History is made by unusual people. These are legendary personalities, outstanding, hardworking and purposeful. This is Giorgio Armani, whose brand is recognized as one of the most successful in the world. Under this name, a wide variety of products are produced, which are in tremendous demand. And although the cost of products, in particular the fragrance "Aqua di Gio" by Giorgio Armani, cannot be called low, the army of admirers of the great couturier only increases from year to year. After all, this is not just a product necessary for a person, it is a symbol of luxury and impeccable quality, this is what emphasizes the high status of a person and demonstrates his excellent taste.
Giorgio Armani: biography and star trek
In the nineties of the last century, the brainchild of the designer was considered the most profitable fashion house in Italy. The company's annual turnover was nothing less than eight hundred and fifty million US dollars. But what was the path to success taken by Giorgio Armani? A man with that name was born in 1934 in the town of Piacenza, in a rather poor family. Housing conditions were very poor, and material difficulties were very common in their lives. At first he wanted to connect his life withmedicine, because the profession of a doctor promised respect and a good income. But then he nevertheless took the documents from the University of Milan, because even before the second year the young man could not get used to the sight of blood, and there was no question of doing an autopsy. Then there was the army, which taught him to be hardy and disciplined. Before the release of his debut collection in 1974, he tried many professions and gained experience in many firms. But from the first days of its existence, Giorgio Armani's enterprise attracted the attention of a demanding public. And acquaintances with the right people, acquired while searching for oneself and one's own place in the sun, contributed to success.
Innovations of the great couturier
Before the creation of Giorgio Armani "Aqua di Gio", the ingenious master gave the world many innovative ideas. For example, it was he who came up with the idea to change the cut of a classic suit, to combine different fabrics, textures and things that were considered unconventional, to dress men in colored clothes of soft cut. With his light hand, fashionistas around the world began to wear jeans or leather trousers with a tweed jacket. He also introduced the younger generation to high fashion by creating a collection of budget category.
Giorgio Armani style features
An interesting fact is that until the age of forty, the maestro was considered a loser. After changing many jobs, he ventured to start his own business. As it turned out, not in vain. First, the designer created a collection for men, and then, inspired by success, he developedline for women. He paid special attention to the classics, which remain outside the temporal trends. But still it is worth noting that even the classical things performed by Armani correspond to changes in society. The products of the great Italian are always new with a twist that is impossible to resist.
Long before Giorgio Armani's "Aqua di Gio" collections appeared, the fashion designer developed the basic postulates of his concept. All his work demonstrated practicality while maintaining an elegant appearance. His products are quality items with carefully thought-out designs, made of expensive fabrics. Fascinated by his work, Armani refuses to follow established norms and trends, but rather strives to create them. No one will doubt that he can do it and he does it very well.
Products from Armani
The production facilities of thirteen factories employ almost five thousand people. The legendary fashion house today produces a lot of things. These are amazing clothes and very stylish shoes, which are loved by such Hollywood style icons as Penelope Cruz, Leonardo DiCaprio, Julia Roberts, Tom Cruise, Robert de Niro. And under this brand you can buy watches, haberdashery, jewelry, glasses, sports and home goods. And also - amazing perfumes that drive absolutely everyone crazy.
Women's fragrances by Maestro
All Giorgio Armani perfumes, including Aqua di Gio, are produced by L'Oreal under a contract. And if the outfits are from the legendarydesigners help even the most ordinary girl turn into a star, it is the fragrance that completes the image.
Acqua di Gio is a true masterpiece from the maestro, which is recognized as one of the most successful. A fresh floral-oceanic drydown that is both sensual and serene. Opening a bottle with the most valuable liquid inside, you will feel the base notes of sandalwood and musk, complemented by a bouquet of roses, hyacinths, jasmine, lilies, and also the aroma of ripe and juicy pear and melon. This is a women's perfume from Giorgio Armani, the price of which starts at three thousand rubles for a 50 ml bottle.
Perfume for men
But not only the fair sex can enjoy the divine perfume from a true classic of fashion. The fashion house in 1996 created a paired fragrance for the representatives of the stronger sex - Armani Acqua Di Gio Man. Like the female version of perfume, this creation is considered the most popular in the world, a real bestseller. And it has no analogues to this day. This is a bewitching fragrance, woven from the hot sun, cool wind, colorful dawn, passionate night and sea breeze. An amazing bouquet is created by initial notes - invigorating and temperamental citrus fruits (orange, tangerine, lime and lemon), tart bergamot, charming jasmine. The heart of the perfume will conquer with spicy coriander, sensual hyacinth, s alty freshness of sea water, burning nutmeg. They are mixed with notes of peach, violet, rose, freesia and cyclamen. The final accords are oakmoss and cedar, patchouli and amber, noble white musk.
How notbuy fake?
Charming fashionistas need perfume just like an evening dress, because they create an aura of mystery and femininity around the body. Men also cannot do without fragrances that emphasize their status and true inner world. Armani's Di Gio fragrances are suitable for everyday use and for special occasions, but they are also appropriate for the office.
Needless to say, such a bestseller constantly suffers from unscrupulous entrepreneurs who want to cash in on the designer's well-known name. In order not to buy a fake, you can focus on the price, as a rule, it will cost less than the original. But still, it is better to pay attention to a special way to protect the original: products: each unit of the product has its own number, which becomes visible in ultraviolet light. A careful selection of a store will help reduce the risk of buying counterfeit goods. An expensive product is unlikely to be sold in small kiosks or in a market full of different replicas, most likely it can be found in specialized boutiques.
Instead of afterword
Genius couturier has recently been pestered by journalists with questions about his successor. And what, he is no longer young, although he is full of strength, he has no family and children. For a long time, he was credited with a relationship with Sergio Galeotti, a friend and partner who was there for a long twenty years, and then died. Of the relatives, Aramani has only a niece who works in his company. But Giorgio onlylaughs in response, as he is not going to retire yet. Work is his life, and if he stops working, then everything will lose its meaning. Such is he, the greatest designer of our time, the founder of the Armani Fashion House.