The main purpose of decorative cosmetics is to decorate the appearance and emphasize the image. Almost every girl or woman has a minimum set of tools for these purposes: powder, foundation, mascara, pencil, shadows. And what cosmetic bag does without such a truly feminine item as lipstick? It is due to this type of cosmetics that the MAC brand has become widely known.
Given the main wishes of the fair sex, MAC was able to create an almost perfect product. Creativity, personality, durability, daily use, versatility - these are the main features that characterize any MAC lipstick.
About MAC brand
MAC was founded in 1984. This event took place in the Canadian city of Toronto through the efforts of two entrepreneurs - F. Tuscan and F. Angelo. Moreover, the first one already had some success in the field of make-up and photography, and the second was the director of several elite beauty salons. At the moment, the main owner company is Estee Lauder, which back in 1994began acquiring shares in MAC, and the brand is headquartered in New York, USA.
In the history of the MAC brand, there were a couple of events that significantly influenced its formation and development:
- 1994 was marked by the creation of a fund to support AIDS patients and combat the spread of HIV infection.
- In 1998, the top management of the company changed: F. Angelo died as a result of the operation, and F. Toscan left MAC and continued his activities in another company.
However, the latest event did not break the brand as such, and MAC continued its social and production activities.
MAC in its full context sounds like Make up Art Cosmetics and translates into Russian as “make-up, art, cosmetics”.
Despite the fact that MAC (cosmetics) belongs to the budget price category, this in no way diminishes its qualities - initially the products were developed specifically for makeup professionals.
MAC brand collaborates with many show business and film stars, such as Liza Minnelli, Linda Evangelista, Diana Ross, Fergie, Dita Von Teese, Pamela Anderson. After the very first signed contracts with celebrities, MAC (cosmetics) became wildly popular among ordinary consumers. Now these products can be found all over the world.
MAC assortment
The entire range of MAC decorative cosmetics can be divided into 4 large groups:
- lips;
- for eyes;
- for face;
- for nails.
In addition, various skin care products, eau de toilette, brushes, applicators, containers, wipes, tools and related products for makeup, cosmetic bags are produced under the brand name.
As already mentioned, MAC's most popular, well-known and best-selling product group is the line of lip cosmetics, in particular lipstick.
MAC lipstick
MAC's range of lip cosmetics is so rich and varied that it's easy to get confused, and even more difficult to make a choice. The manufacturer monthly has about a dozen series of MAC lipsticks, some of which are limited. The richness of the palette is amazing - in each series, on average, there are from 3 to 30 shades.
Women note that any, even matte MAC lipstick has a soft and light texture, after applying it to the lips, almost no presence of cosmetics is felt. In addition, the company avoids the use of strong ingredients that can cause allergic reactions in the development and production of these products.
In this regard, the above-mentioned limited collections of MAC cosmetics diverge in just a few days and are not repeated by the manufacturer. Despite this policy, from the base of colors that MAC lipstick has, shades are selected easily and for every taste.
Since the cosmetics of this brand are easy to apply, affordable and affordable, MAC lipstick can be found both on the table of a professional makeup artist in a beauty salon, and inhandbag of the most ordinary woman.
MAC lipstick series
The following lipstick collections have been released by MAC this year.
1. Limited:
- Divine Night.
- RiRi.
- Viva Glam Rihanna.
- Alluring Aquatic Lipstick.
- Heirloom Mix Lipstick.
- Kelly Lipstick.
2. Basic:
- Lipstick.
- Minneralize Rich Lipstick.
- Viva Glam Lipstick.
- Pro Longwear Lipcreme.
- Sheen Supreme Lipstick.
- Pro Longwear Lipcolour.
It should be noted that individual shades of lipstick from some collections are now found only at auctions, but it is still quite possible to purchase them. This is explained by the fact that each series has a limited number of copies, and they are sold out in a matter of days. As a rule, past issues are not repeated, but it is quite possible to choose among the base series a color similar to the collection one you like.
Divine Night
Divine Night is one of the first limited edition lip products this year. MAC lipstick is presented here in a single color - neutral You've Got It. Customers loved the soft finish and exquisite natural color. The cost of Divine Night lipstick is about 1000 rubles.
RiRi by Rihanna
The next limited collection was created with the participation of the famous singer Rihanna, which was indicated on the product case in the form of a short RiRi prefix. This MAC lipstick, the shades of which, althoughmade up of just 7 items, from nude to plum and orange, has become incredibly popular due to its matte texture and rich color. The case of the product attracts special attention - it is painted in golden-pink tones with a metallic sheen and decorated with the star's autograph. The average cost of this lipstick is also about 1000 rubles.
Viva Glam by Rihanna
For those who love red lipsticks, MAC has prepared an interesting novelty - the scarlet Viva Glam tone from Rihanna with a pronounced cold accent, leaving a beige tint. Customer reviews testify in favor of an unusual color, as well as the ability to use this lipstick both during the day and in the evening. If you want to purchase a product for it, you will have to pay a little less than a thousand rubles.
Alluring Aquatic Lipstick
Mach lipstick from the Alluring Aquatic Lipstick line deserves special attention. The original design of the case in the form of a tube dotted with water droplets will not leave indifferent any lover of sea trips. This MAC - lipstick, the price of which is no more than 1200 rubles - has 5 shining shades - from transparent pink to rich plum. Those who managed to purchase Alluring Aquatic Lipstick note the especially delicate texture of the product and its natural shine on the lips.
Heirloom Mix Lipstick
The next Heirloom Mix Lipstick collection is designed for self-confident and temperamental women. Saturated red lipstick with silvery sparks was adopted by many of the fair sex. Judging byreviews, this color has become almost ideal for an evening out. The price for lipstick was approximately 1100 rubles.
Kelly Lipstick by Kelly Osbourne
Beige, peach, pale lilac and bright pink colors from the latest limited edition Kelly Lipstick from Kelly Osbourne will appeal to romantic and gentle girls. This MAC matte lipstick is a real summer hit: interesting shades dictated by the latest fashion trends in the field of makeup, combined with an unobtrusive presentation of them. The price for this product was up to 1,100 rubles apiece.
Lipstick
Despite the increased interest of fashionistas in new products from MAC, the main basic collection of Lipstick still remains the fastest selling. In the set you will find almost every natural shade imaginable: from beige to chocolate, from pink to dark red, from light purple to luscious fuchsia. This MAC lipstick has earned a lot of accolades from customers. They noted: a pleasant smell, full color matching, increased durability, good hydration. For such qualities, the cost of a product of 1000 rubles is regarded as quite adequate.
Minneralize Rich Lipstick
The he althy half of humanity will love MAC lipstick, enriched with minerals. It has a silky texture, is easy to apply and does not spread or lose color throughout the day. Pink lipstick has become a favorite among girls, and older women enjoy success.cherry and brownish shades. The price of products from the Minneralize Rich Lipstick series is higher than usual - from 1400 rubles per unit.
Viva Glam Lipstick
The basic collection, which brings together the most versatile shades of red, is called Viva Glam Lipstick. Creamy texture, mother-of-pearl shimmer, classic colors - these are the main advantages that this MAC lipstick has. Its price ranges from 900 to 1100 rubles.
Pro Longwear Lipcreme
Pro Longwear Lipcreme products are especially durable. The palette of the collection has 13 shades that do not require additional fixing after application to the skin. The nominal wear time stated by the manufacturer is 12 hours. The only negative that this MAC lipstick has is that it can only be removed from the lips with a special makeup remover. For the pleasure of owning a copy of Pro Longwear, you will have to pay at least 1,100 rubles.
Sheen Supreme Lipstick
One of the most interesting series is considered to be a set of lipsticks Sheen Supreme Lipstick. Having a fairly dense texture, they nevertheless have a translucent and non-sticky texture, do not roll on the lips and have a glossy sheen. This MAC (lipstick), the price of which is from 1100 to 1200 rubles, is a real find for lovers of high-quality and weightless makeup.
Pro Longwear Lipcolour
To provide enhanced durability and incredible gloss without the use ofadditional means, like lip gloss, lipstick 2 in 1 was invented by the MAC brand - Pro Longwear Lipcolour. With it you can eat, drink and kiss without fear that the color will fade and spread. Of the shortcomings, women noted that this lipstick must be applied quickly and in one layer - otherwise the lips will begin to stick together. The cost of this product is up to 1300 rubles.
MAC related cosmetics
In addition to lipstick, MAC make-up artists recommend the use of special products that will enhance the effects of such as durability, color brilliance and definition.
- MAC Lip Pencil. You can choose both an absolutely neutral color and a suitable tone for lipstick. The pencil will make the blurry outline more clear, and the lips more expressive.
- MAC Liquid Lip Fixer. Worn over lipstick to add extra shine to lips and eliminate stickiness.
- MAC Lip Foundation. Any, even the most delicate beige or pink lipstick will look much better on the lips if a special base is applied under it. It will provide additional hydration and increase the durability of the color.
MAC brand lipsticks are rightfully considered one of the highest quality and most persistent. However, it should be remembered that it is better to purchase cosmetics of this level from official representatives and stores whose reputation you trust. MAC, like any other well-known name, is not immune to cheap fakes, the use of which can greatly reduce pleasantproduct experience.
According to surveys of women who actively use MAC lipstick, for professional cosmetics with a similar quality, the average cost of 1000-1100 rubles per unit is quite acceptable.
Cosmetics is spent quite sparingly, since most often only one layer is required for application. The only caveat is the additional expense for a special lip makeup remover. However, if you are interested in lipstick durability and guaranteed color, such a waste is more likely to be a confirmation of the quality of the product, rather than its disadvantage.
