Choosing the right outfit for yourself is a lot of work. It is necessary to take into account absolutely all the details in such a process: colors, shapes, fabrics, textures and, of course, the style itself. Finding a store that can offer everything you need for a wardrobe from "A" to "Z", while of high quality, is very difficult. One of the most prominent British brands that produce clothes for young and ambitious people can rightfully be considered River Island. The company has been offering its products for over 60 years and has been able to gain international recognition.
But what is the peculiarity of the products of this company? What special things can designers offer to buyers?
About company
The brand begins its long history in 1948. It was then that the first English clothing store was opened by a true connoisseur of fashion and beauty, Bernand Lewis. This trading shop called Lewis Separates became very popular among consumers, because the product range included really everything you need for a wardrobe: outerwear and underwear, bags and shoes. With the course of development, River Island has replenished its collections with exquisite and exclusiveproducts, sewn according to design sketches. In the new stores that opened in a couple of years, both women and men could purchase high-quality clothes. It was now easy to stand out from the general gray mass: the company offered not only unusual designs, but also stylish, bright and classic pieces that could be worn to any event.
About products
The main trend of this brand is that the company always strives to "read" the thoughts of the target audience. River Island does not just follow trends, but dictates its fashion, refined and sophisticated. Very often in the collections you can find outrageous clothing options, strict classic suits - all this has a place in the windows. Thanks to this, any buyer will find for himself the style that expresses his inner world. Basically, the brand's products are aimed at young people, because teenagers and people under the age of 30 are looking forward to new products in the River Island collections.
But what sets this unique British brand apart from any others is the mid-range price range. There are no clothes for thousands of dollars, but for a hundred or two - a lot. Such products can be afforded by middle class people.
Product Features
Each company strives to improve the quality of its products, to introduce perfect technology for processing certain things. In any case, the products of this company are in great demand due to the special, original style that can be seen in every centimeter of the jacket,shoes, t-shirts. The brand is engaged in tailoring and manufacturing of trousers, but special attention should be paid to jeans. River Island appreciates the classics, and designers skillfully combine fashion trends with the traditions of their country.
Gallantry, rigor and sophistication are the main features of the clothes of this brand, but fashion, originality and creativity are not alien to it. Classic styles can be enhanced with trendy colors and prints, special draping on skirts and new fabrics on jackets. By the way, the famous parks that came to us from America were redesigned beyond recognition in this company. Now these clothes are not for hipsters in sneakers, but for gentlemen and young ladies in shoes and heels.
What are clothes, accessories and shoes made of?
The company chooses cotton, polyester and natural leather as the main materials for manufacturing. River Island outerwear stands out especially brightly here. A leather jacket, men's or women's, in a variety of styles - punk rock, hippie, classic - is the centerpiece of any collection. Indeed, outerwear in this category will be relevant for several seasons in a row and will last a long time.
Since the company's product range includes not only things, but shoes and accessories, they should also be given attention. The bags offered by the brand are really full of variety: backpacks, clutches, one-shoulder products - all this is made only from natural materials and high-quality fabrics. It is noteworthy to note one fact: the company strives to demonstrate new collections every time, unlike the previous ones, but at the same time to lead one concept - a special, discreet British style.
What are customers saying?
Every customer who has visited the company store will definitely be able to understand what River Island is. Product reviews are quite positive. Buyers note the long service life of clothes and shoes, their durability and relevance, regardless of the season. Fashionable and high-quality things are not at all demanding in care and are not inferior in their qualities to more expensive brands. In general, buyers have a positive impression of the company: there are always the right sizes, styles and colors to suit every taste. When choosing a store where you can completely update your wardrobe, you should pay attention to this British brand. Quality products, affordable prices - the key to the success of this company and its prosperity.
