The brand with a pattern of a crocodile with its mouth open to attack in 2012 celebrated its 80th birthday. How it will develop further and what new areas for the production of goods it will conquer is known only to the employees of the company, but one thing can be said with complete certainty: after 8 decades of a long journey, the Lacoste brand burns with a bright star in the sky of the Fashion world and is not going to leave it. Today, the brand is working on the development of 4 areas: clothing, sports equipment, accessories and a perfume line. Before starting the review of the Lacoste Essential fragrance, let's dive into the history of the brand.
The crocodile that conquered the world
20s of the last century became a key moment for the brand. JeanRene Lacoste, being a famous tennis player, entered the court not in an uncomfortable shirt that had to be tucked in, but in a shirt with short sleeves and a collar. Everyone immediately appreciated the convenience of the new model, and soon they began to copy it, and Lacoste, thanks to his sports "dead grip" during the game, received a second name - "crocodile".
Brand and logo - history of origin
After learning about the popularity of the polo shirt and signing an agreement with a knitting factory, Jean Rene founds the company La Societe Chemise Lacoste. Thus began the production of the first product. The brand logo appeared as a joke. For fun, tennis player friend Robert gives Rene a drawing of an alligator with its tail raised and its mouth savagely open. Flattered by such a present, Lacoste makes the gift the emblem of the brand.
From that moment on, the green alligator flaunts not inside, but exclusively on the front side of the goods produced by the brand.
Main lines
The post of president of the company in 1963 is occupied by the eldest son Rene - Bernard, thanks to which a new era in development began. The brand begins to work on new directions, then gains popularity not only in Europe, but also in the United States. Consistent success came in the 70s, when the brand already had several lines:
- casual sportswear for men and women;
- accessories for teenagers and children;
- shoes for ladies and gentlemen.
The first men's perfume was released in the 80s, when the company was at the peak of its popularity.
2010 marked the start of two new lines: nautical-themed jewelry and handbags.
Anniversary 2012 gives all sports fans a line of bikes, skis, soccer balls, helmets and surfer boards.
Company today
TodayMaus Freres Corporation is the owner of Lacoste. Although the focus is on the youth lifestyle, the company is also considered the best, and the crocodile has gained worldwide popularity.
Lacoste is not about clothes, it's about lifestyle.
Eau de toilette Lacoste Essential: description and cost
This perfume filled store shelves in 2005. Lacoste Essential is a bright and original combination of fruits, woods and spices. The scent is intriguing and energizing. A man who has given preference to this perfume is always in search of a new one - this adds energy to him to reach new heights.
Lacoste Essential successfully combines notes of romance from patchouli and rose, a barely caught sea breeze contributes to relaxation and freshness, and citrus fruits give sparkling notes to Eau de Toilette. According to the creators, the perfume is addressed to those representatives of the stronger sex who, despite their age, are full of energy and young at heart. The peculiarity of Lacoste Essential lies in an intriguing and bewitching fragrance that inspires confidence. But the main highlight is not this. When creating toilet water, modern technology was used, which gave the perfume durability that lasts for 24 hours or more.
The allure of Lacoste Essential is given by the classic duo of sandalwood and patchouli, and the captivating charm and dynamism of the scent is achieved through a sweet scent. The final word - for tomato leaves, which add a special piquancy to the perfume.
Lacoste Men's Perfume keeps one secret: if you need to make the smell brighter and stronger, just rub your finger on the area where the fragrance was applied. After a while, you will feel that the eau de toilette has sparkled with new chords and bright colors. In such a cunning, but simple way, you can resurrect the initial notes of Lacoste Essential eau de toilette at any time. The price for this brightest example of the interweaving of timeless classics and modern style will appeal to men who are prone to romance and who look at life with an optimistic outlook. The cost of 125 ml starts from 2800 rubles. Depending on the region, the price may be lower or higher.
The bitter trail of black pepper that gives the aroma competes for the palm with temperamental sandalwood, and only a successful man who owns toilet water will know who will come out the winner.
Customer opinions
According to manufacturers, the fragrance can inspire confidence. And what do people think about the miracle abilities of Lacoste Essential? Reviews of the male part of the population were divided. Some have noticed that, despite their durability, fresh notes are not as pronounced as in other similar fragrances, others argue that the smell is not only long-lasting, but refreshing and unobtrusive. Summing up all the reviews, we can say that Lacoste Essential eau de toilette has earned high praise from buyers.
After the review was done and the scores of the stronggender, I got the impression that the perfume "Lacoste Essential" is able to provoke even the most ordinary man to conquer new heights.
One look at the stylish bottle of emerald liquid and engraved with the famous crocodile will create new dreams that you want to turn into reality!
