Nike is one of the most famous sportswear, footwear and accessories brands in the world. These things have gained immense popularity today, and especially Nike sneaker models. Designers with great inspiration work on each of them. Thus, Nike sneakers are deservedly considered one of the best sports shoes. So, let's consider this issue in more detail.
Nike sneakers inspired by Tinker Hatfield and Graham McMillan
There are, of course, a lot of options for this brand. Everyone can easily choose for themselves exactly the models of Nike sneakers that they need. Considerable success is enjoyed, for example, Air Max. Initially, their idea was realized by designer Tinker Hatfield on paper as the Air Max Zero. These sneakers featured a minimalist sole, a soft, seamless toe, and an outward heel lock. Without this sketch, by the way, the very first model of the Air Max collection would not have existed.
The Zero concept was embodied over time by a designer named Graham McMillan. He turned the sneaker into a modern version of the Air Max 1. The stylist made it his mission to stay true to Hatfield's original vision and interesting designs. However, he also wanted to use modern technologies and materials. These include a lightweight Air Max 1 Ultra Moire foam midsole, seamless Hyperfuse bonding, and breathable, durable special-knit monofilament at the toe.
The first models that brought considerable popularity
In general, it was Tinker Hatfield who, in principle, became the founder of such a famous line. The Nike Air Max 1 is the world's first running shoe with visible air in the sole. They were able to demonstrate exactly how the new cushioning technology works, which has failed to impress athletes and ordinary consumers in the ten years since its introduction to the public. However, the company did not lose hope.
As Mark Parker, president of Nike, puts it, people at Nike were constantly asking people what they thought of Air as a technology. The reviews were completely different. No one knew what to say, because they did not see how it works. The fact is that the air capsule is closed to the eyes, although it is integrated into the sneaker. The biggest breakthrough actually came when the company launched the Air Max with visible air. Over time, Hatfield switched to design from his so-called architectural tasks.
Air Max is a real sensation
NewNike sneaker models, of course, immediately attracted a lot of fans. The air capsule became visible thanks to a special “window” located in the heel area in the sneaker. As soon as these sneakers appeared on store windows, they made a huge splash. In just a year, more than a million pairs of shoes began to be sold. These shoes have earned themselves the title of industrial and sporty design classics.
In a large-scale advertising campaign, the technology itself was explained in detail. Back in 1987, a TV commercial featured the song Revolution by the then-popular quartet The Beatles. After almost 30 years, this track is still used in advertising of new models. This is a rather original and interesting trick.
Continuation of the story
New models of Nike sneakers - Air Stab. They are not completely related to Air Max. However, visible air is also used. These models are designed for runners who need strong foot support.
Here, for the first time, a technology called Footbridge Device was used. It allows you to slow down and control the speed of pronation as accurately as possible, which perfectly protects the runner's foot when running on asph alt from shock loading. It softens by about six to eight times. Plus, these shoes are great for helping you balance when you take off and land.
Footbridge is a special plate with various profiles. It is located between the middle and upper parts of the sole. Theserunning shoes are the lightest and most stable on the market today.
News
What about modern shoes? Nike's latest sneakers combine a translucent gradient outsole for maximum cushioning with a seamless upper that wraps comfortably around the foot and allows it to move freely.
In 2012, the company introduced special running shoes created using Flyknit technology, where a special combination of materials and thread weaving allows the upper to be incredibly light, seamless and close to the foot. For four years, designers, engineers and programmers have been trying to find a technology that turns an inelastic thread into a flexible material. As a result, all the zones of the location of threads of various structures were correctly located. They were able to achieve the right combination of breathability, flexibility and support in one piece.
Nike's Air Max 2015 has recently become a bestseller. The color scheme of these sneakers was adopted due to technological features. The gradient transition in their outsole means extra cushioning in the forefoot and softer foam. An inverted Swoosh brings Dynamic Flywire support to the outside of the shoe. For the first time in these sneakers, a special upper manufacturing technology (“technological mesh”), which appeared back in 2013, was fully applied. Thanks to this, the company was able to achieve a fairly dense weave for support,however, at the same time, discharged enough to ventilate the legs. The new outsole features a tubular construction and deep sipes for greater flexibility. The inside of the sneaker is lined with soft material to protect your feet from chafing. Outside, on the heel there is a small plastic element that fixes the heel well.
Legendary Company
Of course, this brand is a real legend. Many interesting cases are known about him. For example, Nike sneakers (old models) are associated with a wide variety of scandalous incidents in which famous athletes were involved. There are also rumors about some secret technologies being developed specifically for only the most famous influential people. Nevertheless, the incredibly high demand for the company's products proves that it is available to all sports fans.
The right choice
In any case, any Nike sneakers will be a great purchase for you. The names of the models are known to all fans of sports style and fashion. This choice is the right step towards success! The attention of every person who loves sports and an active lifestyle will surely attract the functionality of these shoes, their reliability and exquisite design. A wide range will definitely appeal to every connoisseur of high quality. Thanks to the chic modern production technologies of this brand, the consumer is satisfied with the maximum comfort and durability of sneakers formany years. Using the company's products, you can see for yourself.
For women
Nike women's sneaker models satisfy the needs of even the most demanding and capricious women. Of course, because the goal of every lady is to be stylish, while having an excellent athletic figure. A wide range of shoes perfectly demonstrates an individual approach to each client, taking into account all his tastes and preferences. Especially when the client is a woman.
To keep fit, ladies need a feeling of lightness of flight and special comfort in movements. This allows you to make sports doubly, or even triple, more enjoyable. Women will be able to choose sneakers for daily use, for fitness, for running, etc. without any problems. The choice is really great and rich.
For men
If a representative of the stronger sex needs good sports shoes, he needs to pay special attention to Nike as well. Sneakers (men's models) are also of the highest quality. These shoes have been valued for many years by athletes, professionals, and those who just try to keep themselves in perfect shape. If you're looking for a branded chic look, these sneakers are the way to go. Manufacturing technologies Tubular Air, Max Air, Zoom Air, Shox, etc. were developed in special laboratories that thoroughly destroyed the previous stereotypes regarding depreciation. Just a revolutionary discoverywas the use of capsules with compressed air. Of course, sports fans do not leave other aforementioned technologies without attention either.
In a word, the Nike brand offers its fans a wide range of sports shoes. Modern materials, great style, high quality - all this cannot but satisfy the needs of the company's customers. However, the positive reviews speak for themselves.
