A logo is essentially a visual representation of a company. Think of the golden arches of Macdonald’s or the swoosh of Nike – these impressive logos of famous brands have embodied two of the largest empires under their banners. However, many companies still skimp on developing this key part of building the corporate ethos. A good memorable logo significantly increases customer growth and loy alty, forms the right impression with business partners, and creates a corporate identity.
There are 3 types of logos:
- Repetitive infinity elements. For example, the fundamental power of the IBM, Microsoft, and Sony logos comes from the intersecting elements that make the company symbols distinctive.
- There are logos that literally illustrate what a company produces or provides, for example, painting houses often use an illustration of a brush orcolors.
- Using abstract graphic symbols. An example is Nike. Over time, the image of the brand name has become for consumers a reminder of the company in any situation.
Let's take a look at the most popular logos of famous clothing and footwear brands.
Nike
The famous company's logo is represented by the popular signature Swoosh, which identifies the wing of the Greek goddess Victoria (the Greek name Victoria means "victory"). The logo project was launched in 1971 by Caroline Davidson, a graphic designer and student at the University of Oregon. This project was suggested to Caroline by Philip Knight, one of the founders of the company. Knight didn't particularly like Caroline's suggestion, but he was confident that the logo would work for him in the future. And, as we see, he was not mistaken in the calculations. Later, as the Nike brand rose to international heights, Phillip gifted Davidson a Swoosh diamond ring as a token of his gratitude and a huge amount of sportswear and shoes from the company's warehouse.
Adidas
The Adidas brand was created by Adolf Dassler after the collapse of his father's company, which was called Gebrüder Dassler Schuhfabrik. Initially, the name of the company sounded like Addas - an abbreviation of the initial letters of the name of the founder of the company. However, a few months later, Addas was changed to Adidas (the founder was called Adi among friends).
The signature three stripes featured on the logo were purchased from the Finnish sports company Karhu in1950, and today it is the style of the company, which is included in the most popular logos of famous brands. By the way, the stripes symbolized the popularity of the company on three continents.
Puma
Rudolf Dassler, brother of Adolf Dassler, in turn, founded the Puma brand. The first version of the company's logo differs from the one we know now - the original name of the company sounded like "Ruda" (from the name of the founder of Rudolf, Rudoo). According to one version, the first version of the logo was designed by Rudolf himself, and in the 60s of the 20th century. the symbol has acquired the familiar shape of Puma.
Gucci
Gucci is the brainchild of Guccio Gucci, who laid the foundations of the now famous brand in 1921 in Florence. One of his six children and became the designer of the famous logo in 1933. Today, the Gucci symbol is chicly included in the logos of famous clothing and footwear brands, as it occupies one of the first places in terms of recognition.
The symbol features overlapping Gs. However, it's not just letters, it's a symbol of two stirrups, a heritage from Guccio Gucci, a brand that sold accessories for horses.
Givenchy
Givenchy is a fashion brand founded in 1952 by Hubert James Marcel Tuffin de Givenchy. Today, the company also produces perfumes, clothing and jewelry. The logos of well-known brands have been replenished with another popular symbol of the fashion house.
DesignThe logo is quite simple, but attractive and mesmerizing at the same time. It represents the four 'G', occupying the entire area. The Givenchy logo is reminiscent of ornate Celtic jewelry.
Levi Strauss & Co
Levi Strauss & Co. (LS & CO) was founded in 1853 when Levi Strauss moved from Franconia to San Francisco to promote the West Coast branch of his brothers' haberdashery business. Already in the 1870s, the company launched mass sales of denim overalls, which were successfully dispersed among buyers.
It is worth noting that jeans in the form that is known to the modern man in the street began to be produced only after 1920. It is noteworthy that the original logo of the company appeared in 1886 and was a two horses tearing jeans into different parts. Logos of famous clothing brands, the history of their creation, as a rule, are overgrown with legends. Thus, the appearance of the LS & CO logo was preceded by a story that became an indicator of the quality of the product: the driver tied two separate cars with jeans and drove in this way to the destination station.
Reebok
The company was founded in England in 1895 by Foster and his sons thanks to the founder's desire to supply his sons' sneakers with spikes. After climbing the Olympus of global manufacturers already in 1958, the founder's grandsons, Joe and Jeff, renamed the company Reebok. The name refers us to the African continent, where "rhebok" is a typeantelope. The logos of world famous brands Reebok and Adidas now belong to a single fashion house - Reebok has been a subsidiary of Adidas since 2005.
Louis Vuitton
Louis Vuitton fashion house was opened in 1854, after which the whole world learned about the highest quality and chic products. The company's logo features the brand's initials and is inspired by Japanese floral motifs.
Hello Kitty
The character itself was invented and brought to the public in 1974 by Shintaro Tsuji, the owner of Sanrio. As a trade logo for the company, the image of Cute Kitty was registered in 1976.
Initially there were two names to choose between: Hello Kitty and Kitty White. Nevertheless, the first name turned out to be more attractive, and the character himself became the idol of millions of children and their parents around the world. The logos of well-known companies and brands of children's clothing and toys, previously separate, made a single powerful breakthrough in the business.
Converse
The history of the company, like its logo, dates back to 1908 and is called the Converse Rubber Shoe Company. In 1915, the founder of Mills Converse began making tennis shoes, but a fateful event for the company happened in 1917: basketball player Charles H. Taylor entered Mills' office with an injured leg. To facilitate the movement of the athlete, Mills developed shoes with a high upper.border, which today have already become classics of the global shoe fashion industry.
Converse is not just a brand, it's an era, for example Wilt Chamberlain scored 100 points in the NBA game in 1962 in this shoe, Michael Jordan also wore Converse when he scored the decisive goal in 1982. It was the official shoe of the NBA for a long time, worn by sports legends such as Magic Johnson, Larry Bird and Julius Irving.
Since 2012, the equally popular Nike company has become the owner of this brand.
Lacoste
One of the oldest and most respected brands, whose logo is a green alligator, is known to everyone who at least once was interested in the world of fashion. In 1933, Jean Rene Lacoste created a company that produced tennis shirts, and the name was formed from the consonance with the founder's sports pseudonym, which sounded like "crocodile skin".
The symbol of Rene Lacoste was born, as well as many other logos of famous brands. The game was worth the candle in this case. The story behind the creation of the symbol is as follows: one of Rene's friends drew a small crocodile just for fun, but soon it became the logo of the brand, which is now known to everyone.
Fendi
The company's logo is often compared to a puzzle: these thoughts are prompted by two letters F inverted relative to each other. The founder of the brand is the popular designer Karl Lagerfeld, who invented the logo for the fashion housemarried couple Edward and Adele Fendi. The recognizable symbol of the fashion house is now emblazoned on every document signed by Fendi representatives as a fashion stamp Fendi collections.
Chanel
The famous back-to-back double C logo was first seen in fashion in 1925 on a bottle of Chanel No. 5 perfume.
The logos of the most famous brands often have several stories of their creation, and this happened with the Chanel brand. One of the versions tells about Mikhail Vrubel, who in 1886 depicted horseshoes that resembled the current Chanel logo. Another version says that Vrubel did not take any part in the creation of the symbol, but simply used two crossed horseshoes as a symbol of success and luck. Yet most designers are sure that the logo represents the initials of Coco Chanel, the founder of the French fashion house.
Calvin Klein
On November 19, 1942, the Calvin Klein brand was created, the logo of which became available to the public only 30 years later. The light and memorable SK logo easily evoked associations about the brand, so it was made on the pocket of each pair of trousers. Soon, the popular symbol began to be used not only as a mark of the manufacturing company, but also as a collectible stamp.
Versace
The famous brand's symbol is symbolically linked to Greek mythology and depicts intertwined snake heads that often adorn bag logos. famousThere are quite a few brands, but the Versace logo is difficult to confuse with another company.
The logo was designed by Gianni Versachi in 1978, who was obsessed with the classics in art, so the version with Medusa Gorgon, who turned the audience to stone, became a symbol that embodied the designer's fatal attraction to the fashion world.
