Of course, the showroom has something in common with an ordinary store, but it is distinguished by a certain privacy, a club atmosphere. The buyer gets the feeling that it is he who is given special attention and the goods of the highest quality are offered, and most often in a single copy.
What does the word "showroom" mean?
"Showroom" is a word borrowed from English, and it means "demonstration salon". Most often, stores of this format are created in order to acquaint a potential buyer with new products closer.
However, the understanding of this word in Russia is slightly different from the Western interpretation. In Europe or the USA, this is a space for showing a new collection, where prior review is required in order to make an order decision and conclude a contract.
Showrooms in St. Petersburg are mostly studios selling things from little-known designers. It can be clothes, interior items, furniture, accessories, vehicles.
What can you buy there?
Showrooms of clothes in St. Petersburg are very common, with not always famous, but talented Russian designers. Often in suchestablishments sell handmade accessories. One of such interesting places is Monoroom (60 Obvodny Canal Embankment).
Showrooms in St. Petersburg are associated with a warm, cozy atmosphere, the opportunity to choose unique things to your liking in a calm, friendly atmosphere without intrusive service and unnecessary fuss. Large shopping centers are focused on the mass buyer with standard requests, while connoisseurs have to look for showrooms, sometimes hidden from strangers.
Showrooms in St. Petersburg often offer their visitors clothing from major foreign brands. For example, in Vintage Studio (Kamennoostrovsky pr., 26) you can buy designer items. This is very convenient for those who do not have the opportunity to travel abroad often, but follow the fashion trends and want to buy something exclusive.
In addition to clothes, showrooms can display household appliances, furniture, cars.
Furniture showrooms in St. Petersburg are opening more and more often. They differ from ordinary furniture stores in that the exhibition samples are presented in specially designed areas where you can imagine how the furniture will look at home.
In such a showroom as BVS Interiors in the Furniture Continent shopping center, you can pick up additional decor elements (textiles, vases, lamps, paintings) to create a full-fledged interior. The main models are shown in the showroom for preview purposes, and most of the information is contained in the catalogs. Having decided on the purchase, you can choose your preferred color, equipment, material from which the product is made.
Key Benefits
St. Petersburg showrooms offer their customers the following services:
- pre-registration;
- extraordinary atmosphere: decor in a certain style, relaxing music, pleasant aromas;
- free additional services (tea, coffee, photo session);
- individual approach to the client, assistance in choosing;
- stylist services to create a harmonious image of the client;
- exclusive item;
- purchase delivery.
Demands of buyers are growing every day. All showrooms provide the consumer with a higher level of service, provide him with the opportunity to purchase unique goods.
