"Gloria Jeans" is one of the leaders in the production of clothing in the domestic market, offering relatively inexpensive and fairly good quality wardrobe items. The geography of the company's sales inspires confidence in it - Ukraine, Belarus, regions of the Russian Federation. Residents of the capital who want to dress from Gloria Jeans can find store addresses in Moscow on the company's main website.
The main buyer of things is the youth (teenagers and students), representing the middle class. But the company's policy also embraced a more mature generation, as well as children. And for this category of citizens, new collections are regularly released. At the same time, both residents of Russia, where the central office of the corporation is located, and those living in other CIS countries can buy some of them.
Company History
Gloria Jeans was founded by businessman Vladimir Melnikov in 1988. She became the first company to start producing jeans in the USSR. Since that time, the manufacturer has opened more than 630 stores, 48 factories, 7 logistics centers and 9 representative offices in different cities. There are outlets of Gloria Jeans in Russia as well. Addresses of stores in Moscow (central): st. Red Mayak, 2 and Highway Enthusiasts, 12.
The central office of the company is located in the city of Rostov-on-Don, from where the production centers are managed. Most of the shops are located in Russia, the rest - in Ukraine, China, Vietnam, Bangladesh, India, Hong Kong. In the state of the company for 2015 there are more than 20 thousand employees. Net profit at the beginning of 2014 amounted to about 3 billion rubles.
Clothing production
The corporation includes about 100 factories, most of which are located in the cities of the Rostov region:
- Kamensk-Shakhtinsky;
- Zverevo;
- Mine;
- Novoshakhtinsk;
- Millerovo;
- Gukovo;
- Salsk;
- Belaya Kalitva;
- Damn;
- Ust-Donetsk.
Also in 2012, production workshops were opened in the Volgograd region and in the Kabardino-Balkarian Republic. There is also one Gloria Jeans office there. Store addresses in Moscow and other non-Russian cities show that this company is alreadybecame international. So, her boutiques are located in Ukraine in such settlements as Chervonopartizansk, Krasny Luch, Starobelsk, Rubizhnoye, Belovodsk, Belokurakino and Lugansk. The company's stores operate in other large Ukrainian cities. You can find them in Kharkov, Lugansk, Kyiv, Dnepropetrovsk.
Shop chain
Gloria Jeans opened the most sales outlets in Moscow and the Moscow region - Podolsk, Reutov, Elektrostal, Dmitrov, Khimki, Mytishchi, Sergiev Posad, Lobnya, Korolev, Zelenograd, Balashikha. There is one store each in Orekhovo-Zuevo, Lyubertsy, Ramenskoye, Stupino, Shatura, Odintsovo, Krasnogorsk and Ivanteevka. Boutiques are open every day from 9:00-21:00 or from 10:00-22:00.
In the capital, they are located in such shopping centers as "Key", "Viva", "Vegas". Addresses of shops in Moscow and in other districts of the city are registered with the Gloria Jeans company. You can find them in the shopping centers "Real", "Capitol", "Rio-Reutov", "Okhotny Ryad", "Sokolniki", "Prince Plaza", "Spectrum", "Crossroads", "Pike" and "Sunny Paradise". All these points are located near metro stations, from where you can easily get to the desired area of Moscow. Another 36 branded stores operate in Ukraine. In total, there are 365 of them in 2014.
Assortment
"Gloria Jeans" produces and sells children's (from 0 to 15 years old), teenage (15-18 years old) and youth clothes (18-25 years old). The range of products is also represented by wardrobe items for the older generation. ATbrand boutiques you can find jeans, T-shirts, T-shirts, boleros, jackets, jackets, trousers, shorts, skirts, dresses and tunics. The manufacturer offers a fairly wide selection of outerwear. These are coats, and winter jackets, and hats, and down jackets.
Constant updating of collections, taking into account changing fashion trends and maintaining quality at the right height, turn Gloria Jeans, whose store addresses in Moscow and the Moscow Region can be seen throughout the map of the region, into a successful trademark. By the way, having bought something in the manufacturer’s stores, you don’t have to worry that there will be a dozen more people dressed like you on the street. For this, designers specially hired abroad are involved in the creation of clothes, who offer new ideas. Their embodiment will appeal to both fans of the classics and lovers of something more practical.
Accessories
The modern workshops of the company produce not only clothes for girls and boys, but also shoes (summer, autumn, spring and winter), underwear, swimwear, and various accessories. Among the last product category:
- jewellery - earrings, rings, hairpins, garters, chains, bracelets;
- bags (sports, clutches, classic, hiking);
- scarves and cravats;
- sunglasses;
- caps;
- hats;
- caps;
- bandages;
- belts;
- gloves.
Price
To make clothes as accessible as possible for a potential buyer fromdifferent districts of the capital, "Gloria Jeans" chose the addresses of stores in Moscow (the metro is very close) in various parts of the city. As a rule, two or three times a year, boutiques organize sales where you can buy stylish and high-quality items at discounted prices. Regular customers are given discount cards that allow you to get a discount on all goods from 10% to 25%. Also, any visitor who decides to buy something from the presented assortment can take part in the loy alty program. Everyone who does this also expects very good discounts. The average price for wardrobe items without them is $15.
Comfortable, fashionable, beautiful and good quality items at affordable prices - this is the product offered by one of the leaders of the domestic market in the field of clothing production. Apparently, giving up positions, stopping opening new outlets and stopping the increase in production is not in the plans of Gloria Jeans. Store addresses (Moscow is among them especially often) clearly testify to this.
