A good manicure is an important element of the appearance of a modern well-groomed lady. Each woman has found her own way in this respect, suitable only for her. Some ladies use the services of professional masters, others purchase the necessary materials and do their own manicure. Of course, every fashionista knows Essie polishes at least by their branded packaging.
How the Essie brand was born
The well-known trademark owes its creation to a purposeful woman who founded the business with her own hands. Back in 1981, Essi Weingarten began selling 12 shades of nail polish. Also in the assortment there were 3 nail care programs. She walked around beauty salons in New York, talking about the benefits of her products.
The further history of the company's development was formed in this way:
- The special appearance of the bottle was created in 1993. Essie polishes were recognized by the original packaging form.
- In 2000, the name appeared on the bottlebrand creators. Prior to this, nail care products came in unbranded packaging.
- 2004 marked the expansion of production, the emergence of new collections of varnishes, as well as nail care products and accessories.
- 2010 - the company was bought by such a giant of the cosmetics industry as L'Oreal.
It was thanks to the square bottle and the vertical inscription with the brand name that the company's products were remembered by customers.
Why shoppers prefer Essie
Lucky companies are known for their unusual names that can pave the way to the hearts of all kinds of girls. In addition, fans of the brand are constantly admired by a large number of different shades. Many women are just curious about the named colors. How do, for example, Essie varnishes with the following names look like:
- "Shopaholic".
- Reward-wife.
- "Stylenomics".
The prestige and quality of products is evidenced by the fact that the purposeful Essie Weingarten once became the addressee of a letter from Buckingham Palace. It indicated a request to send the Queen a varnish called "Ballet Shoes". But Camilla Parker-Bowles chose the shade "W altz" for the wedding ceremony. Kate Middleton chose the shade "Allure".
Features of varnishes
The undoubted advantage is the variety of shades and their extraordinary names. The names of the funds sound so unusual andattractive to women, which is already a guarantee of good demand for Essie polishes.
Essie Nail Polish Benefits:
- Means are resistant to chipping.
- Within 7 days, the coating does not crack.
- A rich selection of shades.
The standard offer from the company is about 300 different shades. Clients claim that their eyes widen at the sight of the Essie product palette. Nail polish, which reviews are mostly positive, and the clients are some of the most famous women in the world, of course, deserves attention. Moreover, every year there are presentations of one or more collections.
At first, the brand's polishes were appreciated by professionals. Their products are still a great success. The volume of bottles for home and professional use differs from each other. Gradually, there was a demand for varnishes for home use. After all, Essie products can be found even at Madonna's.
In addition, not only for use in beauty salons, but also for creating a manicure at home, Essie lacquer is ideal. Reviews indicate that women do not always visit salons if they need to paint their nails for work or study. Therefore, a varnish that retains its original appearance for a long time after application is the best solution for many ladies.
