Cosmetics and perfumes of Turkish manufacturers, unfortunately, could not win the recognition of consumers either in their homeland or on the world market. Take, for example, the Brand Finance Cosmetics 50 international rating for any year. This list includes France, Switzerland, Japan, USA, South Korea, but not Turkey.
As practice has shown, Turkish perfumes are presented on the shelves of local stores in small quantities. In fact, Turks are not inclined to use fragrances released in their country. On the other hand, small companies regularly make attempts to revive the production of traditional Ottoman perfumes. Just do not think that there are no worthy brands in Turkey. Some brands are successfully engaged in the release of their own fragrances, for example, the same Network or Vakko. In addition, colognes are produced in the country, which have become an integral part of the hospitality of the Turkish people.
Another part of the truth
As mentioned earlier, small-scale production is engaged in the recreation of ancient Ottoman smells. What are others doing during this time? They createanalogues and fakes of famous perfumes of world brands. True, no one considers this a falsification. They are simply called copies. The most common term is Acik Parfum, in other words - "perfume on tap".
Turkish perfume "Sheik" is the most striking example of this. No, they don't belong to the category "Achik Perfume", but these are the very fragrances, the sound of which is reminiscent of the smells of D&G, Paco Rabanne and many other compositions. We'll talk about this a little later, now let's go back in time and find out where Turkish perfumery originates from.
The Greatest of All: Ancient Traditions
The very first flavor of the Ottoman Empire was rose water, which has been prepared in the Arabian Peninsula since the 9th century. The replacement for the beautiful flower essence was cologne, which came to the country in the 16th century. There were no perfumers then, everything that was connected with aromas was done by herbalists. They added orange, bergamot, lemon and rosemary to the cologne. The resulting liquids were also used to treat digestion by soaking them in sugar cubes.
Today, many tourists understand the term "Turkish perfume" not as aromatic essences, but as cologne based on water, fragrances and ethyl alcohol. Due to the presence of the last component, the product has disinfectant properties, which is why local residents use it as an antimicrobial agent. By the way, in Turkey there is still a tradition of offering guests to wipe their hands with cologne. In this case, the procedure is carried out not only at home, but also on the bus, on holidays and even inrestaurant. The most common smell of Kolonya is lemon. On sale you can also find tobacco, lavender, orange, walnut and floral (lilies).
The oldest cologne manufacturers are Suleiman Ferid and Erthem Pertev. Suleiman's products were in great demand. Many Turks still remember the smell of "Golden Drop" and "Angel". However, the brand, which will be discussed later, played a big role in popularizing the "Turkish spirits" Kolonya.
Eyüp Sabri Tuncer
The history of the brand dates back to the formation of the Republic of Turkey, when Mustafa Kemal Ataturk became the head of state. That is why the company released the first product under the name Cumhuriyetin Kolonyasi, that is, "Republican". The founder of the brand, Eyüp Tuncer, opened a shop in Ankara where one could buy haberdashery, hats and cosmetics. He was the first person to register his own trademark and began advertising his colognes. At the entrance to the store, in addition to the catalog, everyone was given a coupon for a free cologne, which in those years was created on the basis of imported raw materials. Agree, a generous offer!
In 1961, Eyüp handed over the reins to his son. Today the brand has 3 main collections:
- Tuncer Cologne;
- Tuncer Eau de Parfum;
- Scents of Istambul.
Nishane: The first selective brand
About this brand in perfumerycommunity started talking recently. Prior to the Esxence-2015 exhibition, "Nishan" was known to few people outside of Turkey. Nishane fragrances are now available in over 25 countries, including the US.
The creators of the brand, two brothers Mert Guzel and Murat Katran, having received their education in 2012, decided to release a line of Turkish perfumes dedicated to their hometown of Istanbul.
What can I say, positioning turned out to be very successful for the Russian market: after all, the word "Turkey" is most often associated not with selective fragrances, but with All Inclusive holidays. But Istanbul is another matter: here is a completely European Cevahir, the seemingly endless Istiklal Square, the incredible beauty of the Blue Mosque. The city is very different. This quality has become fundamental to the brand concept.
Today Nishane is represented by two lines:
- Cologne Parfume - the collection consists of four fragrances united by a Mediterranean theme.
- Extrait de Parfum - consists of 16 compositions addressed to customers from all over the world.
Two favorite Nishane fragrances
Tuberoza. This composition should be presented in the image of a girl who looks much more attractive without vulgar heels and tons of makeup. She lost the drama of her image, she was combed and dressed up in a cute pink dress. And here is the true owner of "Tuberose" - a funny girl, slowly drinking a milkshake and smelling of bubble gum.
Musiqa Oud. From the first notes of youenvelops the aroma of agar wood: strict, slightly rough and very sexy. On men's skin, it shows its animal qualities, but at the same time it does not forget about the classic stamps of orientalism. You can catch hints of cocoa flavored with a drop of chestnut honey. "Music of Oud" is like a good cognac that has been aged for at least 50 years.
Turkish oil-based perfume
No matter how many articles about perfumes have been written, choosing them is still not an easy task, even though at first glance everything seems completely different. This is a very sensitive and important question. After all, to find the right bottle, you need to spend a lot of time. The chosen perfume should not only please its owner, but also evoke good associations about her with others. Persistent, but not harsh - this is one of the qualities of a good perfume that will not repel. It is these qualities that unite Turkish oil perfumes. In terms of quality, they are in no way inferior to Arabic ones, although their price is a bit more modest.
The composition often contains a component called "paradise" tree oil. A fairly rare product in Russia is known as argan oil. It differs from others in its richness and durability. As for the smell, the sound is reminiscent of a mixture of sandalwood and vetiver. Argan oil is not only a powerful aphrodisiac, but also a product that relaxes and helps relieve stress. So it can be safely called the trademark of oil perfumery in Turkey. In addition, fruit and floral fragrances are often added to the composition of perfumes.bouquets. The result is very sweet, but bright. Agree, quite an exotic combination.
The most famous brands specializing in the production of oil perfumery are:
- Qamar;
- Hassayt;
- Mukhallath Seufi;
- Lamaya;
- Ala Baali.
What customers think
Many reviews of Turkish oil-based perfumes indicate that one fragrance is revealed differently on each person. At the same time, the following qualities were noted:
- sexy;
- mysterious oriental fragrance;
- saturation;
- fortitude.
Some customers called it the perfume of true love. With the help of oil perfumes, women managed to awaken the most passionate feelings in their partner. It has also been said that the sweet notes are unobtrusive, which is not the case with many European fragrances. Of course, the customers could not ignore the design of the bottles. Often they resemble artistic masterpieces, and not the usual perfumes in glass packaging.
Top 10 replica stamps
Returning to the topic of Turkish analogues of perfumes of world brands. The main difference from the originals is that they don't have names, just a code that corresponds to the desired smell, or a name that is very similar to the original, but with a few letters replaced.
Many people think that buying such perfumes is the lot of poor people. However, practice shows that among the buyers there are representatives of the middle class and even quitewe althy people. Why are copies in high demand? Firstly, for a very modest amount, you can get something close to the original. At the same time, only a professional can recognize a fake. Secondly, the sagging exchange rate of the national currency limited the maintenance of demand for imported perfumes. So the originals have to be replaced with copies, for example, Turkish spirits "Shake".
By the way, this industry is developing so well that the following brands have successfully joined the Shaik brand:
- Sansiro;
- Bati Sezer - the most expensive copies;
- Dadya;
- Eyfel;
- David Walker;
- Bargello;
- Nobren;
- Loris;
- Mad;
- D&P.
Top 3 Shaik fragrances
W250 is an analogue of Scandal by Jean Paul Gaultier. "Shake" simply could not fail to take advantage of the success of this composition and release a provocative perfume that, from the first chords, disarms with its boldness and intriguing sound. Juicy cocktail reveals citrus notes of coolness and freshness. The sweet and thick fragrance of the "heart" is achieved thanks to the delicate petals of jasmine and gardenia, on which drops of ripe peach juice melt. Smoky patchouli blends with delicate beeswax in the base.
A lot of positive feedback about Turkish perfume Shaik was left in favor of a bottle called M21, which hides the famous composition from Paco Rabanne 1 Million. From the first notes, the cocktail energizes with citruses, smoothly turning into an elegant "heart" onbased on herbs and spices. A seductive accord is added by creamy wood and leather tones.
W28 perfume excelled with incredible durability. Tart-sweet accents, alluring with their sexuality and femininity, indicate that we have 212 VIP Rose from Carolina Herrera.
- Top notes: fruits and champagne.
- "Heart": peach blossoms.
- Base: woody accords.
Think and decide for yourself
In the end, it would be worth noting that most locals still prefer the originals. In their opinion, the copy is unable to give the fullness of sensations from the disclosure of the bouquet of compositions.
But there are many who have taken the path of fighters against multinational companies and opted for budget Turkish Shaik perfumes, not wanting to pay extra for advertising, name and other expenses of global brands.
It is thanks to such "ideological fighters" that the branch of production of perfume copies flourishes, which every year becomes popular not only among the local population, but also among tourists.
