim clothing for men and women. Such things differ in quality and style.
- Guess Kids is a beautiful and high-quality clothing for children from one year to 16 years. Comfortable and safe things from this category will want to buy any parents.
- Guess by Maciano - This includes premium clothing that has a higher cost. It is ideal for celebrations and business meetings.
You can buy Guess brand clothes in almost every corner of the globe, because this company has already conquered the markets of many countries. Recently, Guess products have become available to Russian buyers. In Moscow GUM, you can see the Guess boutique, which presents a wide variety of collections of shoes, clothes and accessories.
Watches of this brand are endowed with a unique design and construction. The best quality materials are used for their production, and well-known designers were involved in the creation of models.
Watch collections for men
For male customers, the watch collection is represented by the following lines:
- Dress Steel is a product for successful men who are completely confident in their abilities. The business qualities of such a man can be easily emphasized with the help of a calm and concise design and quality.
- Trend– this watch is designed for extraordinary personalities who are attracted by the unusual design of accessories.
- Sport Steel - this line of watches is chosen by active men. Thus, they demonstrate their impeccable taste, mobility and punctuality.
A man of any character and position in life will be able to buy for himself the most suitable product that the company represents.
Watches for women
For customers, Guess designers have brought to life interesting and unusual watch lines:
- Box Set - this line is designed for women who love classic style, but want to constantly stand out from the crowd. The flawless design is complemented by stones and straps that look great on the watch.
- Ladies Jewelry - they will surprise absolutely everyone with their elegant look and originality, so they will never go unnoticed.
- Sport Steel is a watch for active and self-confident ladies. They will be able to emphasize not only femininity, but also the independence of their owner.
When choosing a women's watch, you should rely only on your taste, because their developers have already taken care of the appearance, design and style.
