The German industrial concern Adidas is one of the largest worldwide in the sale of sports merchandise. The corporation employs approximately 40,000 workers, and the company's cash flow exceeds $10 billion. There are no more people among the civilized people who have not heard about sportswear from Adidas or joked about its Chinese version of Abibas.
Starting from the 1950s, Adidas began to gain more and more popularity and fame around the world. This happened thanks to the successful performances of the athletes representing this company, and the competent management of the company. But since the 70s of the XX century, the company has fallen into a big crisis. It was during these years that one of the founders of the company, Adolf Dassler, died. Adidas opened its second wind in the early 90s of the last century, when underground music began to develop and popularize at a rapid pace. The American rap group Run Dmc actively advertised Adidas sneakers in their songs, which opened up new opportunities for the company to expand the circle of consumers. Since then, the shoes of the German concern have become popular among street, youthsubcultures. In fact, it was thanks to the black music movement in the United States that Adidas emerged from the financial crisis.
The most famous representatives of this company in today's market are world stars of football, basketball, tennis and other sports. So, in America, Adidas sneakers are advertised by the smiling Goliath, the Houston Rockets center Dwight Howard. Another global star representing the company in the European market is Leonardo Messi. Everyone knows one of the best strikers of our time, even people who are far from football battles and passions.
Sneakers "Adidas" are always distinguished by versatility and unusualness. Every year, the German corporation spends millions of dollars developing new types of sports shoes that will improve performance and make sports safer. At the moment, one of the company's most popular products are Adidas Porsche sneakers. They owe their appearance not only to this company, but also to the Porsche Design Group design studio. Sneakers "Adidas" and "Porsche" are ideal for running, golf, tennis and other sports. The innovative shock-absorbing insole allows you to remove unnecessary stress not only from the foot, but also from the knees during heavy aerobic or strength training. Expensive and high-quality leather, as well as the best synthetic materials, make this shoe multifunctional.
Another popular model is the Adidas ZX sneakers. This model originates in the 80s of the last century. As a rule, these shoes were used for running medium and long distances, since their design allowed them to give the foot support, flexibility, and therefore safety during training. World fame for the ZX series came at the 1988 Seoul Olympics. And despite the fact that 25 years have passed, Adidas sneakers are an integral part of the wardrobe of both professional athletes and people leading an active lifestyle.
