Victoria Andriyanova is a designer known far beyond the borders of her country. Elegance, femininity, urban chic - these are the main characteristics of her collections. Andriyanova's success also lies in the fact that the cut of her clothes makes it possible to emphasize the dignity of not only young and slender women, but also those whose figure is far from ideal.
Creative path
Victoria Andriyanova wanted to become a fashion designer since childhood, therefore, after graduating from only 8 classes, she entered an art school and began to comprehend the basics of creating a stage costume. After she continues her studies at the Textile Academy and becomes the leading artist at the Fashion Center. In 1992, the fashion designer created his own brand "Victoria A", the face of which was his younger sister, Ekaterina Strizhenova. Following this, Andriyanova receives all kinds of prizes and grand prix at professional competitions, which makes her name and brand recognizable.
Since 1997, the name of Andriyanova has become synonymous with the business suit of the political elite of our country. Victoriaheads the House of Models in managing the affairs of the President of the Russian Federation and dresses not only deputies and ministers, but also postal workers, the Moscow metro, Russian Railways and other structures in his costumes.
Features of Andriyanova's style
According to the designer, her favorite model is a woman over 30, well-groomed, charming, who has achieved certain heights and knows her own worth. This woman knows exactly what she wants, and she should look accordingly - stylish, expensive, but at the same time, the image should not give the impression that she is too dressed up.
Her clients are predominantly middle-class women who are not elite, but have enough funds for good suits made of natural fabrics, perfectly cut and fitting. This is what clothes from Andriyanova can give the client.
Her clothes are concise and that's good. As Victoria Andriyanova herself says, if you remove all unnecessary from the costume, only the perfect cut and high-quality fabric will remain, and this is all that is needed for an elegant and European look.
The designer's most famous collections
The handwriting of the master can be traced in all her things, however, each collection of Andriyanova is unique and unrepeatable. So, in 1997, Victoria Andriyanova “shot” with a collection of a traveling aristocrat, which was designed to revive the ability of a woman to travel not in jeans or a tracksuit, but in an elegant outfit that does not restrict movement. The collection is based on slim and elegant silhouettes, heavy fabrics such as tweed and flowing dense viscose,which Victoria Andriyanova loves so much.
Designer presents at the beginning of the 2000s the collection "Beware of the woman!", which has become one of the most famous. The title is not a threat, but a reminder that women are fragile and require careful treatment. The collection came out in the early 2000s and was dedicated to a sister who was expecting a baby.
In 2011, the “Constructive Approach” collection comes out - elegance with high fashion elements. The collection has a lot of Victoria's favorite gray color of all shades and textures. The silhouettes are layered and intricate, yet graceful. What else distinguishes the collection is the combination of different textures in one suit - for example, dull deep tweed and light organza or shiny taffeta.
The master always says that she is interested not so much in styles as in people in them. The Census collection is a hymn to this statement. As part of the collection show, modern models and fashion models who worked in the Fashion House under the USSR came to the podium, and in the final, the audience saw a couple of fashion models who are already 80 years old.
In 2014, the fashion designer presents the Circus collection, not only in Russia, but also in the USA. It has a lot of original bright things, inspired by circus images of a girl on a balloon or a sad clown, but the beauty of them is that they all fit well into everyday wardrobe and casual style.
Where to buy Victoria Andrianova's clothes?
Clothes created by the designer can be bought in many online stores and multi-brand boutiques. There are alsoVictoria Andriyanova's own store is the brand's signature boutique on the Arbat in Moscow.
Also, Victoria has her own brand Parole, which produces more democratic, but not inferior in quality clothes. It is also sold in many stores throughout Russia and in the brand's branded online store.