The cosmetics sector has been one of the fastest growing and promising areas in Turkey over the past few years. Cosmetics and body care products are a relatively new product segment in this country, but mobile and quickly adapting to global consumer demands.
Varieties of Turkish cosmetics
The most popular products in the Turkish cosmetics market are:
- body care products, toiletries for men;
- hair removal products;
- soap bars, bath liquids and shower gels;
- make-up decorative cosmetics;
- deodorants and antiperspirants;
- perfumes, colognes;
- baby skin care products;
- products for oral hygiene (pastes and powders for brushing teeth, rinsing the mouth, etc.).
Which products are the most popular
The lion's share of the market and demand among consumers is demonstrated by the segment of shampoos. Another group of cosmetic productswith high growth potential in the Turkish market are speci alty skin protection products, which is driven by the growing interest and concern for maintaining he alth in correlation with beauty treatments.
Most women spend a lot of money buying Turkish cosmetics, body and skin care products, in particular products that slow down the skin aging process, wrinkles or treat skin diseases. Products containing retinol (Retin-A) and nutrients such as vitamin E are very popular.
Not just for women…
During the past few years, a significant increase in demand has been recorded in the segment of men's cosmetics: companies producing these products have noticed an increased interest in men's skin care products that help ensure long-term he althy look. This aspect is culturally conditioned: Turkish manufacturers perfectly take into account the specifics of the global cosmetic market, which is manifested, in particular, in carefully designed packaging of new products introduced to the market with the interests of the buyer in mind.
The main thing is the interests of the consumer
Turkish cosmetics on the world market is represented mainly by two groups of products. Specifically, these are:
- Products that slow down the aging process of the skin, protect against the harmful effects of ultraviolet rays, pollutants in the atmosphere and prevent the appearance of cellulite. Increased demand for cosmetics with sun protection (UV)observed in all age groups of consumers, this applies to both women and men who want to keep their youth as long as possible.
- Perfume products (perfume, eau de toilette, cologne) aimed at a group of young people (15-25 years old), fully consistent with American and Western European standards.
Entering the global market
Turkish cosmetics market is becoming more and more diverse, constantly improving the quality, production capacity and line of cosmetic products. In addition to large companies, local manufacturers also work. Most Turkish cosmetics organizations, Farmasi, for example, have achieved world quality standards and have ISO 9000 and ISO 14001 quality certificates.
New and competitive products are increasingly appearing on the Turkish market. These include: natural soaps, shampoos based on natural ingredients and herbs. Medicinal products, including the world-famous Turkish bay soap and olive oil soap, are mass-produced by small local businesses.
The Turkish cosmetics sector is currently mainly export oriented. Local producers have a number of their own brands in this segment, which have already won the recognition of regular Turkish consumers and admirers abroad. But some cosmetics are still rarely found abroad, for example, Turkish cosmetics Bioscha is represented mainly in localstores, in other countries it is quite rare. Most of the companies in this industry are based in Istanbul.
What products are on sale?
The Turkish cosmetics sector consists of 5 main product groups:
- Bath liquids and gels, before and after shaving lotions, creams, soaps, deodorants, antiperspirants, s alts, oils, lotions and other products for the shower, hair removal products, room air fresheners, disposable diapers, hygiene pads, wet wipes, etc. It is important that Harems Turkish cosmetics and other brands contain only natural ingredients.
- Beauty products, make-up, skin care products (face creams, body creams, moisturizing lotions and powders, skin cleansing preparations, eye and lip makeup preparations, preparations for manicure and pedicure, skin protection from the sun, tanning products and other products.
- Hair products: shampoos, conditioners, lotions, straightening and waving products and devices, liquids and sprays, dyes, varnishes and other hair products.
- Perfume and toilet water: perfumes, colognes, products, accessories and more. According to Turkish cosmetics reviews, men in Turkey prefer citrus-scented colognes.
- Dental and oral hygiene products: aerosols, liquids, toothpastes and powders, mouthwashes and refreshers, dental floss, etc.
According to surveys, Turkish bath products and men's cosmetics have the highest rates of demand among consumers. Shampoos and hair care products come in second, while make-up and women's body creams dominate in third.
