When shopping for clothes for the whole family, many of us choose high-quality items made in Europe. Although their price is often not encouraging, they are very comfortable to wear. Or, as many mothers say, wearing such things is not to bear. It is these wardrobe items that the well-known retail chain Kiabi has. Reviews about it can be heard from parents and children of all ages. What is special about this network? Why is it attractive to buyers?
Network Summary
Kiabi, or Kiabi, is a popular retail chain created under the wing of French clothing manufacturers. The company specializes in the manufacture and sale of clothing, footwear and accessories for children and adults. She is known not only in France and other European countries, but also managed to fall in love with the inhabitants of Russia, Ukraine and the former CIS countries.
The head office of Kiabi (reviews can be found in our article) is located in the north of France in a city with an unusual name Em or Hem.
Short historical background about the network
Kiabi was founded in 1977. The founder of the future network was Patrick Mullier. Exactly one year later, this copyright holder has already managed to open his first boutique in the city of Ronk. At that time it was a small shop within 1000 m² with a small team of employees and an initial assortment.
As people learned about the company and the brand, the influence of Kiabi's knitwear empire grew. As the retail network of the organization increased. Closer to 1988, the organization had already opened more than one Kiabi store (reviews from satisfied users indicate a successful start of the network), but as many as 35. During this time, the total staff increased to 1,500 people.
After 1993, the company's representatives decide to go beyond France and open the first stores in Spain and Italy. At the moment, the network has representative offices in more than 10 countries of the world, and the number of outlets has reached 450. The company also operates in Russia. Its main office is located in Moscow, on Tsvetnoy Boulevard, 25, Building 3.
A short overview of the product range of the organization
In the Kiabi retail chain (reviews about the clothes of this TM can be heard only in a positive context), there are goods for the whole family. You can also find clothes, shoes and accessories here. You can also buy home goods here, ranging from blankets to textiles for the bathroom and toilet.
Children's clothes "Kiabi": reviews and impressions
According to many users,visiting the trading network leaves a pleasant impression. Moreover, it suits both a huge and varied assortment, and a large selection of sizes. For example, here you can find not only small sizes of various outerwear and underwear, but also rather large models from the XXXL series. For the same reason, many people like the Kiabi network. Reviews speak of a large number of fans of this brand. And this number is increasing every day.
The stores themselves, according to users, are simply conducive to shopping. They have a lot of free space and there is space for the whole family to travel. Here you can find things for all family members, including babies. For them, the stores of the network have not only clothes, shoes and toys, but also envelopes and even a ready-made bag for the maternity hospital. Which is very convenient for mothers who are in the last month of pregnancy.
A couple of words about the dimensional grid
As users say, "Kiabi" (most reviews are unanimous) are stores with a large selection of sizes. Moreover, all data about a particular product is indicated on the company label. If you still have doubts about the size, we suggest using the following simple tips:
- going to the store, take a centimeter with you (it is often used by seamstresses);
- before starting the fitting, take measurements (and you should do it in a free form and without excessive tightening of the centimeter);
- doubting between two sizes, give preference to whatmore;
- pregnant women can choose their usual size, as the company's products have been designed taking into account the changing body structure of a woman in position (all contain additional fixators with the possibility of increasing, soft elastic bands and have no annoying elements).
As for the conformity of the information indicated on the labels with the actual dimensions of the buyers, everything is within the normal range. That's what they say about TM "Kiabi" reviews. In terms of size, some users say, there are no complaints against the manufacturer. Everything fits and matches, with rare exceptions.
At the moment, the network has replenished with one more point, however, virtual. Now it has become much more convenient to buy goods. Moreover, for your convenience, the company's website has a fixed size grid that helps you figure out sizes much faster when choosing clothes and shoes for the whole family.
Kiabi's official web page
The entire list of the company's products is presented on the official Russian-language website of the online store. Here you can also choose the nearest point of sale represented by the brand of the French manufacturer. To do this, follow these steps:
- go to the official resource of the company;
- go down the page and select the "Stores" tab from the list;
- specify your city or postcode (if desired, the system can perform this procedure automatically).
This is such a wonderful TM "Kiabi". Online store (reviews about itfind below) in this case is a virtual platform through which everyone can place an order without leaving home.
What kind of feedback can you hear about the online store?
Some users prefer to shop exclusively in online stores. Therefore, they pay attention to the quality of services provided, the speed of order processing and delivery, as well as the availability of seasonal discounts and loy alty programs. If we talk about the Kiabi online store, we can distinguish the following features:
- easy site navigation;
- quick response support service (for communication, just write a letter or call 8 (800) 301-13-30);
- suggested quick and easy registration in your account.
Moreover, the assortment range of TM is regularly updated, and discount badges often appear on many products. But the most important thing that attracts many users is an acceptable and very affordable price for all types of goods.
Kiabi Loy alty Program
Appreciating each new client, the company regularly attracts users with its promotions and loy alty programs. For example, by making purchases in a chain of stores of this brand, you can earn bonuses and get a discount card. So, one purchase, regardless of its amount, corresponds to 1 accrued point, equivalent to 50 rubles. After accumulating 200 points, the clients of the organization can count onfor 15% discount.
Moreover, the company encourages birthdays and newborns. So, each family member (but subject to making a purchase in any of the brand's stores) can receive an additional 30 points on their card account. Exactly the same amount is charged to mothers of newborn babies.
In addition, before going to the hospital, new mothers are invited to take part in the company's program called "My Baby". It involves opening a card with a system for accumulating points and discounts until the age of your child.
However, in order to earn points, parents of a newborn will need to make regular purchases in the Kiabi network. At the same time, when applying, the parents of the unborn child can receive a special “Baby Book”. You can do this in any of the stores, with the exception of the virtual point of sale. To issue a book and a card, one of the parents should write an application. It is noteworthy that participation in the program and receiving related materials (cards and books) is absolutely free.
What do employees say about working in a chain store?
Most customers like to shop at Kiabi. Feedback from employees who see the whole picture from the outside confirms this. But what is it like to work in this organization? And what do salespeople and managers who have become members of such a friendly team under the Kiabi brand say?
Some employees like to work as part of the "family" of the network. They emphasize respectable relationships and a positive atmosphere in the team. Some of them don't like monotonousJob. Many talk about the lack of people and complain about the heavy workload. Others are delighted with the 20% discount for employees themselves, which even applies to discounted products. Still others are satisfied with the salary and work schedule, but are not embarrassed by the lack of career growth and social benefits.
