To look impressive, stylish and at the same time not be vulgar and vulgar is the dream of every woman. And in this case, ladies prefer to choose their own "assistants". Someone focuses on expensive brands, someone basically buys cheaper cosmetics. However, for every woman, the key point is the quality of products. Therefore, many of the fair sex easily trust cosmetics from Sweden.
Why is Swedish cosmetics so popular? How did this ordinary-looking country so captivate fashionistas around the world? The answer is very simple, because Sweden was ahead of competitors from other countries, successfully combining the power of natural ingredients and new technologies.
Most popular Swedish cosmetics brands
And although today Swedish cosmetics are widely available and its sales are realized by more and more young promising companies, these manufacturers remain the main ones:
- Oriflame;
- Face Stockholm;
- Make Up Store;
- IsaDora;
- Maréna Beauté.
"Oriflame" - Swedish professional cosmetics
Oriflame Cosmetics SA was founded in 1967 in Sweden by brothers Jonas and Robert af Jochnick, a direct selling cosmetics company. These cosmetics provide natural Swedish personal care in more than 60 countries. Swedish cosmetics, due to its availability and high quality, has positively established itself not only among ladies of various social status, but also among professional makeup artists of various levels. In addition, the Swedish cosmetics brand "Oriflame" is supported by many celebrities. In addition, the company produces body care products, jewelry and dietary supplements.
We should also note the Wellness line selling he althy food. It includes smoothies, soups and other diets for weight loss, vitamins and minerals to keep the body in a state of youth and he alth. After all, Swedish cosmetics, combined with proper nutrition, works wonders and allows women to look stunning at any age.
The largest cosmetics company
Swedish cosmetics Oriflame is sold worldwide through 3.6 million independent consultants. Respect for people and nature is at the core of the company's business principles and is reflected in its social and environmental policies. Oriflame supports numerous charitable organizations and is a co-founder of the World Foundationchildhood.
FACE Stockholm – beauty is close by
Created by Gun Nowak in the 1980s, FACE Stockholm is available in over 100 countries and is used by celebrities such as Jennifer Aniston, Gwyneth P altrow, Owen Wilson, Sarah Jessica Parker, Madonna and Britney Spears. For those who love soft and discreet makeup, this is the best Swedish cosmetics for this purpose. After all, delicate pastel colors look natural and at ease, giving the impression that the lady does not use any cosmetics at all. At the same time, the products of this manufacturer successfully mask and fight various skin defects.
FACE Stockholm began to take off when legendary boutique owner Jan Novak couldn't find the neon makeup colors she needed to satisfy her 80s trend fantasies. So she did it herself, launching FACE in 1982. Since then, her company has become a huge success, continuing to produce high-quality cosmetics that are vibrant and spontaneous.
FACE Stockholm lets you recreate the flawless, professional make-up that celebrity ladies shine on the red carpet at all kinds of important events. FACE Stockholm combines Swedish trends with an innovative color correction system, balancing and perfecting natural, simple and pure products. With an impressive and incomparable range of different colors to suit any woman,FACE Stockholm cosmetics are hypoallergenic and never tested on animals. Many consumers of the brand's products love FACE Stockholm Lipstick Gazpacho for its luscious lip color that improves the natural shine of the skin, for waterproof mascara and, of course, for a series of anti-aging creams that save aging skin.
Other Famous Swedish Cosmetics Brands
With sleek, minimalist packaging and a huge array of highly pigmented colors, the Make Up Store caters to absolutely every makeup need. Nevertheless, these are solid products, ideal for everyday care of any skin type.
Make Up Store is perfect for women with different looks. Blondes and brunettes, white-skinned and swarthy ladies will find cosmetics that perfectly emphasize their dignity in the products of this brand.
Another brand with a huge range of products and colors, IsaDora, similar to Maybelline or Revlon, offers products with a similar range and quality. It provides cosmetic products at affordable prices for middle-income consumers. However, the brand is also very popular among we althier ladies.
Maréna Beauté, developed by Senegalese-Swedish make-up artist Diary Marena, is a small selection of products for those with darker skin tones. It is very important that these colors are available, because many swarthy and dark-skinned women cannot find decent makeup products. Matte black packaging with a glossy logo is the "face" of this brand. Cosmetics are popular with different walks of life.
Swiss cosmetics "stepping on their heels"
It is worth mentioning products from Switzerland. After all, manufacturers from this country have adopted all the experience of popular Scandinavian brands. But Swedish cosmetics is still leading the world beauty scene. Toitbel, however, being a well-known Swiss company, threatens to "overthrow from Olympus" such a titan of the cosmetics business as Oriflame. The thing is that the "chip" of the manufacturer is the use of mountain water extracted in the Alps as one of the main components. This stimulates skin cells and allows not only to nourish it in an optimal way, but also to maintain the youth and beauty of beautiful ladies.
Main US competitor
Speaking about whose Swedish face cosmetics is better, many of the fair sex mention such a titan of the world industry as Avon. This manufacturer not only supports women's beauty, but also opposes domestic violence, protecting, in addition, the financial independence of women.
The company supports 6 million representatives in more than 100 countries. It has stood for beauty, innovation, optimism for over 125 years and is the world's leading cosmetics company with nearly $11 billion in annual revenue. Avon is one of the largest direct sellers in the world with over 6 million active independent representatives. The company's products are available in over 100 countries.
