A girl from a poor family, gifted and ambitious, Gabrielle (Coco) Chanel became the first fashion designer and fragrance designer to mix several "melodies" in one bottle. Before her masterpieces, including Chanel Allure, most perfumes were monochrome, or, as they are now called, niche.
To this day, Chanel perfumes are considered the world's best-selling perfumes. And if the "fifth number" will soon celebrate the centenary of the invention, then his brother - or rather, a series of Chanel Allure brothers - originates in 1996. These are very popular fragrances.
The history of the creation of Chanel Allure
Then one of the most sought-after perfumers on the planet and the personal "nose" of the Fashion House of Chanel was Jacques Polg. With his light hand, or maybe his sense of smell, women's Allure saw the light, and on a par with them - more than half of all fragrances ever created by Chanel. Then the perfume bottle was designed by another genius of the fashion world - the creative director of the House of Chanel, Jacques Hello. Pale pink, almost candy shade has become the hallmark of the best-selling eau de toilette. This is where the term "glamour" comes from.
What is the secret of this line's popularity, including the spike in orders for the men's version? Chanel Allure Home Sport - these four words already sound like a spell. Perhaps the success lies in the rebranding and rebirth of fragrances in 2000 and 2008 respectively. Or maybe a classic defies time.
Filling Chanel Allure men's and women's fragrances
Speaking of the source for beautiful ladies, we invariably define it as a floral-oriental. In addition, Chanel Allure has its own secret, which is in the cut - this diamond has as many as 6 facets of sound, so it's so hard to figure out which note is the center one.
Sometimes, customers describe the variability of the properties of the fragrance: they say that today it sounds like this, but the next morning it sounds completely different. What is the basis of the music that excites desire - ripe passion fruit, tender honeysuckle, intoxicating magnolia? Or maybe vanilla, so bewitching the mind, combined with juicy tangerine, under the light spell of white lily? It remains to add that the soul of the fragrance is a refreshing, almost masculine vetiver, lemon and jasmine.
What happened to Chanel Allure in 2000? New raisins were added to his cocktail in the form of passionflower, peony and May rose. So, the fragrance has become much more romantic and feminine. Well, in order to attract the attention of the strong half of humanity, the “sports” model of perfume saw the light of day.
Has Chanel Allure Sport managed to find its niche? Most likely, yes2008's number one pick, the appreciation of many Hollywood sex symbols, and a constantly renewing high-value company are good numbers. And a velvety woody symphony of cedar, neroli, with the addition of pepper and polished with orange and … sea wave helps to achieve them. That's why the second half, acquiring this fragrance for their machos, associate the face of the brand with a muscular and freedom-loving surfer, in the role of model Andres Velencioso.
Summing up, it should be noted that this perfume is unlikely to go out of fashion soon: such a well-thought-out bouquet, floral or woody, but, nevertheless, with a delicate spice and the addition of citrus fruits, is a trump card for many generations. That special occasion when a fragrance suits everyone and it is almost impossible to go wrong with such a gift.
