Moschino Franco is a famous couturier in Italy who created his own brand in the 80s. Born in 1950 in the city of Abbiategrass, which is located near Milan, the famous fashion center, just 25 kilometers southwest.
Some facts about the founder of the brand
Franco's childhood was spent in a clothing factory that belonged to his family. It was there that his love for fashion and art was born. Although he initially dreamed of becoming an artist, he just started bringing his paintings to life on his models.
His style was famous for irony, mischief, provocativeness combined with the classics. The founder of the brand compared paintings with clothes: the only difference is that you put clothes on a person. “The Big Troublemaker” is one of the nicknames of Moschino Franco in the fashion world, he became famous for his rebellious and democratic views. He could let a laugh at the classic Chanel, decorating jackets with pins, bottles oranother little thing, but at the same time he always paid tribute to her creativity.
Brand history
Moschino Franco's main vocation is artistic, he became famous as a talented illustrator. But in the 60s he was a student of the Academy of Fine Arts and soon became a fashion designer.
For six years (from 1971 to 1977) Moschino Franco worked at the House of Versace as an illustrator. And this experience has become invaluable to him.
After Versace, cooperation with Italian fashion houses did not end, and at the same time he created his own collections (participated in the creation of new products in clothes from furs of the CADETTE fashion house in the 70s, where he met Giardini Rossella, who soon became his creative partner). This also gave impetus to create their own brand in the future.
Moschino Franco in 1983 registers his own trademark - Moschino (Moschino). And the very next year he releases his first collection, which becomes widely known.
The couturier looks at women's clothing from a different angle. His line of women's clothing, shoes and accessories "CHEAP&CHIC" has been popular for years due to its lightness, chic and affordability.
Love Moschino is one of the brand's most popular trends
This line is designed for young people who love to be the center of attention. And everyone heard about Love Moschino. Clothing is distinguished by bright colors, unusual inscriptions, and comfortable fit. Initially, the line was called Moschino Jeans, but over time, the productsgained great popularity, and the fashion trend was renamed Love Moschino. Clothes were sewn for all seasons, and today this brand is very popular. Bags and accessories belonging to the Love Moschino line are not far behind in recognition among buyers.
They are famous not only for their bright, original design, but also for their elegance combined with classics. And Love Moschino jeans are only high-quality material, quality and convenience. The range is quite varied. Love Moschino - clothes that seem to defy standards. For example, instead of small belts on shoes and patterns on dresses, huge prints are used.
The Fashion House is famous for these ideas in our time. Almost nothing has changed, clothes and accessories are becoming more and more popular among buyers, because this is Love Moschino. Bags, accessories, clothes and fragrances - an exclusive line for young, self-confident and extravagant people.
Where to buy fashion items
Modern Internet technologies make it possible to purchase a fashion item of any world-famous brand, and Love Moschino is no exception. Online shopping is available to everyone. Moreover, the clothes of this brand are also popular among celebrities - for example, Uma Thurman and Madonna have been seen wearing Moschino clothes more than once.
Sweater, sweatshirt, dress, T-shirt or Moschino Love backpack - everything is unique. They are suitable for every day and make everything brighter around them. In the catalogs of manystores this brand is always represented.
New Love Moschino
In 2013, Scott Jeremy, a well-known designer from America, who is famous for his outrageousness, became the director of the Moschino Fashion House's creative department. The arrival of individuals with new ideas significantly influenced the transformation and improvement of the brand. The autumn-winter collection 2014-2015 was tried on by Anna Dello Russo (director of Vogue in Japan) and the famous show business star and singer Katy Perry. Scott Jeremy reminded the world of Moschino and is hard at work developing Love Moschino as a spin-off line. His new and improved 2015 collection has his signature attributes: the flag of America in the middle of the Moschino-heart, as well as black and white graphics combined with checks.
For the audience, Jeremy personally wears clothes with the Moschino inscription on his T-shirt or jacket, which only emphasizes dedication to the brand and his work. The new collection has been replenished with 12 items and accessories. The bags (new ones) offered by Love Moschino are especially distinguished. They are unique in style and design. You can find something for every taste and color: daily options, clutches for special occasions and much more. Collections of bags are decorated with original decorations in the form of rhinestones, chains, patterns, furs, etc. Every woman or girl with a bag from this brand will look stylish, gorgeous and unique.
Now the Moschino brand produces three main lines: Love Moschino, Moschino Cheap & Chic and Moschino Main Line. Each of them is individuallystyle, accessories, classic looks.
Sales and discounts
It's no secret that good quality branded items can be bought at bargain prices. Many stores on the Internet offer discounts from 50% and even up to 90% on Moschino collections. Especially the line for young and promising people - Love Moschino. She is one of the most sought after. For example, the average price of a handbag from Moschino is about $1000. The discount in this case allows you to save a significant amount.
You can buy exclusive, branded products at promotional prices at any time of the year. Everyone can express themselves with clothes and at the same time emphasize exclusivity with Love Moschino.
