Lipstick swatches are an important concept for beauty bloggers. No review of cosmetics can be considered complete if you do not attach a swatch to it. Then users will be able to get much more information. Let's understand the meaning of this concept.
Meaning of the word
Lipstick swatches are samples attached to the description of decorative cosmetics. They are small marks left by lipstick, mascara, shadow or foundation. This trace must be captured precisely during application, or when it is blended.
With the help of such pictures (swatches), the user can be convinced of the reality of the review and evaluate the quality of the product that he describes.
So, it becomes possible to make sure that the shade, texture and combination with the skin match the description of the blogger. In other words, the user can look at the product as if he were using it himself.
Phenomenal innovation
Lipstick swatches are considered a phenomenal opportunity for communication between a blogger and a user. They help to contact people and convey to them real information, confirmedfacts. If the blogger is not interested in advertising a color cosmetic product, then the description will be real and truthful.
This review is as informative as possible. Thanks to him, the reader has the opportunity to decide whether to buy a particular product. Providing samples minimizes the possibility of disappointment in choosing a cosmetic product.
Varieties of Swatches
More and more simple bloggers and large cosmetic companies use lipstick swatches. These samples may serve promotional or anti-advertising purposes. Therefore, along with real reviews, you can find on social networks examples of pictures that are retouched in a studio. They distort the truth about the product and are purely commercial.
Therefore, in order to get a true review, it is better to use the advice of bloggers that show the real characteristics of the products provided in the description.
Features of creating swatches
Swatch matte lipsticks, like other decorative cosmetics, can be created for different purposes. There are some rules for designing such a sample:
- Photographs of decorative cosmetics are taken using the back of the hand or the face. Sometimes the area of the face or hand where the product was applied is shown.
- When providing a sample of foundation, it is important to convey the condition of pores, wrinkles and folds, features of coverage.
- It is important for lipstick to show how it looks on the lips, howits texture is considered saturated, are the peeling of the lips noticeable, how uniform is the coating.
- Eyeshadow should be applied in two ways: first tightly, then a transparent layer. Next, the result of shading two layers is shown. This allows you to demonstrate the highest quality result.
- Nail polishes can also be designed as swatches. Then, before starting the review, the nails must be put in order and prepared. In the first picture, one coat of varnish is provided. The other picture shows two layers. For completeness of the review, you can provide a photo in which the varnish began to peel off. It is important to indicate after what time this happened.
Cosmetics sample requirements
The basic rule for swatches of all cosmetics is a demonstrative answer to all questions that users can provide. They perform the function of an objective judge, for whom it is important to find the truth. The photo should convey the characteristics of the density, texture, depth of shade of each of the decorative cosmetics.
Opinion of users
Reviews about lipstick swatches, according to users, help when choosing this lip product. Many people take such photos, it is popular among teenagers when a girl wants to announce the purchase of a new cosmetic product.
But in order to create a high-quality informative swatch, you must follow these rules so that users can appreciate the review. An objective review should indicate not only the benefits of cosmeticmeans, but also its shortcomings.
Lip swatches are often used by makeup artists to convey the texture of a product and how deep the color is. In addition to the characteristics of the product, it is necessary to take into account the features of the camera on which the plot or photo will be filmed, it is important that the light is properly aligned.
Summarize
Swatches of lipsticks are samples of cosmetics. They are presented in the form of photographs. Such photos allow users to get information about the quality of the color cosmetics.
Swatches can be created for advertising purposes. Then they are specially adjusted. The veracity of such a report is highly distorted. At the everyday level, swatches are published even by teenagers in social networks.
For the correct creation of such a review, it is necessary to study the requirements for registration. Then the work will be as informative as possible.
