Recently, most women are wondering: "Where to buy high-quality cosmetics and what brand should it be?". Today, consumers are provided with a fairly wide selection of cosmetic products, both in online stores and conventional ones. An assistant in choosing can be information about a particular company, in particular recommendations and customer reviews.
This article will focus on mascara from a very famous company that has proven itself in the international market. To be more precise, it will be about the Helena Rubinstein mascara, reviews of which will also be provided.
History of the establishment of the company
The creation of a series of cosmetics belongs to one of the richest women of the twentieth century, the founder of the corporation of the same name - Elena Rubinstein. She herself is from Poland. Success and fame did not come to this woman immediately. She had no money at the beginning of her career, and her knowledge of the English language left much to be desired. But stubbornthe desire to succeed helped the future millionaire in her endeavors.
Perfect skin, complexion and stylish outfits of Elena Rubinstein began to be noticed by young girls, and the creams she advertised were quickly sold. The girl made the appropriate conclusions and realized that she was on the right track. The woman did not stop at creating creams, gradually her business gained more and more momentum.
First successes
Mass sale of cosmetics "Helena Rubinstein" brought her creator great fame. The networks of its stores and salons spread across the country at an unprecedented rate. The girl was recognized on the streets and took autographs. Not surprisingly, her life motto was: "Nothing contributes to beauty like work." Some may not believe it, but it was perseverance, hard work, striving for perfection that made the girl the Empress of Beauty. For many, she remains an idol to this day.
Childhood Facts
Elena Rubinshtein grew up as an obedient girl, but her character was firm and tough, which later only had a positive effect on her fate. Parents also played an important role in Elena's life and in choosing her profession. Dad taught his daughter the basics of business, talked about its features and structure, mom helped the girl take care of herself, keep her face and body skin clean, making it clear that for every woman this is one of the main rules of life.
The family lived economically, and the girl was aware of this. She took toI took note of all the advice and moralizing of my parents, and some time later, while still a young girl, she left her native land and went to Australia. She had nowhere to wait for financial support, she had to rely only on herself. Of course, the work that she had to do was not at all what she needed. She worked in a pharmacy, made her first (unsuccessful) attempts to sell her own creams, tried, no matter what, to do any craft, besides, she needed money.
One of the best brands
Helena Rubinstein is currently one of the most prestigious brands in the world. It is sold all over the world, and fashionistas often pre-order new batches of goods. One of the brand's most popular products today can safely be called Helena Rubinstein's Lash queen mascara.
Thanks to her, the female look has never been so seductive and beautiful. The brush not only lengthens the lashes, but separates and curls them without gluing and adding volume.
Customer reviews
Reviews of the Helena Rubinstein mascara are only positive. Jojoba oil, which is included in the composition, strengthens the cilia and makes them more elastic, and the color is rich and durable.
Women are delighted with this product, Helena Rubinstein mascara emphasizes the eyes and makes the look irresistible, bewitching, incomparable. With her, any girl will always look the best, feel confident and receive the best and best from men.sincere compliments.
In reviews of Helena Rubinstein mascara, consumers recommend choosing it for several reasons:
- hypoallergenic;
- washes off easily;
- long lasting;
- does not crumble;
- lashes look natural;
- thick brush.
One more mascara
Also some positive feedback from the fair sex received Sexy blacks mascara from Helena Rubinstein. Here are its main benefits:
- perfectly emphasizes the shape of the eyes;
- thickens eyelashes;
- promotes hair he alth;
- increases length;
- activates growth;
- gives volume.
How to use
Even in ancient times, people invented cosmetics to help lengthen eyelashes. Currently, there are modern technologies for this.
To achieve the desired result, here are some tips and tricks for using Helena Rubinstein Leopard Mascara (sold in a gold case, covered with leopard spots).
Apply mascara starting from the roots of the eyelashes, making zigzag movements and slowly draw the brush along the eyelashes. It is advisable to let the mascara dry. To give splendor and density of eyelashes during the staining procedure, you need to blink periodically. This method is not only suitable for the upper eyelid.
For the effect of false eyelashes, mascara is applied several times, allowing it to dry. But the lower eyelashes are painted in onelayer. In general, multi-layer makeup looks unnatural on the eyelashes and can crumble. To emphasize the lower cilia, there are special brushes. Those who like to curl eyelashes can use special curling irons. Before going to bed, it is imperative to wash off the paint from the eyelashes in order to avoid unpleasant consequences and he alth problems. When applying mascara, the brush should be held horizontally, as vertical use will prevent separation of the lashes. Do not forget about small cilia in the corners of the eyes. There are also special brushes for this, or you can use the tip of a regular one. Opening your eyes wide, you need to work out every small eyelash.
How to choose mascara?
In order not to make a mistake in choosing mascara, you need to follow some rules and start from certain criteria.
- If there is any doubt about the quality, you need to conduct a simple test: run a brush on the back of your hand. A good mascara won't roll, won't leave clumps, and will go on smoothly and evenly.
- Before buying, be sure to look at the expiration date on the package. In no case should you buy expired mascara, and it is undesirable to store purchased mascara beyond the specified expiration date.
Also, when choosing a mascara, you need to look at the shape of the brush, as there are a lot of its varieties:
- Thick brushes with bristles of different lengths - help to carefully separate the eyelashes and color them well.
- Brushes with bristles inspiral shape - ideal for girls with thick eyelashes (during the application of mascara, it is advisable to twist the brush a little).
- It is imperative to take into account the composition of the mascara, the composition of good and high-quality includes vitamins, keratin, proteins, panthenol, each of the listed elements performs a specific function and, thanks to this composition, the eyelashes become he althy, acquire a good appearance.
- But we must not forget about the additional care for eyelashes. For this, there are special gels, oils, mascaras that help strengthen and grow eyelashes.
- Good quality mascara won't smell bad.
How to store mascara?
After reading the reviews of the Helena Rubinstein mascara, we can draw the appropriate conclusions: the mascara is very effective and easy to use. The only negative may not be the affordable price for everyone, but by purchasing this product once, it will last for a long time. Mascara retains moisture for quite a long time and the brush is not deformed after repeated use. Cosmetics series Helena Rubinstein has proven itself only from the best side. All products of this brand have been successfully tested for quality. That is why they comply with all norms and requirements, and reviews of Helena Rubinstein mascara are a vivid confirmation of this. But in order for cosmetics to last as long as possible, you need to use and store them correctly.
Many women ask themselves the question: “How to store mascara?”. There are no special secrets and tricks here. The main thing is to keep the mascara in a separatea clean cosmetic bag, because she does not like high or low temperatures, so you should not leave her in the bathroom and should be protected from sunlight.
Every woman dreams of having long and thick eyelashes. But, unfortunately, not everyone gave nature such beauty. But don't get carried away with eyelash extensions. There are many more benefits to using mascara. It will help hide imperfections, make the eyes more expressive, and the look bright and attractive. And how perfect the eyelashes will look depends to a greater extent on the woman herself, on her diligence, desire to take care of herself, and follow the rules of hygiene. Otherwise, the result will be disastrous. An allergic reaction may occur, as a result of which the eyelashes will fall out. Improper nutrition, neurosis, stress can also contribute to the deterioration of the quality of eyelashes.
It is important not to forget that the beauty of any woman is in her hands. You need to always be in shape, even if you are in a bad mood or there are troubles at work. Looking good and attractive is the main rule that should become a habit, and even better, a girl's lifestyle.
