It's no secret that it is at the present time that sports are gaining immense popularity. If five years ago there was no such frenzied passion for fitness, snowboarding, yoga, football or strength exercises, now every second seeks to spend his free time in the gym or on mats. And as everyone knows, demand creates supply. Therefore, it is not surprising that sports brands have increased their output dramatically.
In addition to companies offering clothing and footwear, organizations that produce in-demand equipment and equipment have been rapidly growing and developing. Absolutely all world-famous sports brands can boast of increased unprecedented popularity. These include both manufacturers of sports attributes (from socks to sports equipment), as well as television channels, clubs and teams, as well as famous athletes. Yes, it is the famous tennis players, football players, basketball players and golf players who bring unprecedented income to companies by advertising their products.
The most expensivethe "human" sports brand is golfer Tiger Woods. It is thanks to his success on the fields that this stick tamer is "worth" 38 million green bills. This takes into account only earnings from signed contracts with sponsors. The second place is occupied by the tennis player from mountainous Switzerland Roger Federer. With his hitting the yellow ball, he earns only about 10% of his total income. The rest of the amount comes to his account from a huge number of companies that use the success of a talented tennis player.
Finishing the top three people who are highly paid sports brands, Phil Mickelson. The popular golf player receives gigantic sums under contracts with various companies, which allows analysts to estimate him at 26 million US bills.
Sports brands such as Nike, Adidas, Puma and many more earn billions through collaborations with famous athletes. However, not only the famous face flashing in advertising attracts a huge number of fans to the product. First of all, a person pays attention to such characteristics as quality and comfort. It is these parameters that are fundamental when choosing a product that is offered by sports clothing and footwear brands.
The whole world is familiar with such an informational magazine as Forbes. It is this publication that is famous for its passion for counting other people's money and compiling various kinds of ratings. So at the end of 2012, this magazine published a list that included the most expensive sports brands. The leader in this "hit parade" is the world famous company Nike. The cost of the organization is estimated at almost $16 billion. It is famous for producing high-quality clothing and footwear not only for professional athletes, but also for amateurs and sports fans.
Second place on this list is ESPN. Besides the fact that this sports media empire is very popular not only in the US, but also in other countries of the world, it has also created a huge number of sports applications for mobile phones. It is this corporation that brings every fourth dollar to the treasury of American cable channels. ESPN is worth $11.5 billion.
Honorary third place in the ranking of "Most expensive sports brands" takes Adidas. This company needs no introduction. Things of this firm are forged most often. However, this does not prevent Adidas from being popular all over the world and opening sports stores even in the most remote corners of the planet. The brand value is almost 7 billion dollars (less two hundred thousand).
