Corporate attire in the workplace is an essential element of a successful corporation. Forgetting about the strict school uniform, you can’t relax, because many employers are completely sure that the image of their company directly depends on the appearance of their employees. Therefore, employees who constantly interact with customers have to wear uniforms to distinguish themselves from customers or passengers.
Many people are upset when, when applying for a job in any office, they find out that there is a corporate dress code that is mandatory for everyone (photos of some styles are provided in the article). In fact, there is no need to rush to give up a new position. After all, any corporate clothing style in a bank or office can be decorated with various additions, thereby making it more interesting for yourself and not contrary to the rules of the company. But for a successful image, you need to familiarize yourself with the basic rules, colors and possible images.
Basic rules
Corporate style of clothing in the office must necessarily consist of elementsdistinguishing employees of a particular firm. Such details have been characteristic of the uniform since ancient times.
Corporate clothing can be developed not only by specially trained people, but also by the company's employees themselves, as is done in small businesses. Large firms prefer to entrust the selection of clothes to specialists who provide such services.
In any case, it is necessary to scrupulously approach the creation of an ideal image of employees, since every little thing can advantageously represent the company or, conversely, discredit it.
Colours & Accessories
Choosing the appropriate corporate clothing style for women is not so easy, because these clothes should not only speak of the employee's belonging to a particular company, but also emphasize feminine nature and beauty in order to attract customers with the professionalism and appearance of employees. Clothing should unobtrusively distinguish the employee from the crowd of customers, but in no case scream about it.
A woman's blouse is the base in shaping the image, so a white or light cream shade would be preferable. It will be easy to string the hallmarks of the company on it. A brooch or neckerchief should not be used by an ordinary employee, because such accessories will emphasize the head of the company more.
It is recommended to combine no more than a couple of colors, since with more of them, customers will associate the employee with the New YearChristmas tree. Also, you should not persistently remind the client about the company with an abundance of flowers and a logo on any of the accessories.
Convenience and quality
Corporate style of clothing should be not only beautiful, but also of high quality. Comfortable and truly high-quality clothes have always been classified as expensive things, so not every company can afford them. Although, if the company wants to reach a new level and attract more customers, it is still worth allocating finances for clothing for employees.
The material from which the clothes are made should not wrinkle much and allow air to pass through. In addition, the costume should consist of elements of clothing that will not be hot in summer and not cold in winter.
Employee rank
All employees of the same company should not be dressed the same, because there are ranks that should be distinguished. Of course, clothes must follow a single style, but amendments to the rank must also be present. Even one small detail will help the client to distinguish, for example, a consultant from a manager.
Corporate clothing is not just a sign of belonging to the company. It is a kind of message from the employee to the client. Style development is the most important moment, which can easily both improve the company's statistics and worsen it, so a lot of time should be devoted to this issue.
Basics of style in women's clothing
Women's corporate clothing style has certain foundations that should be relied upon when developing an image. These include:
- semi-adjacent silhouette;
- cardigan;
- blue, gray, burgundy shades;
- sheath dress;
- concise and simple jewelry;
- neat hairstyle;
- natural makeup;
- shoes with stable heels;
- skirt no higher than 5 cm from the knee;
- beige tights or stockings;
- French manicure.
Business Best
The most demanding and least welcoming of expressions of individuality dress code is Business Best. It is used in negotiations with foreign colleagues or at other very important business meetings. Also, this style is indispensable in banking, legal organizations and politics.
For women, Business Best consists of a suit in blue, beige or gray. It also includes a white blouse, strictly flesh-colored stockings or tights, black pumps, the heel of which should not be less than 3 and more than 5 centimeters. Permissible hairstyle - collected hair. Short sleeves, regardless of the season, are prohibited. The only little things that can diversify a strict style are a neckerchief (not bright colors) and small jewelry.
Business Traditional
Traditional dress code is considered more preferable today. There are much fewer restrictions in it, and there are much more opportunities for the manifestation of one's own individuality. In this case, different colors and images on clothing items are welcome, but within reason.
Women are advised to wear a pantsuit or sheath dresswith a jacket. Short sleeves and loose hair are allowed on certain occasions. And jewelry, compared to the previous version, can be a little brighter and a little larger in size.
Business Casual
The casual style is considered the most free and individual. This is a comfortable and quite elegant clothing for office workers. Women can wear skirts, turtlenecks, jackets, blouses with short sleeves, as well as knitted cardigans. As a rule, such images are chosen by employees of companies where there are absolutely no restrictions on style, but still there are employers who set casual with the style of their company.
Gazprom dress code
In conclusion, we should figure out what is the strictest corporate dress code today. Gazprom is an excellent example of how employees can look beautiful even with the maximum restrictions in clothing. In this company, everything is subject to the strictest business style, which in no case should be violated. Business style at Gazprom is based on international standards, where restraint is highly valued, as well as the highest quality of clothing.
Women's suit can be black, beige, eggplant and even olive. Available in checkered or striped pattern. The fabric must be natural (thin tweed, wool, linen).
The blouse should be made in pastel colors, with an adjacent or classic cut. In this case, there should be a minimum amount of decor. Transparent blouses, rhinestones and beads, as well as deep necklines are strictly prohibited.
Shoes should be classically shaped and with steady heels. Available colors: black, beige, dark brown.
