Alina German is a domestic costume designer and creative director of her own clothing brand. This woman can turn pop stars into fairy tale heroes, and a nostalgic Olympic bear into an object of desire for fashionistas. What is known about the creative path and personality of Herman herself?
Childhood and youth
Alina was born in 1985. The designer's mother is an architect, and her father is a former Navy officer. Herman has an older sister, Daria.
Alina had a wide range of interests since childhood. She studied music and drawing, was fond of cinema.
In her youth, Herman tried herself in the modeling business and worked in Japan at the invitation of a local agency. The girl dreamed of a career as a journalist and took serious steps in this direction. Returning to Russia, she worked as a correspondent on a local TV channel and entered a university in her speci alty. In the process of studying, Herman was disappointed in her future profession. In 2002, Alina moved to St. Petersburg.
Career of stylist and dresser
The conquest of the cultural capital for Alina German began with participation in the extrasmusic videos. Dating in the world of show business and creative inclinations allowed the girl to prove herself as a stylist. Among her clients are domestic and foreign sports and entertainment stars: Elena Dementieva, Toto Cutugno, Konstantin Khabensky and the team of the Zenit football club.
Since the 2000s, the name of Alina German has been associated with the creation of costumes for TV, film and theater projects. She was responsible for the style of the heroes of the 4th "Star Factory" and came up with the images of domestic celebrities in the New Year's musicals "Frost", "Golden Fish", "Little Red Riding Hood" and others. Thanks to Alina, the audience saw Prince Nikolai Baskov, Baba Yaga Kristina Orbakaite and the Evil Stepmother Verka Serduchka.
Theatrical projects of costume designer Herman - musicals "Romeo and Juliet", "Alice in Wonderland" and "Pola Negri".
Work on the design of the play "Faceless" (2017) brought Alina a new creative experience. Staging in the genre of immersive action involves the improvisation of the actors and the participation of the audience in the development of the plot of the play.
Fashion brand
In 2004, Herman created a personalized clothing brand and took part in the "Defile on the Neva". The first collection of the Alina German brand won great success with the fashion public and brought the author the title of the Best Designer of the Year according to Fashion TV.
In 2006, the self-taught artist Herman entered St Martin's College London, one of the most prestigious schools in design.
The training took place in parallel with the preparation of Alina German collections. They've been on display for weeksfashion in Russian capitals, New York, Milan and Paris.
In 2007, Alina German opened IKRA Store in St. Petersburg. The boutique sold items invented by the founder of the store, as well as the creations of Western avant-garde designers Julien MacDonald, Vivienne Westwood and others. Alina German products with motives of the 1980 Olympics enjoyed particular success with buyers. IKRA Store was considered a cult place among St. Petersburg fashionistas and existed until 2009
Since 2008 the atelier of evening and wedding dresses Happiness by Alina German has been operating. Toilets are sewn exclusively by individual measurements. The designer refuses to sell ready-made holiday outfits. She believes that every bride is unique and deserves her own unique wedding dress.
2012 became a landmark in the biography of Alina German. For Lady Gaga's arrival in Russia, the fashion designer prepared and sent the singer a set of clothes of her own design. The ensemble in the Gothic style consisted of a translucent dress and a fur hat. Lady Gaga was delighted with the gift. Pictures of the diva, dressed in an outfit by Alina German, flew around the world and glorified the name of the Russian designer on an international scale.
Today there are many celebrities among the fans of Alina German clothes: Marina Aleksandrova, Ani Lorak, Victoria Lopyreva.
Herman is taking steps towards democratic fashion. In November 2017, the collection of clothes created by the designer in collaboration with the SWANK brand went on sale.
Featuresstyle
Alina German calls her creative method an intellectual provocation.
When developing products, the designer is guided by the desires of a potential client. According to Herman, every woman strives to find the perfect balance of comfort and brightness in clothes. Alina German's wardrobe allows you to create interesting looks without sacrificing convenience.
Alina pays special attention to the quality of the cut and the fit of the finished models according to the figure. Herman uses classic approaches to clothing design and high-tech materials. Alina German models combine retro motifs, elements of military and sports styles, world design trends. Bright colors, decorations and exaggerated proportions give Alina's products an extravagant look.
Social Promotions
Alina German is a supporter of fashion with a human face. As part of his brand, the designer organizes projects at the intersection of business and charity.
In 2015, Herman participated in a campaign to raise funds for the recycling of garbage. She designed a collection of silk scarves called With Love, By Alina German and showcased them at New York Fashion Week, they were sold all over the world. Alina's action was supported by Hollywood stars Matt Damon, Johnny Depp, Nicole Kidman.
At the end of 2017, Alina German became the founder of the Big Future school in Pskov. The project was created as part of the activities of the city college and is aimed at comprehensive trainingfuture creators of domestic fashion. Students will learn sewing skills, learn foreign languages and etiquette.
Private life
Alina German's husband is the director of cinema, television and video clips Alexander Igudin. The couple met in 2002 while working together on set.
Alexander played an important role in the personal and professional biography of designer Alina German. He gave his wife the idea to try herself as a stylist.
Today, Igudin and German are not only spouses, but also colleagues. Director and costume designer work together to create films, music videos and television musicals.
Celebrity Facts
Alina German is a versatile person who charges others with her energy. Information about the fashion designer who will make the portrait of the creator brighter:
- Herman says he always has a photo of God and red lipstick with him.
- Alina's favorite vacation destination is the Pacific coast.
- The main elements of the wardrobe are sports and classic shoes.
- Fashion prohibition - lurex tights.
- Herman's professional dream is to dress Charlize Theron and Rihanna.
- Struggle with extra pounds is a sore subject for a designer. Alina lost and gained weight several times. A stressful lifestyle prevents her from embarking on the path of a he althy diet. By the thirty-third birthday, Alina German lost weight again. She shared the results of her transformation with her Instagram followers.
Designer in 2018g
Today Alina German continues her career as a star stylist, costume designer and fashion designer.
In 2018, the joint project of the designer and her husband, the film One Day of Summer, is being prepared for release.
Alina collaborates with Timati's BlackStar label and is responsible for the stage images of his artists: Nazima and Scrooge.
In the spring, the designer presented a new collection of the Alina German brand for the autumn-winter 2018-19 season. She invites clients to wear comfortable and in every sense shiny things: sequined sweatshirts and coats, satin evening jumpsuits and other wardrobe details on the verge of sporty and glamorous style.
Alina German is not just a fashion designer, but a fashion artist. The range of application of her creative energy is wide: from the design of television shows to the creation of couture wedding dresses. The designer's avant-garde style plus the high quality of work is the key to Alina's success in the modern fashion industry.
