Shopping in online stores today is extremely popular, sales in them are growing, and satisfied with purchases, however, as well as disappointed with them, buyers share their impressions in social networks. networks and review sites. Such an "exchange of opinions" is very common among users, and reading such "opuses" is extremely in demand among potential buyers. And how else can you evaluate the work of the resource, especially when it comes to online perfume shops. Information about the quality of the goods sold, its authenticity and delivery must be clarified first hand. This is what we will do, analyzing the work of the site "Spirits.rf", reviews of which, as expected, vary. The site is well known in certain circles - "perfumers" and just lovers of good aromas. "Walk" around the store and we.
About online store
In 2008, the owners of the retail network selling perfumes, which was in demand at that time, conducted a monitoring among buyers, which revealed a steady downward trend in the growth of sales of products in retail stores. Togetherwith this, the aspiration of consumers to make purchases in online stores was revealed. Thus, a risky decision was made to close all retail outlets and open their own online perfume store 99ml.ru instead. The name turned out to be unusual and catchy, but completely unmemorable, which made it difficult to make repeat purchases on the site and even more so caused difficulties for the prospect of long-term cooperation with regular customers. The renaming of the store to "Duhi.rf" turned out to be a hit on the target, as evidenced by the steady growth in the number of customers who do not just shop in the store, but do it regularly, and also recommend the resource to their family and friends. Reviews about the Perfume.rf store serve as a clear confirmation that the site is known, in demand and relevant.
Quality goods
The creators of the Internet site are fully aware that the trade in perfume products is a rather difficult and risky business. Not only is the buyer offered to purchase the product without the necessary preliminary test, but also its quality is called into question. The fear of becoming a victim of an unscrupulous seller and being the “happy” owner of a fake can scare away. But such experiences are not terrible for an online store, since it works exclusively with original products. He is ready to confirm its quality with the relevant documentation - certificates and declarations of conformityquality. But the most important confirmation of the authenticity of the goods are the reviews on "Perfume.rf". Its founders literally convince their potential customers to get acquainted with their impressions on various reviews, groups in social networks, blogs and forums. At the very least, they gently agitate them for this by placing active links on their site that lead the user to certain pages. It should be noted that reviews on the work of the online store and the quality of its products are not subject to any filtering, since among the huge mass of positive reviews there are a number of moderate and even negative ones. Well, it also makes sense to get acquainted with them, so that the overall picture is formed not sugary and indicative, but real. After all, it is impossible to please everyone. Employees of the Internet resource set as their main task the prospect of attracting regular customers, and not campaigning for a one-time purchase, even if it is quite voluminous. All departments of the web company are set up for customer-centric work, which can be paraphrased as “the customer is always right.”
As an example, I would like to give reviews on "Montal". "Dukhi.rf" proved to be very worthy in terms of selling mega-popular perfume products today. Among the entire mass of users who wrote reviews, less than 5% were dissatisfied with the quality of toilet waters, which is a high rating for the work of a resource in the field of cosmetics and perfumery.
Appearance of the online shop website
Reading reviews about the store "Perfume.rf", you come tothe conclusion that the interface of the site is somewhat overloaded, and there is practically no talk of starting to use the online store on an intuitive level. Users note that the web design of the resource is focused on consumers who know exactly what they would like to purchase. For those who want to "select" the site is somewhat inconvenient. Well, for regular customers it is as simple as a read book. Be that as it may, the information provided on the pages of the online store is extensive, complete and reliable, and its design is nice and concise. According to users, the inconvenience of using the resource is more than offset by the quality of the products supplied.
Product catalog
On the "Catalog" tab, I want to dwell in more detail, because this is where the potential buyer makes his choice and sends the selected products to the basket. It is represented by the following sections:
- women's perfumery;
- men's perfumery;
- sale;
- thumbnails;
- gift sets;
- gift certificates.
And if you do not enter the sections, but open the "Catalog" itself, then you can get to one more page - the "Producers' Catalog".
Judging by the reviews on "Perfume.rf", choosing goods is quite simple, for many it is a real pleasure to travel through the pages of the store, since it contains a lot of relevant informative information about each brand. There is a possibility of "quick purchase", also everyone cango to the individual product page, where the fragrance pyramid and its description, the range of perfume packaging and reviews are detailed. The "Sales" section is always a success, according to the good reviews on "Perfume.rf", users start their search for fragrances from it.
Payment and delivery of goods
You can pay for your order in several ways:
- cash to the courier upon receipt;
- by transfer or payment by receipt through a bank branch;
- with a VISA or MASTERCARD bank card;
- using virtual wallets: Yandex. Money, WEBMONEY, QIWI.
Reviews on the online perfume store "Perfume.rf" confirm that such a variety of types of payment for orders is very pleasing to customers, and each of them chooses a convenient payment method.
Delivery of products is also carried out in several ways:
- using a courier, this method involves all types of payment;
- Russian Post, the order will be carried out only after 100% prepayment.
Delivery depends on the number of perfumes purchased and the geographic location of the client. When buying goods in the amount of 5000 rubles or more, the delivery of the parcel is free of charge. In their reviews, Perfume.rf buyers note that the product always arrives in the proper form, carefully packaged and undamaged.
Promotions on the site
According to the feedback from employees of "Dukhov.rf", users actively use the opportunities presented by special offers and take part in the promotions of the online store:
- Promotion "Birthday". According to it, buyers who indicated the date of their birthday during registration can use a 10% discount on purchase. The promotion starts 10 days before the birthday, ends 10 days after it.
- Promotion "Sample as a gift". A sample of the fragrance from the "Best Selling" category is provided to a client who has placed an order on the website in the amount of 3,000 rubles or more as a gift. Offer unlimited.
- Promotion "Social networks". Registration in the official groups "VKontakte" or on Facebook allows the user to receive a permanent 3% discount on goods. The promotion is not limited in duration.
- Useful Friends affiliate program. Reviews on the online store "Perfume.rf" from St. Petersburg and other cities of Russia confirm that they use the "affiliate program" with pleasure, attracting their friends and acquaintances to purchases, and receiving 5% earned on their bonus account.
Working with wholesalers
The online store supplies perfumes to wholesalers from the Russian Federation. Feedback from wholesale buyers on "Spirits.rf" is a rather rare phenomenon. Those owners of retail outlets and perfumery departments who made an order on the company's website note that cooperation is carried out on mutually beneficial terms, a personal manager works with the client, all the wishes and comments of the wholesale buyer are acceptednote and taken into account. Judging by these reviews on Perfume.rf, the minimum purchase amount must be at least 50,000 rubles, the terms of payment and delivery of goods are negotiated personally and carried out according to an individual program.
Beware of fake
On the site "Perfume.rf" you can find interesting informative articles that allow buyers of perfumes and cosmetics on the Internet not to run into a fake. For example, "Beware of fakes!" or "How to read a barcode correctly." On the one hand, the articles are skillfully veiled advertising overtones, on the other hand, such an attitude towards the client cannot but arouse respect and gratitude. Here are a few rules that the online resource offers for those who prefer to use only original perfumes:
- sites with perfumes at one fixed price (all at 599, at 690 and the like) should be avoided, since real perfume products not only cannot cost so cheap, they also should not have a fixed price tag;
- perfume produced under a Turkish “license” or “certified” in the UAE is definitely a fake; numerous negative reviews on the "spirits of 24 rf" and similar resources are a clear confirmation of this;
- bulk perfumery cannot be produced according to 100% recipe, because it has never been purchased; well, the same type of nondescript bottles would be a real insult to the creators of perfume masterpieces.
In general, the words "version", "copy","license", "replica" should alert the buyer who wants to purchase the original perfume, and turn him away from such unfortunate sites.
The benefits of online shopping
Buying goods in online stores has its pros and cons:
- It's convenient. In a cozy home environment, sitting on the couch, you can calmly and thoroughly choose the product of interest. This is especially true for people with disabilities and young mothers with babies.
- It's economical. Very often, goods presented on Internet resources differ in value from their counterparts in stationary stores in a smaller direction.
- This is anonymous. Do not want to communicate with intrusive, and sometimes incompetent sales assistants? They are not available in the online store. But it is possible to read the reviews of other consumers on the product you are interested in.
- Freedom of choice. You won't have to look for a replacement for your item because it's out of stock at a particular store. On the contrary, by entering the name of the desired product into the search bar, you will receive a lot of offers from various online stores.
- Convenient delivery. By choosing a courier service as the delivery of goods, you will be spared from trips anywhere.
- Various payment methods. Of course, most stores accept bank card payments, but transactions with virtual wallets are common mainly on the Internet.
About fragrances
To make an online purchaseperfumery, it is necessary to understand the basic concepts of the fragrance market. So, to help the novice perfume buyer, the following information is provided.
Perfume compositions differ in the concentration of the extract soluble in them:
- perfume, parfum, extrait - the most concentrated type of perfumery products, therefore the most versatile, persistent, refined and expensive representative of it;
- eau de toilette, toilet perfume, eau de parfum, parfum de toilette, esprit de parfum - the most common form of release of fragrances today, combines a good price-quality ratio, optimal durability, ease of use and affordable price;
- toilet water, eau de toilette - this type of fragrance is the most common in our country; in this concentration, the vast majority of perfumes for men are produced, and for women there is a large variability within one line; water is ideal for daytime use and the price of the products is the most affordable.
Also found in concentrations such as cologne, perfume mist and lotion.
Summing up, we can say that on the site "Perfume.rf" you can find any perfume you are interested in in the concentration of perfumes, perfumed waters or toilet waters. All products on the site are original and certified. The site is easy to use, the goods are delivered in perfect condition in a short time. Numerous good reviews about the Perfume.rf online store literally push you to make a purchase on the site and replenish your collection of fragrances. Well, the choice is yours.
