Today, sports shoes are no longer the exclusive prerogative of those who regularly visit gyms, treadmills and stadiums. Sneakers are worn for a walk, meeting with friends, for going to the store and outdoors. There are, of course, exclusively sports models, but there are also universal ones, such as shoes from New Balance. Sneakers of this company have long and firmly established themselves in both women's and men's wardrobes.
New Balance Brand
The factory where the first shoes that preceded the current New Balance sneakers began to be sewn was opened in 1904 in the USA by the Englishman W. Wrightley. A laboratory was also founded there, in which he developed orthopedic shoes.
One curious fact is connected with the launch of the line of New Balance sneakers themselves. Who would have thought that these very comfortable shoes owe their appearance to … an ordinary chicken! The founder of the plant somehow drew attention to the poultry walking in the garden, in particular, to how it keeps on its feet. As you know, the moststable figures are those that have three points of support. The same thing happened with the chicken - the similar structure of its legs allowed Wrightley to develop the idea and launch the New Balance brand. Sneakers to this day are made according to those standards, which, however, are being improved year by year.
During its existence, the company has changed several owners, and because of this, the label itself has even been associated with several scandals based on racist soil. However, this in no way affected the quality of the shoes produced, and already in the early 1990s. New Balance brand has been recognized as one of the leaders in the production of sports equipment.
Late 1980s and early 1990s - the time when the first products of New Balance come to Russia. Sneakers with the coveted letter N were the object of desire for almost all young people, and they could only be obtained with the help of black marketeers.
Constant adherence to tradition and attention to quality have made these shoes world famous. The special policy of the company's management in the field of production adds some kind of nationalistic and conservative charm to the brand: today, when many well-known sports firms have already firmly established themselves in China and other Asian countries, rebuilding factories there, New Balance continues to release most of its products in the US and UK. As a rule, these are all new and especially complex models.
Who wears New Balance?
Firstly, the New Balance is a sneaker recognized by many stars andforeign celebrities. Jim Carrey, Michelle Williams, Jack Black, Megan Fox, Mike Myers, Jennifer Aniston, Matt Damon have appeared in public in famous sports shoes over the years. Also among the famous fans, one cannot fail to mention Steve Jobs and Bill Clinton.
New Balance sneakers are standard equipment in US military training camps. Of course, they are also very popular among athletes.
If you take into account the informal environment, you can see that in Russia these sneakers are one of the attributes of football fans and members of the "right" groups.
New Balance Collections
For the convenience of studying the New Balance range, all sneakers can be divided into three categories:
- Women's shoes.
- Men's shoes.
- Children's shoes.
New Balance women's running shoes include the following categories: classic, running and fitness, travel, casual and special sports models. Most of the articles are made of nylon and suede, but there are also leather combined pairs. Color combinations can be chosen for every taste, but women's sneakers immediately stand out with their more compact and sleek shape.
Sneakers "New Balance" for men - a range of different models designed for running, walking, hiking, tennis, basketball, golf. The usual classic is suitable for everyday looks, walks or trips.
Children's sneakers are divided into lines forboys and girls. There are even very tiny models for kids who have barely learned to walk.
All New Balance sneakers feature a distinctive outsole that thickens towards the heel, a rounded toe with an upturned influx, and the obligatory presence of the letter N on the outside and inside.
All collections have their own number, and even New Balance winter sneakers will belong to a certain line, and not to a season. The most popular models today are №№574, 576, 991, 1500.
How can I tell the difference between an original New Balance and a fake?
There are a few general rules that can be followed to greatly reduce the risk of buying fake New Balance sneakers:
- the N-shaped logo has a distinctive metallic sheen;
- outsole with branded identification label;
- shoes purchased in the store must fully match the picture on the official website of the New Balance brand;
- the cost of the model cannot be lower than the declared price in the US online catalog of the label;
- original sneakers have even seams and labels, they should not have scuffs, cracks, dents and traces of glue;
- each pair is packaged in a high quality cardboard box with manufacturer information and care instructions.
Despite this, real New Balance summer or winter sneakers can only be purchased in branded or licensed stores. As for other purchase methods, there are no guaranteesregarding authenticity no.
How to choose New Balance sneakers?
Despite the fact that these are sports shoes, choosing them can sometimes be difficult. Depending on where this or that series is produced, sneakers can run small or large. Shoes coming from the UK are usually half or a full size smaller. More from Vietnam.
When purchasing unisex sneakers, it is worth considering that the size of this category is indicated by men's standards. Therefore, before buying, women need to carefully measure the foot if the order takes place in an online store. Also, sneakers differ in fullness - the width of the foot at its very beginning.
Pads of different lines also have their own characteristics. If the classic suits almost everyone, then narrowly focused models can simply be inconvenient precisely in an individual respect.
