The history of paint L'Oreal "Preference" is preceded by several generations of talented and demanding cosmetologists of the French brand. The founder of success was Eugene Schuler, a chemist with a rather provocative surname, who in 1907 invented a gentle hair dye. The emancipated crowds of fans supported the name of the product - l'Aureale, which was later somewhat transformed, but did not lose the sympathy of consumers.
Is it worth describing the effect that paint produced at that time - it can only be compared with the growth in sales of its modern analogue, L'Oreal "Preference". Well, of course, the technology of a perfect tool for coloring hair, for which the Parisians, and behind them the whole world, began to line up, could not stand still. The paint was improved, its recipe was based on the obligatory humanity in relation to the structure of the female hair. And at the same time, the latest versions of L'Oreal "Preference" boast more intense shades than ever before in the history of the brand.
This paint is primarily for home coloring and is suppliedan intricate set that includes the sachet of colorant itself, an oxidizing agent and gloves, as well as a brush and a small tube of rinse aid, designed for 4-5 uses. Agree, a nice bonus from the developers of L'Oreal "Preference". It seems that this miracle product was seriously created for whimsical and capricious beauties who do not trust cheap one-day products, but also do not dare to afford constant trips to the salon.
In terms of its consistency, L’Oreal "Recital Preference" paint is gel-like, which greatly simplifies the time spent on its proper dilution. But the most important plus is the ability of this cosmetic product to completely paint over gray hair. Guarantees are provided by the manufacturer, and the reviews leave the most positive feedback on the forums.
Offered by L'Oreal "Preference" palette consists of 45 different shades, each of which is based on a UV filter and a set of natural hair nourishing oils. High stability, guarantee of color brightness and unique shine in the hair - these are not advertising slogans, but the result obtained in practice. The color retention period is up to 6 weeks without staining, moreover, every day the paint blooms on the hair with a new range of tones.
For those who are afraid of unpleasant incidents in the form of a greenish tint, L'Oreal "Preference" from the "Blonde" series is made on the basis of lavender. In general, in this series there are subspecies for each of the scales.shades: 8 brilliant shades of blond, 8 bright red, 8 chocolate - for luxurious brown-haired women, as well as incomparable ash tones and interesting solutions for brunettes.
The innovative competitive advantage of L'Oreal paint is the fact that it is a conditioner at the same time. Using the product once, you will notice how obedient and grateful the hair becomes. Without overdrying or exhausting, and most importantly, without burning through the fragile structure of each hair, it is easy to color at home. Well, savings play a decisive role: 300 rubles on average for such a miracle cure is not a robbery, but a completely acceptable offer.
