Purchasing jewelry brings pleasure every time. St. Petersburg jewelry chain "585", opened in 2001, is currently considered the largest in Russia. It contains more than 400 shopping centers in 130 different settlements and has rightfully occupied a leading position in the jewelry market for more than fifteen years, delighting its consumers with high-quality gold and silver products, low prices and promotional offers (they are constantly active). Based on the reviews of 585 employees and customers of the network, we will figure out what is remarkable about this company.
Activities
The first shopping centers of the jewelry network "585" were opened in St. Petersburg. At first, the company did not have a corporate name and style and traded mainly in Lombard work (in this period, thisfocus guarantees it only 8% of revenue). The variant that exists now appeared at the end of 2003, when a quality network style and decal were developed. The regional formation arose in 2006, at the same time the founders A. Smirnov, A. Feliksov and A. Petrov divided the business among themselves. But, despite the fact that today's shops are owned by different people, they have one brand. The company's activities cover all the nuances of work: logistics, sales, purchase of material, production and storage of goods. Implemented flexible management of revaluations, pricing, discounting, customer demand with support for maintaining various loy alty projects. On the basis of modern technologies, various types of company activities are automatically formed, such as division into points of sale, taking into account the expected need, pre-sales organization, optimal ordering of products.
At the moment, the network of jewelry stores "585" is considered a respected member of the Guild of Jewelers of the Russian Federation. It uses advertising methods to develop itself and attract customers. The network was divided into the St. Petersburg branch and the capital.
Star partnership
Jewellery companies attract well-known performers to participate. Grigory Leps and 585 Zolotoy jewelry stores began cooperation when the company made a bet on advertising with a popular singer and recommended a platform for the sale of his exclusive collection in the form of 550 separate stores, in whichpresented unique pince-nez, glasses, watches. The marketing company and the development of the Leps-optics brand include 110 settlements of the Russian Federation, magazines, video materials and audio clips are published for advertising, and prize draws are held.
The positive feedback from employees about "585" says that jewelry shopping centers relentlessly adhere to the main principles in their work. The company presents its own consumers with high-quality gold and silver jewelry, tested and tested, regularly expands the selection and makes sure that consumers have the opportunity to buy jewelry with the greatest benefit. For this reason, prices are always affordable, bonuses and special offers for jewelry are constantly working.
Assortment
Many people use this network to buy products for themselves and their families. According to statistics, in the list of the most desirable gifts for girls of absolutely all ages, jewelry is in the lead. For this reason, they are considered the most common, sought after and suitable for a gift for any identity. The network offers a huge selection of filigree products made of red, white and yellow gold and silver. In the sale it is possible to find jewelry with diamonds, semi-precious and precious stones and enamel, earrings, wedding rings, chains, pendants and jewelry cosmetics. Beloved lady here is always possible to choosea ring, a loved one - cufflinks or a tie clip, a son - an elegant men's watch or gold-rimmed glasses, a boss - a beautiful brooch, a mother - a personalized pendant, a daughter - colorful children's earrings. Brands are sold here - SOKOLOV, TALANT, STYLE&SEREBRO, RAZHKOVSKI and others.
You can always see the full catalog of filigree jewelry on the official websites of stores.
Prices
585 jewelry chain is positioned as a jewelry store that sells goods at a discount all year round. The pricing sector of jewelry is middle and lower. Automated pricing makes it possible to control the development of individual tariffs and margins, to re-evaluate the cost of products at retail outlets.
Important! The cost of goods in individual shopping centers may differ from the cost on the website.
Quality
The network makes sure that the quality of the jewelry that is offered meets the market conditions. To achieve this task, we work only with the best domestic manufacturers, and the number of partners is regularly increasing. Thanks to this, branded shopping centers sell products aimed at satisfying the needs of the entire population.
What is presented on the shelves in jewelry shopping centers is not actually refined gold, but a combination of metals, including only a fraction of this noble mineral. 583 mg of gold and more than 400 mg are required for 1 gram of the 583 sample productinclusions. The purified metal has a malleable and plastic texture and is used for decoration in cooking, painting, and architecture. In jewelry, the proportion of the purest precious metal is simply outstripped by the value of the sample. The more common 585th, it indicates that the alloy contains 58.5 percent of the purest gold.
In reviews of the quality of "585" there is often a judgment that in this network the precious metal is not as good as we would like. However, without exception, these myths are refuted by consumers who have already become regular customers of the network. They confidently claim that the gold and silver jewelry directly from this store meets the declared quality, which is absolutely satisfying. Each product supplied by the jewelry network has a legal origin and is supervised by the State Inspectorate for Assay Supervision of the Russian Federation. The Assay Office applies the brand only to those products that meet the declared sample. The company works only with large filigree factories of the Russian Federation, whose image is impeccable. In addition, any product is additionally examined by 585 experts in order to completely eliminate even a slight hint of a discrepancy.
Pawn shops
In pawnshops, you can count on a high professional assessment of the jewelry being pledged and obtaining a loan on favorable terms. Today, pawnshops of the 585 network are represented in absolutely all federal districtsstates. More than 200 thousand buyers use the company's offers every month. The purchase of gold in "585" is carried out under strict control. High-class appraisers work here, and video surveillance systems are responsible for security. For many years, the network has been considered a member of the State Association of Pawnshops, which makes the highest demands on the qualifications of employees, and operates on the basis of the Federal Law "On Pawnshops" (N 196 from July 19, 2007).
A loy alty project has been developed, which is specially invented for stable buyers and makes it possible to receive an increased collateral assessment and an incentive profitable rate on a loan. Any consumer of the network can be a project participant. In absolutely all pawnshops, the action "Exchange of old for new" operates. You are required to bring your own old filigree products and purchase equivalent certificates in exchange, which can be exchanged for a purchase on the same day. The consumer has the opportunity to pay for the purchase or share the purchase with a certificate. It is important to keep in mind that the document is valid only during the period of its receipt and functions only in the boutique where it was issued (considered as a deposit). In addition, when purchasing a certificate, bonuses for premium cards, coupons and other promotions do not work. It is also possible to purchase the necessary amount on the security of jewelry. A commodity manager-specialist will conduct a high-class assessment and offer a loan on extremely interesting terms. Forming a loan takes three to five minutes, after which the consumer receives the necessary amount forhands.
Prices at "585" (pawnshop) depend on numerous factors, the main ones are the property of the alloy, the condition of the product and the purest weight of gold. For example, a ring with a semi-precious stone can be valued more than a precious one if it does not have scratches or chips. They accept mainly those items that are always in demand. As a rule, the loan office evaluates the item at a value lower than it was purchased. This is reasonable, since the property was previously in use and has a certain percentage of wear and tear. The interest on the loan is calculated personally, the average amount is 0.2-0.5 percent per day.
Ongoing promotions and discounts
Comfortable forms of payment, flexible bonus systems and special promotions are constantly available to customers, including the purchase of jewelry in installments, gift certificates, a loy alty bonus system, as well as the unique right to exchange out-of-fashion gold items for new ones. In numerous shops there are a jewelry hall and a pawnshop. See the various promotions at 585 below.
585 GOLD:
- Use a bank card and the discount will increase by another twenty percent.
- Purchase products for three thousand rubles in September and get a certificate for five hundred! Exchange the certificate in October for new jewelry.
- When purchasing jewelry from the sections (silverware, exclusive diamonds, heavy chains, heavy bracelets) on the webOn the website or in the shopping centers of the 585 Zolotoy network, a certificate with discounts is sent to your e-mail.
- Prank iPhone 8, romantic getaway, apartment, gold diamond ring and silverware.
- Discounts on selected jewelry - up to seventy percent.
- Two rings for the price of one.
- Maximum bonuses for items with precious and semi-precious stones.
- Loans secured by equipment.
- Two rings for the price of one.
- "Changing the old to the new."
- Jewellery from 99 rubles
- Jewelry as a gift for any birthday boy.
- Installments from Home Credit Bank.
- Silver gifts for beloved customers and Beeline subscribers.
Customer Reviews
Many people have been familiar with this jewelry network for a long time and with joy, and someone with sadness leave their feedback on the work of the company.
First, let's pay attention to the positive aspects that buyers note in reviews of "585". Among them are:
- Low prices.
- Discount cards and cute gifts.
- Great engagement ring bonuses at 585.
- High quality products.
- Huge assortment.
- Convenient store location.
- Spacious and clean rooms.
- Conditions for discounts and promotions sent to your mobile phone.
Of course, there are also disadvantages:
- not very friendly and vigilant sellers;
- nothing at allextremely exclusive or unique;
- Jewellery cannot be exchanged or returned;
- the weight of the product is not indicated on the price tags;
- mostly chains and bracelets are empty inside;
- you need to wait seven to ten days for an online order (and in some cases even longer);
- on the official website there is no feedback and forms of responses and suggestions;
- not all products are sampled.
In general, it is possible to conclude that the network is good, however, there are still shortcomings, as, indeed, everywhere.
Employee reviews
Former employees of the jewelry shopping centers of this company confirm that the quality of products meets all standards and norms. In their reviews, 585 employees recommend purchasing "full-bodied" and not too thin products when buying. It is also important to pay attention to the sample and the name, they must be applied clearly and be readable. Sometimes the English letter S is on the sample instead of 8, but this does not affect the quality of the product. In any case, always in a jewelry boutique, a consultant will orient and tell you which product is worth paying attention to.
As for the collective ethics, according to the employees, the company is excellent, wages are paid on time and are much higher than those of competitors. Almost everyone likes work in "585", there is an opportunity for career growth. The only drawback is the selection of management. So, many complain about the ignorance of administrators and heads of shopping centers. Besides,pen alties for non-compliance with the plan and pen alties are practiced.
Addresses of 585 stores in Moscow and the region
The stores of the network are located within walking distance from the metro, public transport stops and popular shopping centers of the capital. You can easily get here both by car and by bus.
Addresses of 585 Gold stores:
- g. Moscow, Arbat street, 4/1, Arbatskaya metro station (300 m);
- Skhodnenskaya street, 37 scrap, Moscow, Skhodnenskaya metro station (19 m);
- Stroiteley street, 6, building 1, Moscow, Universitet metro station (690 m);
- Borisovskie Prudy, 26, building 2, BRAVO shopping mall, Moscow, Alma-Atinskaya metro station (860 m);
- Nosovikhinskoye highway, building 45, Reutov city, Reutov Park shopping center, 2nd floor, Novokosino metro station (1.6 km);
- MKAD, 2nd kilometer, building 2, city of Reutov, Novogireevo metro station (2.3 km);
- Highway Golovinskoye, 5, Moscow, Vodny shopping center, Vodny Stadion metro station (410 m);
- Sharapovsky passage, building 2, city of Mytishchi, SEC "Red Whale";
- Oktyabrya street, property 10, Reutov city, Equator shopping center, Novokosino metro station (880 m);
- Leningradsky prospect, 74, building 1, Moscow city, Sokol metro station (70 m);
- Bolshaya Cherkizovskaya street, building 3, building 1, Moscow, Preobrazhenskaya Ploshchad metro station (30 m);
- Narodnogo Opolcheniya street, 45, Moscow, Oktyabrskoye Pole metro station (210 m);
- Novoyasenevsky prospect, building 2, building 2, Moscow, Teply Stan metro station (60 m);
- Khoroshevskoe highway, 88, Moscow,Polezhaevskaya metro station (60 m);
- Red Mayak street, 2, building B, Moscow, Prazhskaya metro station (190 m);
- Lokomotivny proezd, 4, Moscow, Petrovsko-Razumovskaya metro station (200 m);
- Volgogradsky prospect, 119/22, Moscow, Kuzminki metro station (36 m);
- Bratislavskaya street, 12, Moscow, Bratislavskaya metro station (60 m);
- Altufevskoe highway, 88, Moscow, metro station "Altufievo" (30 m);
- Svobodny prospect, 20/58, Moscow, Novogireevo metro station (70 m).
- Orekhovy Boulevard, 14/3, Moscow, Domodedovsky shopping center, Domodedovskaya metro station (160 m);
- Zeleniy Prospekt, 83, Moscow, Novogireevo metro station (120 m);
- Kyiv highway, 23rd kilometer, building 8, building 1, Rumyantsevo metro station (1.5 km);
- Prospect Leninsky Komsomol, building 46, building A, Vidnoe village.
The opening hours of 585 depend on the location of their jewelry boutiques and are generally from 10:00 am to 10:00 pm. Points open in large shopping centers are open until 23:00 on weekends, and sometimes even until 24:00.
585 jewelry shopping centers tirelessly adhere to government regulations in their work. Many customers are satisfied with the products and service, not only the products themselves deserve positive feedback, but also polite and decent sellers. Of course, it can not do without negative reviews, people are different, and you can’t please everyone. Feedback from employees about "585" confirms that the company is responsible for its products and its quality, is ready to take into account the opinion of each client, prices are always affordable,bonuses and special offers for jewelry are constantly working.
