Most women not only look after the freshness of their makeup and the beauty of their skin, but also take care of their hair. At the same time, a huge selection of manufacturers of cosmetics just rolls over. However, Belarusian shampoos "Belita" and "Viteks" are rightfully considered the undisputed leader. And although rumors about the impeccable Belarusian quality have been circulating since the times of the USSR, many can still exchange a domestic manufacturer for a foreign one. We decided to dispel doubts and prejudices by deciding to tell more about the leader of the Belarusian beauty industry.
History of origin of the company
The creation of a powerful player in the cosmetic market of the republic began with the merger of two small companies - JV Belita LLC and Vitex CJSC. This landmark event took place in the summer of 1988. It was then, on the basis of "Belbytsnab" CJSC "Belbytkomplekt" that a new enterprise "BELITA" arose, headed by Viktor Tereshchenko.
And although the formalities of the merger were settled only a year later, this did not prevent the rapidly developing company from launching well-known Belarusian shampoos into production, and then starting to sell other cosmetics under the labelBelita.
In December 1996, one of the main investors of the company Belbytkomplekt CJSC was re-registered, as a result of which it separated and began working under its own Vitex brand.
Despite this unfortunate loss and certain disagreements within the organization, Belita and its former partner have maintained friendly relations in order to continue to keep pace along the path of the rapidly developing domestic cosmetology industry. For the same reason, both companies are still referred to by the same phrase - Belita-Vitex.
What products can be bought from companies?
Today, the permanent leaders of the Belarusian cosmetic market have several production lines that allow the manufacture of cosmetic products:
- for hair, face, hands and body care (Belarusian shampoos, creams and lotions);
- sunscreens;
- for men, women, teenagers and children;
- for pregnant and nursing mothers;
- oral care;
- for pharmacies;
- decoratives;
- for hotels;
- perfume.
Moreover, in addition to cosmetics, everyone can buy household chemicals, wet wipes, plant extracts, doy-packs and a variety of accessories. We will talk further about what Belarusian shampoos are available to the consumer and what they are.
Which hair care products are the most famous?
Probably the mostthe group of goods demanded by fashionistas is the one where hair care products are presented. It contains the following types of goods:
- anti-hair loss serums;
- balm conditioners;
- balms-conditioners;
- protein masks and serums;
- hair styling foams and gels;
- modeling mousses and pastes;
- shampoos (for example, sulfate-free shampoo (Belarusian, of course)) and others
Which shampoos are available from the company?
The range of products offered is extremely wide. According to experts from both companies, this diversity is due to the fact that there are several types of hair, which means that the direct appointment of a particular cosmetic product should be different every time.
All types of shampoos in the Belita-Vitex tandem can be divided into the following categories:
- to get rid of dandruff;
- to preserve the color of dyed hair;
- to restore shine (for dull and brittle hair);
- to restore structure and volume (medicines against hair loss);
- for all hair types;
- products with active collagens, vitamins and proteins.
And of course, the companies also have a professional line of cosmetics, which is most often used exclusively by beauty salon masters. For example, Belita shampoo from the Professional Hair Care line is suitable for all hair types. He is deepcleanses and nourishes curls with lactic acid and lemongrass extract.
With it, you can get rid of traces of varnish, foam and other styling products. According to experts, it is considered an ideal tool that is recommended to be used before the planned dyeing or curling of your hair.
Hair products with keratin and collagen
Another bestseller is the Belarusian shampoo with keratin, specially designed to care for too quickly greasy hair. It also helps to restore the structure of problematic and dry scalp. It consists of:
- salicylic acid (prevents quick greasy hair and has exfoliating properties);
- menthol (creates a fresh effect);
- allantoin (relieves inflammation and itching on the scalp);
- ZnPT (eliminates dandruff and restores normal sebum function).
For damaged, dry and prone to hair loss Belita shampoo with collagen from the FACE & HAIR Collagen + series is suitable. This remedy, according to the manufacturers, gently cleanses the head without damaging, but restoring the hair structure. All this is possible due to the presence in the composition of the active components of collagen and betaine. It is they who penetrate deep into the hair and contribute to its strengthening along the entire length.
Dandruff treatment shampoos
If you are concerned about seborrhea, then preventive Belarusian dandruff shampoo from the Healing Solutions line will help get rid of it. Giventhe product allows you to cleanse and soothe the scalp.
Thanks to birch tar, this shampoo will relieve you of irritation and unpleasant itching on the surface of the skin. In addition to the main therapeutic effect, the product has a protective function that prevents the reappearance of unattractive symptoms of seborrhea.
Shampoos for hair loss
Hair, or rather, their volume, plays an important role in the life of any woman. And if they fall out, it brings a lot of inconvenience. According to experts of cosmetic companies, Belarusian shampoos are considered the most effective in eliminating this problem (reviews about them allow you to fully evaluate a particular product) with firming properties. For example, this is exactly what "Living Silk" is, which nourishes and restores damaged curls.
"Grapefruit" (strengthening and restoring), Revivor-Perfect (against hair loss), live shampoo "Cones of beer hops", "Calendula and string" (for healing hair and scalp) and others have similar properties..
Products to accelerate hair growth
In addition to medical cosmetics, manufacturing companies can also find shampoos designed to increase the length of your curls. For example, Revivor-Perfect, a shampoo to improve hair growth, is one of these. It is known that it contains Pronalen, which accelerates metabolic processes and leads to intensive growth of your hair. And such natural components as extensin and ruskus contribute tostrengthening hair follicles. Guarana and red pepper are responsible for nutrition and hydration, while lemon and olive promote rapid cell regeneration.
Products for oily and other hair types
Owners of oily hair will also find useful products that promote gentle care and restore normal metabolic processes in the hair follicles. For example, in the Aloe Vera line there is a Daily Wellness shampoo designed to care for quickly greasy curls.
For normal to dehydrated hair with a brittle base, shampoo-conditioner is ideal. He carefully cares for he althy, but dry strands, easily fights against various kinds of pollution, without overdrying or destroying hair. For all other types, shampoo-conditioner "Nettle" is suitable. It contains alkaloids, multivitamins, organic acids and carbohydrates, as well as nettle and chestnut extracts with pronounced tannic properties. Also original is "Kifir Shampoo" with excellent restorative properties.
Belarusian shampoos: reviews
Before choosing one or another tool, you must first study the opinions of users. Today we are interested in the comments of those girls who have already managed to try Belarusian shampoos on their hair. What do they say about them?
According to some owners of lush hair, shampoos from the Aloe Vera series have proven themselves to be excellent. They perfectly cleanse and care for the hair. With their help, you can forget about dry,damaged and split ends. They are economically consumed and do not cause allergic reactions.
Others love the Shine & Nutrition Argan Oil Shampoo for all hair types. According to them, after using this product, curls, even without additional masks and lotions, acquire a he althy color and shine. They are easy to comb and slip.
Third like the calamus and golden mustache strengthening shampoos, designed for severely split and falling hair. However, according to consumers, the tool does an excellent job of restorative functions, but does not eliminate the effect of fat content.