In April 2015, the cover of the influential Vogue magazine, famous for its unusual approach to choosing fashionable faces, was graced by a well-known blogger whose number of subscribers has long exceeded 4 million. The famous fashion columnist, who is called the "mouthpiece" of modern fashion, has long turned her favorite business into a profitable business.
Successful business project
Worth getting to know is a pretty Italian fashion blogger and shoe designer who has become a role model for fans all over the world. The famous blonde Chiara Ferragni rose to fame in 2009 when she launched her blog, The Blonde Salad. Since then, it has turned into a serious business project with more than a dozen people working on it, and the 28-year-old girl easily entered the Forbes 30 Under 30 rich people, earning about $8 million in a year.
About Chiarashe is said to have taken the mundane work of a blogger to a whole new level, and many of her fashion-loving fans believe in themselves after such a stunning success. The girl is recognized as the most influential person in the world of the fashion industry, and her portal is visited by millions of users who dream of dressing stylishly and tastefully.
Huge profits
My life has changed magically. I started with a small blog that I wrote while lying in my bedroom, and now I fly around the world, and my images become the subject of discussion in the global network,” Chiara Ferragni rejoices.
A girl who received a law degree, when asked by the press about whether she is going to continue her studies in the fashion industry, answers in the negative. “Fashion for me is more of a hobby than a job. The only thing I thought about was buying special books that tell about her story,” admits Chiara.
However, it should be noted that a cute hobby brings good dividends. In 2011, the blogger is recognized as a discovery in the world of street fashion, she is invited as an expert to the Runway project, and titled brands offer work as a model. Since 2010, Chiara Ferragni, passionate about shoes, has been designing shoes and launching stylish collections of her own brand, sold in 250 European boutiques. This business for the cute blonde is the most profitable, bringing in about $5 million a year.
Rich parents
Now it is funny for her to remember those times when she borrowed expensive handbags from her mother, andtoday, all the famous brands are queuing up to send things to an Italian woman just for the sake of mentioning them on her blog. And they do it not for free, but for a certain fee - 4 thousand euros, which significantly improve the already well-to-do existence of Chiara.
True, envious people of a successful project gossip that without rich relatives, the girl would not have promoted her blog. Positive Chiara Ferragni does not react in any way to the negativity addressed to her, but constantly thanks her beloved parents for the opportunities open to her.
Opponents of the famous blogger
The charming blonde has a lot of opponents, who believe that, as such, the girl has no style, and she borrows a lot from other fashion bloggers. A distinctive feature of her “bows” is expensive branded items that do not differ in particular individuality. Many do not see her as a "style icon" and do not consider her taste special.
Yes, she is expensive and beautifully dressed, but the blogger is very casual about the compatibility of things. There is an opinion that Chiara Ferragni, whose biography is not as well known as her popular website, dresses like an ordinary girl striving for European gloss.
Contribution to the development of fashion
However, with all the accusations of the energetic Italian in the absence of a sense of style, one cannot fail to mention the numerous awards that the blogger was awarded, and most importantly, the recognition of her contribution to the development of fashion trends.
It is worth noting the role of a businesswoman's boyfriend - her director andpart-time photographer. He knows perfectly well all the virtues of his beloved girl and perfectly plays with the high growth of Chiara Ferragni and her fragility in the pictures. Unfortunately, it has recently become known that the couple, who lived together for several years, broke up.
Successful Model
The girl, who often works as a model, is adored by fans, envying her perfect proportions. Fragile Chiara Ferragni, whose height (177 cm, 55 kg) allows you to look elegant in any outfit, will now advertise the Pantene brand, showing not only an amazing figure, but also luxurious hair. She admits that she changes her hair several times a day, using various styling products. The girl believes that well-groomed hair is part of the style, so you should not forget about caring for them.
Whatever envious fashion bloggers say, not everyone can turn their hobby into such a profitable enterprise. The public recognition of Chiara and the desire to work with all popular brands with her say much more than individual unflattering statements about her, which, by the way, due to her workload, she does not pay attention.