A wide variety of cosmetic brands is sometimes confusing, since not all products can boast of their quality, and it is quite easy to run into a fake. Cosmetics from "Urban Dikey" is in great demand among both ordinary people and professionals. After all, the quality of these products always remains on top.
Brand history
Urban Decay was founded fifteen years ago. In those days, the entire beauty range consisted of beige, red and pink shades. Other colors were indecent, few people dared to use them in makeup. The trend of boring colors and shades did not suit Sandy Lerner, and she made a bold decision at that time to expand the color range of cosmetics used in makeup by creating her own company. So she became one of the founders of the Urban Decay brand. The key point in the development of the company was Sandy's acquaintance with Wende Zomir. Ta, inin turn, she was obsessed with cosmetics, and, like Sandy, she was unhappy with the scarcity of shades used in the make-up. Together they decided to blow up the world of beauty by diluting the range of products produced with avant-garde and extraordinary colors.
As a result of their creative union in 1996, 10 lipsticks and 12 nail polishes were released. Each year, the range of products expanded, and soon the Naked eyeshadow palette was released. The cosmetics were of excellent quality, had natural ingredients in their composition, were stable, did not crumble and did not harm the skin. It is for these properties that thousands of women around the world fell in love with her.
Benefits of cosmetics
The Naked line - cosmetics of the American brand Urban Decay - embodies femininity, individuality, harmony and originality, leads to self-expression.
The undeniable advantages of cosmetics include:
- natural ingredients that are used in the production of products;
- active ingredients that moisturize and nourish the skin;
- gradation by skin type;
- economy;
- sustainability;
- quality;
- ease of use;
- versatility.
The natural substances that make up many products do not cause allergies. And Naked palettes (shadows) are designed for every taste, occasion and are designed both in pastel and brighter colors.
Where to buy products
BNaked products have just begun to appear in Russia. Cosmetics are mainly sold through online stores of special professional cosmetics. It can also be purchased in Moscow, at the Central Department Store. Many women order Urban Decay cosmetics from foreign online stores such as eBay, HQhair, Macys, Lookfantastic, Sephora, as well as on their official website.
Assortment of products
Urban Decay has a wide range of beauty products. This is an eye makeup category that includes primer, mascara, makeup remover, eye and brow pencils, eyeliner, Naked eye shadow.
Lip cosmetics are famous for their lipsticks, glosses, pencils. The makeup category offers primers, foundations, powders, setting sprays, blush, concealers, highlighters.
"Naked" - cosmetics, divided into two sections. The first is the actual eyeshadow palette, the second is the makeup base.
About the eyeshadow color palette
Naked eyeshadow palette is 12 shades. Of these, three are matte, the remaining nine are satin. It is the most popular palette in the world for creating a natural make-up. These shadows are universal and suitable for owners of different eye colors. After some time, the company released Naked 2 and Naked 3 palettes, they became indispensable and replenished the collections of shadows of many ladies.
The palette brings to life the idea thata woman is beautiful even without makeup, thanks to her natural natural beauty. There are no boring shades, and each color has a subtone corresponding to it. The shadows are well pigmented and easy to pick up with a brush, do not crumble throughout the day and have a rich color.
Each kit comes with a trial version of Eyeshadow Primer Potion, which is a must-have under Naked makeup. Shadows with its application look presentable and last up to 24 hours.
The set also includes a brush for applying and blending shadows and a chocolate-colored travel package, which is always convenient to take with you. Contains shades such as:
- Virgin - A matte nude shade. which almost merges with the skin. Apply as a base, under the eyebrow and in the inner corner of the eye.
- Sin - satin pearl nude color. Most often used to “highlight” the eyes.
- Naked - matte eye shadow in light beige.
- Sidecar is a bronze shade that can be used to create a slight shimmer effect.
- Buck - matt brick color. Draws attention to the crease on the eyelid.
- Half Baked - golden shade with mother of pearl. Able to add mystery and a slight shimmer to the eyes;
- Smog - rich, pearlescent brown eyeshadow. Used for finishing eye makeup.
- Darkhorse - A pearly brown with a slight marsh hue. Its beauty and depth is conveyed by the radiance of the shimmer. Professionals often blend it into the crease of the eyelid.
- Toasted - with nothingcomparable shade of tea rose, used as the base color.
- Hustle - A bright plum color with a slight brown tint.
- Creep - deep black. They fix the outer corner of the eye, and often emphasize the contour of the lash line;
- Gunmetal - gray metallic, mother-of-pearl beautiful basic shade.
Facial cosmetics
Naked's professional facial makeup includes products such as liquid foundation, BB cream, cream powder and compact face powder. All funds have up to fifteen shades. There is a powder with a shimmer effect, as well as a classic loose powder. Included in this section are concealers and multifunctional blushes.
All products contain natural ingredients that carefully care for the skin every day, protect it from the negative effects of the environment. They are stable and do not have to be corrected during the day, especially when using a primer. Cosmetic brands with lower cost may not always provide a similar result.
Pricing policy
Professional cosmetics produced by the Urban Decay brand are expensive and not always available to the common man. So, for the palette of shadows Naked, many women give from 2000 to 3000 rubles. Their lower cost indicates a fake. Foundations, powders and BB creams are also in this price range. Their price in online stores varies within 2000 rubles.
Thisproducts are not cheap, but with a certain desire, every woman can afford it. Brands of cosmetics from other companies, although they beckon with their attractive price, are often not as effective and efficient as these products.
Naked reviews
Urban Decay products are gaining popularity among Russian women every year. Ladies say that it stands out among the entire range of cosmetics for its unsurpassed quality. They would not trade it for any other, and so far they have not met such magnificent shadows. Makeup cosmetics do not smudge or spread throughout the day. It has unique and original shades, light texture. The shadows are quickly drawn on the brush, well pigmented, often the color of the shadows in the box completely matches the shade obtained after applying makeup. The compact palette case allows you to carry it with you all the time, because it has everything you need for a natural and everyday make-up.
Ladies also noted that when applying a primer, the shadows last up to 24 hours, and without it - about 7. The shadows never rolled or smeared. Many do not like the primer that comes with the kit. It is said that it is too heavy for the eyelids and with it makeup quickly loses its original appearance, so many women often change it to another one.
There are customers who admire the perfection of the colors matched in the palette. They say that they are always appropriate and suitable for both daytime make-up and evening outings for blondes,as well as brunettes. They look expensive and presentable, emphasizing the chic of their owner. There are ladies who, on the contrary, are dissatisfied with the colors presented in the palette, and claim that they are not suitable for everyone.
And, despite some negative reviews, Naked cosmetics has won a lot of rave reviews and is successfully used by both professionals in expensive salons and ordinary women who can afford it.
