Quality shoes at affordable prices are always in demand among buyers. Not everyone can afford to buy boots or shoes for 50 thousand rubles, but almost everyone can spend 15 thousand on stylish shoes. One of the leaders in sales in the Russian Federation in the mid-range footwear market is Carlo Pasolini. The Italian name brought popularity to the brand, and modern models - good reviews: "Carlo Pasolini" is known for its quality not only in Russia, but also abroad.
Brand story
The founder of the brand "Carlo Pasolini" is Ilya Reznik. He started shipping goods from Italy back in 1992. Quality shoes at an affordable price were a success, so in 1995 Reznik decided to open a chain of Carlo Pasolini brand stores.
Founder soonthe company came up with the idea not only to supply goods from Italy, but also to produce them at home. By buying out 3 shoe factories (Moscow region and Ukraine), Reznik expanded the capabilities of the Russian manufacturer.
From 1998 to 2005, the production of shoes "Carlo Pasolini" in Russia brought profit to the company. The share of goods manufactured at purchased factories amounted to more than 70% of all products.
But after the jump in prices in 2005, it became more expensive to produce shoes in Russia than to buy goods abroad. The production had to close and switch to the import of shoes from Italy, and then from China. In 2018, all Carlo Pasolini shoes are imported from two partner countries.
Entering the international market
After the success of "Carlo Pasolini" in Russia, the founder and head of the store, Ilya Reznik, decided to enter the international market. At that time, the leadership of the company was taken over by Arnold Pasternak, who previously held a position in management consulting at PwC.
Pasternak and Reznik understood that success in the domestic market was not enough for the future development of the Carlo Pasolini brand. In 2006, the company already supplied shoes to America and neighboring countries.
But the opening of stores would significantly increase sales. Stores were opened first in Prague, then in Ukraine, Moldova and the B altics. Three years later, a Russian brand with an Italian name appeared in Italy. This became one of the key moments in the success story of "CarloPasolini", as the inhabitants of this country have always had a good taste in shoes and clothes.
According to the feedback about "Carlo Pasolini" from customers from America, it was possible to assess the level of development of the company in 2011-2014. and quality shoes at a very affordable price. Then Pasternak seriously engaged in brand advertising and promotion.
The opening of the first store in America took place in 2011. The American campaign for "Carlo Pasolini" was the most expensive. More than $10 million was spent on the "promotion" of the Russian brand abroad.
Profit in America exceeded sales in Russia. As a result, the campaign "Carlo Pasolini" brought the owners more than 1.3 million euros per year. But the revenues did not cover the company's advertising and other costs. The campaign, designed for decades, lasted only 3 years.
Difficulties of "Carlo Pasolini"
With the depreciation of the ruble in 2014, the brand in America had financial difficulties that prevented the promotion of affiliates abroad. All stores in America had to close due to zero profitability.
The European branding campaign also had mixed success. The maximum brand "Carlo Pasolini" owned 29 branches in Europe, but after the crisis of 2014 there were only 10 of them. Italy remained the leader in the number of stores, not counting Russia. The same network was introduced in the Czech Republic and Greece.
In Russia, after the crisis, the number of stores decreased from 200 to 137. But, according to reviews of "Carlo Pasolini", problems withfinances did not affect the quality of shoes. The company continued to sell high quality products, although it cooperated with suppliers from China.
The reduction of branches is only part of the problems with business. The campaign with the supply and sale of the brand's shoes abroad was financed by loans. The main creditors were Alfa-Bank and Sberbank.
During the crisis, the company "Carlo Pasolini", whose responsible person before the banks was Reznik, could not fulfill its loan obligations. This led to a lawsuit from Alfa-Bank. Sberbank also went to court, but then transferred the authority on the loan to Alfa-Bank.
The presence of financial problems did not affect the quality of products. According to reviews, Carlo Pasolini shoes were still of high quality. But the number of salons fell sharply during the crisis, and profits fell by almost 10%.
The difference between shoes "Carlo Pasolini" from other brands
Currently some of the products are shipped from China, some from Italy. In Russia in 2018, there are no enterprises that manufacture Carlo Pasolini shoes.
During the development of the company, things were different. Ilya Reznik, the head and founder of the brand, started supplying shoes from Italy in 1992. After 3 years, the business was already gaining momentum, and the company received rave reviews about "Carlo Pasolini".
In 1995 in the first open store "Carlo Pasolini"buyers could not only appreciate the quality from Italy, but also enjoy comfortable shopping conditions. The territory of the store exceeded the usual footage for Russians by 2-3 times.
Distinctive features of shoes "Carlo Pasolini" are comfort and style. The company relies on customers who appreciate convenience, but are not ready to give up an attractive appearance. Therefore, Carlo Pasolini shoes are in the middle price category, but are of higher quality than other brands with the same value of goods.
Despite the fact that the shipments are made from China, shoes are controlled at all stages, from manufacturing to putting up for sale. This reduces the amount of scrap to 0.5%.
Carlo Pasolini Shoes for Women Review
The following types of shoes for women are presented in the stores and on the Carlo Pasolini website: shoes, sandals, sneakers, boots, low shoes, boots, loafers, ankle boots (half boots), over the knee boots.
Shoes "Carlo Pasolini" are made from natural materials. Used leather and suede with the addition of satin and velvet. Customers can purchase classic pumps or a modern model with a buckle strap. The price category for shoes starts from 5.9 thousand rubles.
Sandals can be purchased at the Carlo Pasolini store from 8.5 thousand rubles. In the manufacture of shoes, natural leather and suede are used with the addition of velvet and satin as decoration. In seasonautumn/winter customers can buy up to 70% off.
Sneakers are an athletic footwear line for women. In "Carlo Pasolini" customers can choose classic or high top sneakers, as well as sneakers made of textiles, with genuine leather and suede. The price of sports shoes starts from 5.9 thousand rubles.
Boots in "Carlo Pasolini" - one of the best selling lines. At production genuine leather from Italy and China with an insert - elastic material is used. The cost of models starts from 8.9 thousand rubles. In the 2018/2018 season, according to reviews, the FG-SON 1R1 boots are considered a popular model: in Carlo Pasolini they are called ENIGMA.
Women's low shoes are considered one of the most expensive goods. Their price starts from 11.9 thousand rubles. They are mainly made of natural suede and patent leather. During discounts, buyers can purchase goods for 5.9-7.9 thousand rubles. In "Carlo Pasolini" women buy winter shoes 2 times less often than the collection of autumn seasons, as they are less practical.
The most popular items among the models of "Carlo Pasolini" are boots. They bring the company up to 70% of the profit jn of all sold models. Long and short, autumn and winter, "Carlo Pasolini" boots embody the quality, style and sophistication of Italian footwear from Russia. The cost of the autumn collection starts from 7.9 thousand rubles. Winter boots for customers will cost from 9.9 thousand rubles.
Loafers became popular in 2017 andare still in demand in the market. Carlo Pasolini shoes are presented in classic and penny loafers made of genuine leather.
Leather and suede ankle boots are an alternative to boots. They are suitable for warm winters and good weather. "Carlo Pasolini" presents ankle boots made of natural materials with high and medium heels, which visitors can buy from 6.9 thousand rubles.
Treads - a model for lovers of high shoes. It is perfect for the cold season. Made from leather, suede and patent leather. The heel of most models is low or medium. Treads are the most expensive model of "Carlo Pasolini", which customers can purchase from 12.9 thousand rubles.
Not all models are available to order online. According to Carlo Pasolini employees, customers can purchase goods with a discount of up to 70% in the "Last Size" section or out of season.
Women's accessories "Carlo Pasolini"
In the brand's stores, you can not only buy shoes from Italy or China, but also complement the look with stylish accessories. Trademark "Carlo Pasolini", as an addition to shoes, offers women to purchase:
- bags;
- wallets;
- shawls;
- shoe care products.
Special attention of women is riveted to bags "Carlo Pasolini". Bags are available in stores and on the official website of the brand:
- For shopping, or shoppers.
- Short handles.
- Small, or clutches.
- On the shoulder.
Women's bags from "Carlo Pasolini" cost from 10 thousand rubles. Additionally, seasonal discounts up to 70% are provided on the website and in the salons.
Accessories are 90% natural materials. Accessories or decorative elements (brush, handle, cap, zipper, keychain) are made of high quality artificial materials. All bags are available in multiple colors such as black and brown.
Wallets have a simple design. The price category starts from 4.9 thousand rubles. Not all models are available for online ordering. Some of the accessories are presented in more than 10 shades. The main material is genuine leather. Suede is used as an extra.
Shawls are mainly made from three materials: natural silk, cotton and acrylic. The price of scarves for women from "Carlo Pasolini" starts from 2.9 thousand rubles.
Accessories, according to Carlo Pasolini employees, allow you to preserve the appearance of products made from natural materials and increase their service life. The cost of one shoe care product is an average of 500 rubles.
Carlo Pasolini products for men
Not only girls can become the owner of stylish shoes "Carlo Pasolini" from Italy and China. The men's line of the brand's products is of no less high quality and is available.many.
The store presents: loafers, sneakers, boots, low shoes and boots. Items are available to order online.
In "Carlo Pasolini" men's loafers differ from women's in that they are closer to the classic style. They are made from regular or patent leather, as well as suede. The price of men's loafers starts from 6.9 thousand rubles.
Sneakers are represented by sneakers and high tops. The spring/summer collection is made of leather and suede, while the winter collection uses natural fur (lining). Customers can buy sneakers from "Carlo Pasolini" for 10-13 thousand rubles.
Boots "Carlo Pasolini" - the second most popular model of men's shoes (after low shoes). The autumn/winter season collection is represented by models made of leather and suede of natural origin. Unlike women's shoes, most of the products for men in this category come from Romania. Salon clients can buy shoes from 7.9 thousand rubles.
The low shoes category includes several shoe options. Moccasins and shoes are popular in summer, brogues are popular in autumn and spring. All models are made of genuine leather, suede. According to reviews of Carlo Pasolini shoes for men, buyers have practically no complaints about manufacturers (even from China). The service life of leather products is 2-3 years. Suede low shoes "Carlo Pasolini" serve the owner for about 1.5 years.
Winter boots are not so popular. This is the most expensive model.men's salon "Carlo Pasolini". It is available to buy boots from 11.9 thousand rubles. Most models are presented in black. Boots are delivered from Italy and Romania.
Men's brand accessories
The "Carlo Pasolini" range for men does not only consist of high quality shoes. The company offers men to purchase backpacks, large bags, purses, belts and wallets.
Large bags are made in a classic style. They are made in black. The top of the product is made of genuine leather, the lining is textile. The bags are shipped from China. Buyers can buy an accessory from 12.9 thousand rubles. Purchase is possible only in the salons of "Carlo Pasolini".
Carlo Pasolini backpacks are made from a combination of natural leather and artificial materials. Backpacks are made in black and dark blue colors. The supplier of the goods is China. Like bags, they are not available for online ordering. Customers can purchase brand backpacks in the boutique.
Purses are less popular than bags. The 2018 model is presented in a single black color. The cost of "Carlo Pasolini" purses - from 9.9 thousand rubles.
Belts are made only from genuine leather. Available in two shades: black and navy blue. The cost of models starts from 4.9 thousand rubles. All belts are shipped from China.
Men's wallets are available at a price of 4.3 thousand rubles. You can buy classic models and travel wallets. Accessories are made only from genuine leather, production -China.
Customer reviews of shoes "Carlo Pasolini"
Before buying high-quality and inexpensive shoes, salon customers prefer not only to familiarize themselves with the collection in advance, but also to find out the opinion of buyers about the brand's products. Customer reviews of Carlo Pasolini shoes are 87% positive.
What brand buyers value:
- Combination of style and convenience. Despite the average price category, Carlo Pasolini shoes differ from inexpensive consumer goods. Classic models look versatile and suitable for everyday wear. Shoes and accessories in modern or semi-sporty style are suitable for walks and trips to cafes.
- The ability to choose an accessory to match the style of shoes. The perfect combination of shoes and a handbag, sandals and a clutch - that's what girls from Russia, Italy, the Czech Republic and Greece come to Carlo Pasolini salons for. For men, stylish solutions in the style of "classic" and "casual" are provided.
- European level service. If the buyers are not satisfied with the quality or they come across a product with a manufacturer's defect, they have the right to return, exchange or return the purchase. Carlo Pasolini compensates for the inconvenience of customers by providing a discount or bonus card.
- Comfortable stores. A large area allows customers to choose goods without embarrassment of other visitors. This style was successfully applied in Carlo Pasolini stores, based on the experience of Italian shoe stores.salons.
Italy and China: opinions about shoe suppliers
But not always the expectations from the purchase are justified by 100%. There is also information about unsuccessful purchases in the network of stores of the Carlo Pasolini trademark. According to negative feedback from customers about Carlo Pasolini shoes, after the start of purchases from a Chinese manufacturer, the brand reduced product quality by 10-15%. This does not apply to all goods, but only to products imported from China.
As regular customers note in the reviews about Carlo Pasolini shoes, there are practically no complaints about the goods of the Italian supplier. The ratio of manufacturing defects to high-quality shoes and accessories from Italy is approximately 1/1000. The collections of Italian suppliers differ from goods from China in a denser leather texture.
According to reviews of the "Carlo Pasolini" boots of the autumn/winter season, it can be noted that they are worn 1 season longer.
Customers' opinions about accessories "Carlo Pasolini"
Accessories, mostly for women, are in high demand at Carlo Pasolini. A feature of the goods is the use of natural materials (leather, suede, velvet) in combination with affordable ones (for example, eco-leather).
Currently, the ratio of goods made in China to Italian accessories is 1/1. But this did not affect the sales of bags made of genuine leather and suede from Carlo Pasolini.
The classic shopper bag has been the most popular model for 3 years now. It is not only roomy andcomfortable, but also has a good toe. According to Carlo Pasolini customers, a bag with proper care can last 3 years or more. Shoppers are presented in classic colors: black, brown, dark blue.
The only problem in the operation of other models is poor-quality painting of the product. The defect in 90% of cases occurs in models from China. More than 2/3 of defective items are red. According to Carlo Pasolini customers, after a long wear of a red bag, traces of paint often remain on the hands, and the handles lose their original appearance (wipe off) after 3-6 months.
Employer information
Shoes and accessories of the brand are of interest to buyers of the product, and potential employees are looking for information about the employer on the web. Depending on the conditions and level of wages, one can judge the advantages of working in a chain of shoe stores. "Carlo Pasolini" is not just a network with a worldwide reputation, but also a major international employer.
Reviews of employees about working at "Carlo Pasolini" are different. Negative information comes only from novice employees who do not have experience in active sales. It is difficult for some newcomers to adapt to the team, although Carlo Pasolini has all the conditions for this.
According to the opinions of employees about the vacancies of "Carlo Pasolini" in Moscow, staff turnover is observed only in large branches. It is connected with the fact that not all employees are able to work in conditions"he althy" competition.
Rivalry between vendors is the norm in the retail business. In "Carlo Pasolini" it is encouraged by a personal sales plan for each member of the team. If the plan is not fulfilled, the sellers are paid a bonus based on the results of the goods actually sold and a salary of 100%.
Carlo Pasolini is satisfied with more than 68% of employees as an employer. But few people like sales management methods. In their reviews, sellers note that they have to work online: each of them is watched by a hidden camera.
Compliance with scripts, a neat appearance, a smile are always required by customers. The management is strict about the slightest deviations from the standards of work. They are punished by deprivation of bonuses and lack of career prospects.
Most of all, employees do not like that they have to ask for time off to go to the toilet. The break schedule is scheduled by the minute: all members of the team must adhere to it.
In each salon there is a duty. These are the days when all the "dirty" work (washing dishes, wiping shelves) is performed by the salesman on duty. This allows you not to waste the time of the entire team on maintaining cleanliness and equalizes all team members.
But not everyone is ready to fulfill such duties. The need to clean the dishes after the members of the team is to the liking of some employees, as they expressed in complaints about the Carlo Pasolini company. As a rule, such workers were not satisfied with everything that limited their actions, and they did not seek to develop in conditionsmodern business.
Positive reviews about the Carlo Pasolini chain of stores describe all the advantages of the brand, from discounts to employees and ending with a full social package. Despite the difficulties, the company has always met its financial obligations and continued to develop in the fashion footwear market in Russia and abroad.
There is no record of workers being unreasonably denied wages at Carlo Pasolini. Salaries and bonuses are accrued steadily, payments are made to the employee's card.
Pros of working at Carlo Pasolini
Of the main advantages of working at Carlo Pasolini, more than 2/3 note the convenient location: salespeople are offered work in an office that is closer to home. Employees choose their own work schedule, for example, 2/2.
All members of the "Carlo Pasolini" team are en titled to a corporate discount. They can buy shoes 50% off and accessories 30% off. But you can use the special offer only a limited number of times. According to sellers, they can purchase goods at a discount 4 times a year.
Employees don't need to spend money to buy clothes when they get a job. Carlo Pasolini provides uniforms and shoes in the same style. They are provided to salon workers free of charge.
Clothes and shoes are issued according to the sizes indicated by the employee. Shoes from the company - on a flat sole, from Italian purchases. According to employees, it fits well and is made of natural materials, that is,represents the best of the Carlo Pasolini brand.
Employee feedback on wages
Not all salespeople are satisfied with working conditions. But wages suit more than 87% of employees. According to reviews, work at Carlo Pasolini is well paid even for beginners. Salary consists of salary and sales bonus.
Salary varies by region. According to Carlo Pasolini employees, in Moscow the salary starts from 22 thousand rubles. Premium - 4-5% of the sale. Active sellers can earn 50 thousand rubles or more.
Sellers in other regions of the country can count on wages of 25-45 thousand rubles. This is considered the average income in Russia and is well above the minimum wage.
The advantage of the company is the payment of wages without delay. Thanks to official employment, sellers receive a "white" salary and a bonus based on performance. The annual bonus is paid once at the end of December. Its size is affected by the level of sales of each employee and the implementation of the plan of a particular salon.
Retailers who regularly perform well can expect to be promoted after 2-3 years of operation. Even ordinary employees have a chance to grow up to regional managers who oversee 3-4 outlets.
In addition to good earnings, employees can count on material and other bonuses. According to the opinion of Carlo Pasolini employees from Moscow, every 4-6 months the company holds a holiday for everyone. Sweets are distributed,corporate contests with gifts and symbolic prizes.
2-3 times a year, merchants can take part in marketing campaigns, as a result of which the winners receive prizes from Carlo Pasolini.
