The history of the Nike brand is no mystery to anyone. This manufacturer produces everything you need for sports: shoes, clothes, various accessories. It is for this reason that he is known to all people. Everyone can get acquainted with the history of the Nike brand, including the history of advertising, since there is nothing hidden in it. Thanks to this information, you can understand what the manufacturer had to go through to achieve such heights.
Modern athletes and sporting goods lovers are interested in the history of the Nike brand, reviews of shoes and clothing, as well as reviews of the manufacturer. All this is described in detail in the article.
Creation
Consumers are curious to know how it all began. The history of the Nike brand dates back to 1964. At that time, the sports products market was filled with Adidas products, whichnot every person could afford because of their high cost. Of course, they were of high quality, but apart from professionals, no one was able to acquire them. Fortunately, this state of affairs did not last very long.
Considering the history of the Nike brand, it should be said about a great man named Phil Knight. It was he who developed an amazing scheme for reselling shoes, ordering them in Asia and distributing them in America. Just at that time, he was studying at the Faculty of Economics, where he received the task of developing a business plan for a small corporation. Then the young man thought that it would be nice to open a company together with his mentor.
In 1963, Knight traveled to Japan to sign a contract with a sneaker supplier. At that time, he was only 26 years old, so the young man was overwhelmed with ambition, and the business attracted him more and more.
Very soon, another person joined the company - Jeff Johnson. He acted as a talented manager in charge of sales and advertising. Johnson was a sports fan, so he developed methods of communication with potential buyers in advance. He independently compiled a list of athletes with whom he personally held conversations, during which he was able to find out their opinion about shoes. After analyzing the information received, Jeff began to develop a real "bomb".
Already in 1965, the name of the Nike company was firmly established. This moment was the beginning of everything new. Now production has acquired a completely different pace, sales have increased significantly, and the business has completely ceased.have something to do with reselling shoes.
Logo
The history of the Nike brand must necessarily include the process of creating a logo. Here, the creators did not have any particular difficulties.
Back in 1971, a girl named Carolyn Davidson, then studying at the University of Portland in the department of graphic design, accepted an offer from one of the founders of the company to develop a new logo. Knight was quick to point out that the image must clearly show movement.
After a while, the world saw an interesting “swoosh” tick. For this work, the girl received $ 30. This amount was ridiculous, of course, but after the company rose to the top, Phil Knight personally presented the developer with a statuette of a logo adorned with diamonds, as well as several shares.
Interesting facts
In addition to the information provided above, buyers are probably interested in facts from the history of the Nike brand. A few interesting points worth considering separately, since not much has been said about them:
- Original production name - Blue Ribbon Sports.
- Starting capital of Knight and his teacher was only $1,200.
- The first pair of sneakers was created with the help of a waffle iron, which was used to make the sole.
- The inspiration behind the famous "just do it" slogan is serial killer Gary Gilmour.
- The very first contract with the firm was signed by Ilie Nastase, a professional tennis player.
- The brand's largest store is located in London, on Oxford Street.
Facts andthe history of the creation of Nike helps fans of the brand understand how the development took place. In addition, the creators show their customers that nothing is impossible, and if there is a goal, you must go to it in all possible ways.
Sneaker features
The history of the legendary brand Nike does not speak about the features of products, revealing only interesting nuances of the company's creation. In fact, this manufacturer's shoes have amazing features that make them famous all over the world.
First of all, it is worth mentioning the excellent depreciation system. It is provided with air cushions placed on the edges of the sole. In addition, shoes are famous for their high consumer characteristics, guaranteed by a careful selection of raw materials. The upper part of the sneakers is usually made of suede, leather and special mesh materials. In order to lighten the weight, the manufacturer uses nylon. It is also worth noting that special attention is paid to the fit of shoes to the feet. The manufacturer ensures the normal position of the foot, without slipping and pressing on the fingers.
Running shoes
Thanks to Nike's fascinating history of development, Nike is now able to market quality running shoes. The range includes products for children and adults, women and men. There you can find spiked shoes for speed running competitions, winter shoes with excellent cushioning, as well as pairs for professional training.level.
All running shoes are guaranteed to keep your feet free. In them, every athlete feels comfortable, as if running without shoes at all. For most pairs, the weight is almost invisible, which is also their advantage. The upper uses a unique technology to produce a more durable and heavy-duty upper.
Lunarglide 6
Lightweight pair of high-resistance running shoes that won't leave anyone indifferent. It is suitable for both men and women, as it is presented in a variety of colors.
The main difference between the model is improved cushioning, or rather the foam that is used to provide it. It is able to change its shape, which depends on the pressure on it and the anatomical features of the athlete's foot itself. As for the sole, here it is quite strong. This piece is stable on the medial side and airy and light on the side.
Lunarglide 7
The story of Nike's creation doesn't list any interesting facts about shoes, except for the waffle iron sole, although there are quite a few of them. For example, this model, like most other pairs in the range, is devoid of additional unnecessary overlays that other manufacturers add just for beauty.
These sneakers are designed for women and have a look to match. They were created using Flyknit mesh, designed specifically forspecific product, as well as Nike's unique Lunarlon foam for a smooth ride. The back part is made of molded polyurethane, so it perfectly fixes the heel.
Pegasus 32
Model, which is an updated version, is the most optimal for enhanced training. Suitable for women and men, as well as teenagers. The appearance does not show her belonging to a certain gender or age, so you can buy this product without hesitation.
Sneakers have an excellent wear-resistant sole and cushioning. They perform well in high-speed running for both short and long distances. They can also be easily used in the gym, and especially during leg workouts, as they won't feel as uncomfortable as other brands often do.
Wild Trail
The unique model was created specifically for people who prefer running on rough terrain, as well as off-road. It is for this reason that it is of high quality, and there is no doubt about its endurance.
The outsole has a combined pattern that provides the most reliable grip on any surface. During long runs over uneven terrain, the shoe does not crack or bend in any way. They are even resistant to sharp stones and other small objects that could pierce the sole.
Cortez
Nike is an American company that creates entire series of shoes. One of the most popular is Cortez. It is she who is considered the very first that the company offered to athletes involved at a professional level.
These sneakers are distinguished by their softness, comfort and lightness. There is no difficulty in caring for them, since any dust and dirt is instantly erased with a simple damp cloth. In order to lighten the overall weight, the manufacturer decided to sew shoes from this collection not from genuine leather, but from nylon. Thanks to this, you can safely take it with you on hikes and travels in order to change shoes in the right places and not strain when carrying shoes in your bag.
Free Run 3
Finishes the list of leading sneaker models for men. It has an attractive appearance and is presented to customers in interesting colors.
The outsole is made of branded filite, which provides excellent cushioning and wear resistance. As for flexibility, it comes from the flex grooves. Grip with the surface is guaranteed by a specially designed sole pattern. Thanks to the high quality and long service life, the sneakers receive only positive comments.
Other products
In addition to shoes, the company produces sportswear and accessories. There are bras, hoodies, sports sweatshirts, suits, shorts, t-shirts, T-shirts, tights and other items of clothing for women and men. In addition, the rangeproducts, you can find products for separately designated sports.
The average cost of outerwear is 5 thousand rubles, pants - 4500 rubles, bags and backpacks - 3700 rubles. Also, buyers can view collections of goods, but there prices will be an order of magnitude higher.
User reviews of the brand
The history of the popular sports brand Nike, which tells interesting facts about its development, attracts buyers even more. They argue that, realizing the complexity of the work that the creators had to do, there is no doubt about the quality of the goods.
Negative comments to the manufacturer come only about the cost. Not every person can afford to buy, for example, several pairs of sneakers at once. Many athletes have to save up for a long time to get at least one long-awaited piece from the collection. Although, on the other hand, for such money the buyer gets a really high-quality product.
Otherwise, the reviews about the company are positive. People like that clothes and shoes are great for both sports and daily wear. In addition, consumers respond positively to the design. They claim that it is very well designed. In appearance, there are no traces of negligence and unnecessary additions, which suits absolutely all people.
