Every fashionista dreams of having things from famous designers in her wardrobe. One of the most famous brands in the fashion world is the Versace brand. The company has made a name for itself with stylish apparel, accessories and fine luxury goods. It was founded in 1978, quickly reached a decent level and gained worldwide fame.
History of the Versace brand
The founder of the company was the famous designer Gianni Versace, who was born in Calabria in 1946. He owes his stellar career to his mother, who was a designer and dressmaker. It was she who taught her son how to sew and all the basics of the process of creating clothes. After some time, Gianni began to work with his mother in the atelier, making the first attempts to create things. To stay up to date with the latest fashion trends, Gianni regularly attended fashion shows in London and Paris.
At the age of 25, Versace moves to Milan to work in such famous establishments as Callaghan, Genny and Complice. Gianni inMilan was called by a we althy man who had the intention of investing money in Gianni's talent. The young tailor and designer skillfully created stylish and sought-after things, so very soon he decides to open his own fashion house. So the new brand "Versace" was born. Gianni himself became the head of the fashion house. But as deputies, the master invited his relatives to work: sister Donatella and brother Sancho. Already in 1979, Versace presented his first collection to the general public, which turned out to be very successful and was highly appreciated by fashion connoisseurs.
A year earlier, the sign of the Versace brand appeared. The head of the mythological Medusa became the symbol of the fashion house. The master himself explained that he deliberately chose such a symbol of his clothing line, since the jellyfish is a symbol of beauty and at the same time is associated with the fatal charms of antiquity. In fact, she is a combination of simplicity and beauty that enchants and hypnotizes.
Brand success
Very quickly, the couturier achieved fame and success. Already in the eighties the whole world was talking about him. Every fashionista knew whose brand was Versace. The fashion house's revenue reached $900 million. Gianni has opened more than a hundred branded stores located around the world. In addition to fashionable clothes, Versace became interested in theatrical costumes. The master adored ballet and opera. In 1982, he created his first costumes for the famous La Scala Theatre. His masterpieces appeared in the following productions: Don Pasquale (1984), Doctor Faust (1989) and many others.
Versace released several books,among which is the work "Designs". Over the years, the couturier and his Versace brand have received numerous awards. So, in 1982, the master received the prestigious Cutty Sark and Golden Eye awards for his autumn-winter collection, which included that sensational chain mail dress. By the way, the couturier also received the Golden Eye in 1984, 1990-1991.
And in 1985, Versace was awarded the Silver Mask for his contribution to the development of theatrical art. In subsequent years, the Versace brand has become increasingly popular. In 1988, Gianni was awarded the title of "The Most Advanced and Creative Designer in the World". And ten years later, the master was awarded the "Oscar" of American fashion.
Fashion Master Innovation
Italy has become not only the country of the Versace brand, but also a symbol of high fashion. Thanks to Versace, a new concept was introduced into the fashion industry - "top model". Previously, in the fashion world, such a term did not exist. Gianni loved fashion models. Some models he paid two or three times more than usual. This practice has now become the norm. Top world-class models receive very good amounts for one show. The first girls in the fashion world, whose name was created by Gianni Versace, have become real symbols of the era. All the women in the world wanted to be like them. Among them are Naomi Campbell, Cindy Crawford, Linda Evangelista, Christy Turlington, Claudia Schiffer.
Despite such love for girls, Gianni was a homosexual and always lived with a man. The couturier said that when he created collections, he did not follow fashion, butits nature. And every time his creations proved that the designer chose the right path. Obeying his instincts, the genius could combine lace with leather and silk, combine futurism and baroque in one model. Gianni also successfully created strict evening dresses.
Death of a designer
The talented designer died in 1997. He would have been shot outside the gates of his Miami Beach villa. The reasons for the murder were never revealed. It is only known that the designer went for a walk to buy magazines when the killer overtook him. Unfortunately, at that moment the master was without protection. The perpetrator turned out to be a certain Andrew Cunanan, who was later found by the FBI in his apartment shot with the same gun that was killed by Gianni Versace.
The fate of the brand
After the death of Versace, Donatella (his sister) became the head of the company. She tried, copying her brother's models, to create new ones. In doing so, she created her own style.
Donatella continues to produce collections in the style of sexy glamor. Currently, her niece, Francesca Versace, is helping her, who successfully graduated from design school and releases her own collections under the Versace brand (photos are given in the article).
Versace products
Currently, the Versace group includes the following lines: Gianni Versace Couture, Versace Jeans Couture, Versace Ceramic Design, Versace Collection, Versace Sport. The company is engaged not only in the production of clothing and accessories. The group also operates the Palazzo Versace Hotel. Of courseHowever, the main line of the Fashion House remains Gianni Versace Couture, which is represented by perfumes, clothes, watches, jewelry, cosmetics, handmade and high-end interior items.
Versace Jeans Couture, Versace Collection are licensed lines with similar motifs. The clothes they produce have the characteristic features of Gianni Versace. However, the main emphasis is always on the fashion trends of a particular season. Often the lines are produced by other companies that work closely with the Versace Group.
"Versace Jeans Couture" is a line that focuses on the informal form of clothing: jeans, dress shirts with the characteristic pattern of Gianni Versace. All these things are relatively inexpensive.
Celebrities who love Versace
Things from the eminent Fashion House are preferred by many famous personalities. Among them are Elizabeth Hurley, Elton John, Tupac Shakur and many others.
Over the years, the faces of the brand were: Madonna, Britney Spears, Demi Moore, Christina Aguilera, Halle Berry.
Brand stores in Russia
There are many fans of the eminent brand in Russia. Versace stores are available in many large cities of the country: in Moscow, Kazan, St. Petersburg, Yekaterinburg, Krasnodar. In the capital, one of the stores is located in the Neglinnaya Gallery shopping center (Trubnaya Square, 2), and the second one is in the Vremena Goda shopping center (Kutuzovsky Prospekt, 48). But the biggest fashionistas prefer to get acquaintedwith new arrivals in Europe.