Dorothy Perkins is one of the UK's most sought after affordable clothing and footwear brands. Over its centuries-old history, it has grown from a small shop into a multi-brand manufacturer, which is popular all over the world. Today, the brand has six hundred stores around the world. Famous models and actresses are the faces of advertising campaigns. In the current 2015, the company began to cooperate with the Kardashian sisters.
"Dorothy Perkins" brand story
France is considered a trendsetter of haute couture, the USA is the center of innovative designers. And what can old England boast of in this field? Everything is very simple - the quality and unsurpassed aristocratic gloss are given to modern fashion by English fashion designers.
Great Britain is famous all over the world for its multi-brand stores of inexpensive clothes. You can buy it almost anywhere in the world, and one of the oldest brands in Britain - "Dorothy Perkins" is no exception.
In 1909, a smallshop H. P. Newman, engaged in the sale of lingerie and stockings. He became the progenitor of Dorothy Perkins. Business went uphill, inexpensive and very high-quality linen was to the taste of stiff English women. By 1919, the number of stores was growing rapidly, there were more than ten company offices in the country. In the same year, they decided to rename the trading network to Dorothy Perkins. Why did the store owners choose this name? It turns out that this is the name of one of the varieties of rose bushes. Not surprisingly, many clothing collections are simply strewn with floral prints and embroideries, and some models of dresses and skirts really resemble a rosebud in full bloom.
In 2002, the brand was bought by Philip Green, now the trademark belongs to the Arcadia holding.
Collections
Today, "Dorothy Perkins" produces not only underwear and stockings. Several collections are created every year. The manufacturer produces clothes, shoes, bags and accessories. The autumn-winter collections feature original models of outerwear - coats, jackets, down jackets, parkas.
Designers of the fashion house position their collections as modern classics from Dorothy Perkins. The clothes of this brand are almost universal, walking down the street, you can easily look at a party and look simply charming.
Clothes
There are several fashion trends in which the brand works - this is office style, casual - everyday style and occasion - clothing for special occasions.occasions that girls do not wear as often.
Comfortable classic fit combined with soft textured fabrics and a touch of casualness is the key to the success of Dorothy Perkins clothing. Reviews about the models of this brand are only positive. After all, only self-confident young women over 25 who are not afraid to look different.
Many of the brand's collections are adorned with floral prints, giving a playful touch to the sober classics.
Shoes, accessories
Shoes are very popular among fans of the brand. The peculiarity of the models is a comfortable block and a combination of modern fashion trends. The brand's collections feature different models from airy and almost weightless ballet flats to boots with wide heels. Some models are studded with rhinestones and all kinds of decorations.
Accessories "Dorothy Perkins" effectively complement any look. The manufacturer produces stylish bags - clutches, hobos, handbags, backpacks, crossbody. The jewelry of this brand is akin to a work of art - delicate bracelets and rings, necklaces and earrings in the shape of flowers, butterflies, stars and hearts will always emphasize the individuality and good taste of their mistress.
