Nike is a world famous sports shoe company. For ten years, it has maintained a leading position not only in America, but throughout the globe. Only older people and kids don't know about Nike, but the latter category, one way or another, will get to know the brand in a couple of years.
Nike Story
It is amazing that non-professional businessmen became the creators of the global brand, and ordinary people - middle-distance runner Phil Knight and his coach Bill Bowerman. But this fact inspires even greater confidence in the product, because who, if not an athlete, is able to create high-quality sports shoes. Quite logical.
Nike started its existence back in 1964. At the time, Phil Knight was a running back for the University of Oregon team and Bill was his mentor. Athletes of the past can safely say that there used to be a complete shortage of sports shoes. The options are: either Adidas for $30 (one pair), which is quite expensive foraverage resident, or sneakers from an ordinary brand, but so poor quality that after running in them, the legs seemed to fall off.
Knight, assessing the current situation, decided to fix the problem. He ordered sports shoes in Asian countries and resold them in America. By that time, the athlete was educated at the Faculty of Economics at Stanford University. One day at the lesson, the teacher gave them an interesting task: to draw up a business development strategy along with a ready-made marketing plan. There is a legend that it was then that Phil came up with the idea for Nike.
At first, the company had the name Blue Ribbon Sports, but according to official documents, the company was not listed on the market. Then Geoff Johns, a budding manager who was in charge of the firm's sales, joined the business. He also played sports professionally and had an idea of how high-quality shoes should look like. Jones chose an excellent tactic that paid off: he compiled a list of famous athletes and had a separate conversation with each. As a result of a long conversation, the marketer had information on what sports shoes celebrities prefer, what strengths and weaknesses they can name, and if there are any special wishes about how the perfect sneakers should look. In addition to the survey, Jeff invited athletes to try on their shoes. Phil's garage became the office visited by celebrities.
There is a legend that in a dream Jonessaw the goddess of victory Nike, and with her came the idea of a new name for the brand - Nike.
How the logo came about
In 1971, the famous logo of the company, which is still used today, appears. It is called "Swoosh", which in Russian - "flying with a whistle." For an interesting idea, you can thank Carolyn Davidson, a student at the University of Portland. The girl did this for a small amount of $ 30, which now seems ridiculous for such work. But credit must be given to Phil for the fact that when the company became famous, he gave the girl a Nike figurine with diamonds and several shares of the company.
What now
Currently, sports boots for men are especially popular among Nike shoes. Their average cost is from two thousand rubles. Analyzing sales and customer reviews, we can safely identify several of the most famous models.
Nike Hypervenom
The Nike Hypervenom Boot is built with a unique formula: the upper is made with stretchy, breathable mesh and woven with polyurethane thread. And special ACC technology allows you to freely control the ball, despite the possible bad weather.
A special groove is located in the forefoot, thanks to which the foot is fixed in an anatomically correct position, and after running there is no pain or even discomfort.
The Nike Hypervenom boots are designed with the world's best strikers: the Brazilian soccer playerNeymar, English Wayne Rooney and Swedish Zlatan Ibrahimovic.
Nike Hypervenom Phantom
The Nike Hypervenom Phantom Men's Boot is a "top-level" boot designed specifically for professional athletes. The unique colorway designed specifically for this model makes the shoe beautiful and pleasing to the eye.
The Nike Hypervenom boots are designed for running on hard, natural grass surfaces. The upper of the shoe is made of elastic material that is breathable and highly durable. Thanks to this material, the Nike Hypervenom cleats have been stripped of excess fabric and made the shoe significantly lighter, which is essential in a sport where every gram counts.
The anatomically correct shape keeps the foot in place and reduces the risk of post-workout or competition discomfort.
The Nike Hypervenom Football Boot has a textured finish for superior tactile feel and a more natural ball feel.
We decided that a shorter lacing system, moved slightly up, would help create a larger strike area.
Moulded insole with built-in heel cup secures foot in position and reduces stud pressure.
The Nike Hypervenom Phantom Football Boot helps the athlete gain speed with a decoupled outsole and forefoot insoleparts.
The outsole is made of reliable and high-quality Pebax material, which has a nylon chassis and helps the player to achieve the desired footing.
Nike Hypervenom Phantom Premium FG Football Boots
This boot model is a variation of the Nike Hypervenom line. The shoes are made using a lightweight and durable material that has a relief surface and is breathable. The sole, like the previous boots, is made of Pebax nylon, which creates all the conditions for easy dribbling.
