Models on the catwalks all over the world amaze with the fantastic color of their hair. Bright shades from the catwalks moved into everyday life. The beauty world has gone crazy with straight pigments. The most famous publications widely advertise the dyes of the future of major cosmetic brands. The direct-acting pigment for hair that underlies all these innovations is gaining more and more new positions. Today, pigments in coloring are a fashion trend. And you can't argue with that.
Fashion trend
Color pigments are found in dyes and are called direct-acting hair pigments, which are part of paints, balms, mascaras and chalks for hair, tinted shampoos. The pigments are easy to use. No need to mix with an oxidizing agent, no need to mix with a developer - it is simply applied to the hair. Artificial pigments "stick" to the hair.
As part of pigments, silicone and conditioningelements that create a reflective film on the surface of the hair. It gives the hair an interesting shade and mirror shine, protects from exposure to ultraviolet rays. The duration of action on the hair is short. It depends on the amount of direct action pigment. Crayons last up to one day, and shampoos up to four weeks. The acidity level of direct pigments is slightly acidic, so they can be safely attributed to absolutely safe for skin and hair. Another unconditional advantage of them is that they moisturize and strengthen the hair, making it smooth and silky.
XTRO - a new word in coloring
Direct pigments are a new way to experiment with your looks without damaging your hair. Seven trendy tones are contained in the new line of XTRO - pigments of direct action. Nothing is impossible for hair now! Yellow will give sunlight, red will add passion, pink will take you to romantic dreams, blue will lure you into the depths of the sea, purple will immerse you in mysterious mystery, turquoise will breathe coolness and tenderness, green will give confidence … The unique ability to combine with other shades of the palette is a distinctive feature of XTRO.
So, direct pigments:
- Maintain color brightness.
- Create muted or vibrant colors on bleached hair.
- Make festive hairstyles by adding colored strands.
- Give an interesting overflow to the natural hair color.
- Open up a wide field for experiments.
