Cultural and social phenomenon - Italian fashion - is the epitome of style and elegance of a beautiful country.
What is Italian fashion?
The textile sector in Italy - clothing, leather goods, footwear - is characterized by a significant volume of goods and represents a large part of the quality production, whose products are exported around the world.
Italian fashion is one of the biggest drivers of international tourism. Shopping in Italy is pleasant and fun. You can diversify your vacation by visiting an exhibition or historical monuments.
Italian clothing brands, fashion brands continue to expand their activities in the production of clothing, shoes, bags, accessories and fragrances and constantly record sales growth in markets around the world. The scope of the great Italian fashion brands in international shopping can now be appreciated all over the world.
What is the secret of the success of an Italian couturier?
Italian fashion houses have branches of transnational corporations representing real luxury in clothes, shoes, jewelry, accessories. Now the legendary well-known clothing brands of Italy, produced in the fashion houses of Prada, Versace, Cavalli, Armani, Ferre, Dolce & Gabbana, Gucci, are succeeding in the world. Todd, Valentino, Trussardi, Missoni, Biagiotti, Moschino, Rocco Barocco, Sergio Rossi, and more.
The success of Italian fashion is the result of a long history that goes hand in hand with the development of society and culture. In the early 50s, besides the sensational glamor of Italian cinema and the sensuality of great actresses, catwalk lovers were fascinated by clothes and shoes made in Italy. The enchantment has expanded like an echo over the decades, and it continues to this day.
What's under "Made in Italy"?
It's almost impossible for tourists to resist the call of fashion. Boutiques of the most popular brands and emerging designers, sportswear brands, department stores of the most famous fashion houses are often attractions in their own right. Not to be missed in the amazing creations of "Made in Italy" these lovely little shops - the whole peninsula is one sheer irresistible attraction to fashion.
It all becomes even more enjoyable, given the fact that shopping can be done in unique cities, centers whose historical and artistic value is immeasurable, and which have made Italy world famous.
During fashion week, famous brands and new clothing brands showcase their creations on the catwalks in the glittering surroundings of the divine Milan, the recognized international representative of Italian fashion designers and industrialists in the fashion zone: Via Montenapoleone, Via Manzoni, Via Sant'Andrea.
What can be seen onfashion shows?
In Rome, fashion shows take place during the annual AltaRoma Italian Cuisine Festival. In the capital, the luxury of branded goods is at hand, thanks to the boutiques scattered on the Plaza de España, the Spanish Steps and Via del Corso. Not to be outdone, Florence has long evolved into Piazza d'Excellence - fashion excellence, especially leather goods, shoes and accessories.
This is where Pitti Immagine takes place every year, the world's most important platform for menswear and accessories collections, new menswear launches, sportswear labels, special innovative, experiential womenswear projects and capsule collections. The fair-festival, created in 1972, is held in Florence twice a year. It is the only international trade fair in the world that offers a complete picture of what is possible in children's fashion.
Which Italian cities favor fashion?
In Naples, Venice, Genoa, you can see Italian designer shops, boutiques of the center of handicraft traditions. Located in Genoa, the famous Finollo is one of the most popular manufacturers of expensive ties and men's shirts not only in Italy but also in the world. For over a century, the Finollo family business has provided excellent service and quality, with an exclusivity that allows them to charge extraordinary prices.
They can also present their wonderful client roster, which includes style icons: The Duke of Windsor, Aristotle Onassis, Gianni Agnelli and Rainier III, Princes of Monaco, because no one elseknows how to iron and starch men's shirts and create unique ties. Today Agnelli's grandson - Lapo Elkann is one of Finollo's patrons of fashion.
Many street brands of clothing stores are located in the area of the chic beach resorts of Portofino, Forte dei Marmi, Positano, Capri, Taormina, Porto Cervo or in mountain resorts such as Cortina d'Ampezzo, Courmayeur, Cervinia, Madonna di Campiglio. They are known for their elegance and big names in the fashion world.
What fashion clothes do they prefer to order online?
When Google initiated a Zeitgeist analysis in 2013, the results showed what fashion fans had ever searched the web for. Everyone was in for a big surprise. Italian luxury brands and Italian clothing brands are once again dominating. They are famous and have international perspectives, despite the crisis and difficult times of the global economy.
The top ten with the absolute first place is the queen of Italian haute couture in the world, Donatella Versace. In third place is the luxury brand Diesel Black Gold, whose patron is the Italian entrepreneur Renzo Rosso. Fourth place was given to another Italian brand, singled out by haute couture regulars - Gucci. Tenth place was taken by the Milan fashion house Luca Luca.
Italy today is on the verge of an economic crisis and recession. But brands of outerwear, business suits, amazing evening dresses, shoes, accessories are successful even in such times. That's why some Italian companies are especially desirable forlarge foreign investment funds, which will conquer the fashion market in the coming years. Some brands may become victims of raiding.
What does Original Marines make?
Imap Export, better known as "Original Marines", represents the brands of children's clothing and is among the most popular manufacturers of these products. The children's sector occupies 70%. The remaining 30% - things in sports and casual styles. It all started in early 1983 with the production of plain white T-shirts, similar to the uniforms of the Marines. Within a few years, 25 million items were sold, which was a great success for the five business people from OM. They started out selling clothes in small quantities, were little known, and are now successfully operating in Italy and abroad. It wasn't until ten years after founding that the founding members entered the retail business. In 1993 they opened their first mono-brand store. Four years later they had over 100 points of sale throughout Italy. Since then, the original OM brand has grown and developed exponentially. In 2004, there were over 350 franchised stores and 50 Cartoon Village direct sales outlets: 28 in Europe and the rest in Asia, Africa and South America.
How famous is Capri?
Capri Alcott is a famous, popular casual clothing store for young people. Fast fashion products are distinguished by winning prices and the natural composition of materials. Stylish Anglo-Neapolitan brandThe Capri Group rose to prominence in 1998 when, instead of developing traditional Italian fashion, founder Nunzio Colella decided to merge his company with the British one. This made it possible to organize significant export flows and significantly increase revenue. In Spain, Germany, Lebanon, France, Israel, Guadeloupe, Syria, Georgia, Kip, India, Alcott cotton clothes are happy to buy, despite the more famous clothing brands from other countries that also offer their models.
Furla style
Everything Furla provides is haute couture. Cool leather in Italy is always associated with this brand, a company from Bologna, formed only in 1990. Among the many products, as well as belts and accessories, Furla stands out for its style and excellent quality. In 2008, the Fondazione Furla brand was created. The current president of the company is Giovanna Furlanetto. The main goal of the company was to expand opportunities for young talents in creative fields, develop their own clothing brand and help aspiring fashion designers start their own business.
What's next for Roberto Cavalli?
Attractive brand "Roberto Cavalli" in the 70's won a place among the Parisian couturiers, thanks to recognizable models, an incredible amount of precious metals that adorn his creations, and intricate fantastic tailoring. The face of the brand in those years was Brigitte Bordeaux, whose name automatically elevated Cavalli's clothes to the elite category. Over time, the fashion designer created brands of children's clothing and collections formen. Today, the Florentine company Roberto Cavalli has publicly announced that it is in the process of being sold to Russian VTB Capital. International sanctions on Russia after the Ukrainian crisis have delayed the procedure, but the operation will be completed.
Traditions and Canali
Since 1934, Canali has been at the forefront of inheriting excellence in tailoring the highest quality garments. The great success of this brand is based on a general customer orientation and high quality. Each element is designed and created specifically for 500 types of various fabrics. It is no coincidence that export channels are directed to 50 countries of the world. Established in Italy, in Triuggio, near Milan, Canali now specializes in luxury and casual menswear that demonstrates the brand's enviable consistency of craftsmanship and quality.
Young success
Fashion brand "Liu Jo" from the town of Carpi, despite its young age (founded in 1995), managed to become a style reference for both men and women. The name of the clothing brand comes from the nickname of one of the founding brothers - Jo and his girlfriend Liu. Clothes in Italian traditions are created for active, purposeful people in life and in business. The brothers use woolen, silk and other natural fabrics, love rhinestones as decorations for their creations.
What is fast fashion?
In Italy there are many brands of the so-called "fastfashion." They are gaining popularity in international markets with new womenswear brands and menswear options from Patrizia Pepe, Lu-Jo, Fornarina, Pinko and many more.
Producers and distributors of "fast fashion", according to some marketing research, are mainly fashion innovators, young, talented designers.
The presentations of the collections that bring together Italian clothing brands show the general direction of the style, adjusted for the season. That is, there is an interruption of the classical deadlines for the introduction of new models. Technically, "fast fashion" aims to adapt haute couture to a wider range of clients. It is characterized by speed, active replenishment of collections, great attention to retail.
Brands representing "fast fashion" often use advertising codes and names similar to well-known companies and fashion houses. The name plays in favor of such a brand.
Italian fashion has always been and will always represent elegance, individuality and high quality products from famous brands. It is worth noting that things will not necessarily be expensive - the products of some brands are available not only to millionaires and show business stars.
