Several years ago, Russian customers began to discover decorative and medical cosmetics from Korea. Having “tasted” the novelties, the women were pleasantly surprised, because Asian products were in no way inferior to well-known European and American brands, and even surpassed them in some qualities. In addition, Korean goods, even including delivery, turned out to be almost 2-3 times cheaper.
Misha cosmetics (originally Missha) has become one of the most popular brands. Today it is one of the most loved brands of personal care products among women and girls of all ages. The wide popularity that Korean cosmetics "Misha" deserved is explained not only by the low price with high quality, but also by the presence of many natural and safe active substances in each product, which provide visible results after just a few regular applications.
A little about Missha
The starting place for the sale of the first goods calledMissha has become an online marketplace. It was opened in the home of the brand in 2000. The first offline store in Korea opened its doors to the fair sex 2 years later.
Misha cosmetics also collected the first positive reviews in their homeland, after which, inspired by their success, the company's management decided to present the products on the international market. At the moment, there are more than 1,500 Missha outlets around the world: in China, Japan, Australia, Indonesia, Taiwan, Vietnam, Canada, USA, Paraguay, Kazakhstan, Kyrgyzstan, Cambodia, Turkey, Mexico, European countries and, of course, in territory of Russia.
Missha's ideology
The brand's motto is to provide consumers with quality cosmetics at affordable prices. It is in accordance with this rule that numerous laboratories develop various products for the care of appearance: from the roots of the hair to the tips of the nails.
Absolutely all Korean cosmetics "Misha" undergoes numerous tests and quality control before it is allowed for mass production and sale. In addition, specialists regularly develop and apply new technologies, the purpose of which is to preserve and enhance the beauty of every woman.
Missha product groups
Cosmetics of this brand includes hundreds of items, which for convenience can be divided into the following groups:
- Decorative cosmetics and clinser.
- Nails and manicure.
- Face and body care.
- Hair care.
- Men's line.
Makeup & Cleansers
This group is considered the richest among the entire range of Missha. Cosmetics are represented by the following items:
- BB creams (with the effect of skin rejuvenation and regeneration, transparent leveling bases, creams with a tonal effect);
- cosmetics for facial skin (powders, correctors, makeup bases, blush, make-up setting sprays, foundation);
- lip cosmetics (balms, glosses, solid and liquid lipsticks, pencils, primers, tints);
- eye cosmetics (pencils, mascara, eyeshadow bases, eyeshadow bases, liquid eyeliners, eye and brow shadows, fixatives);
- cleaners (hydrophilic oils, gels, liquids).
BB creams are considered the "face" of the Korean brand. It was at their expense that Misha cosmetics became so popular. Reviews of cosmetologists from different countries confirm the fact that products of this type perfectly smooth the skin and do not cause allergic effects. In the category you can find funds worth from 1200 to 1500 rubles.
Products intended for correcting complexion in Russian stores cost from 300 to 500 rubles. (correctors and powders) and from 900 to 2400 rubles. (blush, foundation and foundation). Most of them contain substances such as pearl powder, snail slime, collagen, various antioxidants and flower extracts.
Cosmetics"Misha" for eyes and lips is not only resistant, but also, importantly, hypoallergenic. On average, glosses cost 500-600 rubles each, lipsticks - no more than 1000 rubles. Pencils, shadows and eyeliner will cost fashionistas 600 rubles, but you can find copies and no more than 300 rubles. Mascara will cost from 700 to 900 rubles.
Hydrophilic oils are of particular note. They are mainly designed to remove BB cream, but they are also great for removing ordinary decorative cosmetics. Very little oil is required, so a 200 ml bottle worth about 1,500 rubles. enough for quite some time.
Everything for manicure
Oddly enough, this section is one of the fewest in terms of the number of products presented in it. However, there is still something to pay attention to here:
- varnish base;
- coating fixers;
- nail polish remover;
- oils for nail and cuticle care.
All lacquers and coatings presented in the Missha collections cost no more than 300 rubles. The liquid will cost 170-200 rubles. If you are looking for a special tool without acetone (and there is also one in the line), you will have to pay about 500 rubles for it.
Face and body care
This section of Missha is the second largest in the number of products presented in it after decorative cosmetics. Here you can find everything that a modern woman may need:
- face tonics (anti-aging, regenerating, moisturizing, modeling, tightening,anti-inflammatory, soothing);
- face creams and gels (with lifting effect, anti-aging, moisturizing);
- skin cleansing products (peels, masks, mineral water, soap, oils, foams, powder, milk, wipes, gels, creams, patches);
- anti-aging products (lotions, creams, serums, emulsions, day and night essences);
- hand products (creams, masks);
- foot products (peels, creams, sprays, masks, scrubs);
- body care products (gels, deodorants, creams, milks, oils, sprays, scrubs);
- Eau de Parfum.
Cosmetics "Misha" for body care is literally crammed with various useful ingredients. In the composition of the products, you can even find such exotic components as gold particles, extracts of rare Asian and African plants, gemstone powders, snake peptides, platinum particles. The price range here is quite wide: starting from 300 rubles. for a face mask and ending with complex sets of 5000-6000 rubles. Most body creams will cost no more than 500-700 rubles. Perfume costs from 2100 to 2300 rubles. for a bottle of 30 ml.
Haircare
This is another category that has received numerous customer reviews. Cosmetics "Misha" for hair is represented in Russia by the following names:
- Styling waxes;
- means for washing and treatment (sprays, masks, milk, serums, essences, balms, conditioners, shampoos).
Standarda hair care complex (shampoo, balm, mask) will cost about 2000 rubles. Healing serums can be found no more than 900 rubles. per piece.
Men's line
Due to various circumstances, it happens that men also have to monitor their appearance. Therefore, special products have been developed by Missha cosmetologists for the stronger sex:
- anti-aging serums;
- refreshing lotions and tonics;
- gels for emergency recovery and skin treatment.
However, a rich assortment for men is not something that Misha cosmetics can boast of. Reviews of cosmetologists about her, although not so numerous, are mostly positive: good hydration, protection from environmental influences and promoting the speedy healing of microtraumas. The price of pleasure is from 1000 to 1700 rubles. per item.
Continuously improving products, well-chosen ingredients, synthesis of natural ingredients and modern technologies - these are the features that can still be characterized by Korean cosmetics "Misha". Customer feedback plays a big role in this, as the brand tries to take into account all their wishes and requirements in order to provide its customers with as high-quality products as possible.
