The 2017th fashion house "Chanel" appointed the year of Gabrielle - that was the name of the one that the world recognized as Coco. For his spring-summer show, Karl Lagerfeld releases CHANEL`s GABRIELLE handbag. But the truly significant event for the entire fashion world happened in September of this year, when a fragrance created in honor of a great woman was born, which contains an important message.
Ode to the Founder
It's impossible to start reviewing the new fragrance from Chanel Gabrielle without saying a few words about the person to whom it is dedicated.
Gabriel is not just a name, it is the personification of a winner in life. That was the name of the woman whose protests turned into art. It is to them that all 4 films that will be released before the end of the year will be dedicated. The first "history of rebellious nature" the world saw in early September. The fragrance announcement told us about who the great Coco was and how her masterpieces were born. The remaining 3 parts are devoted to love, freedom and charm - not only the main plots of life, but also what is important for every representative of the weaker sex.
Gabrielle Chanel - who is she?
It was Coco who initiated the struggle of women for the right to choose their own style, the path tolife and being yourself. From her own experience, she was able to inspire the fair sex that luxury is not striking: she wore jackets, black dresses, elegant and comfortable tweed suits. Gabrielle is one of the first to dare to cut her hair and has been followed by thousands. Later, they began to sunbathe and perfume themselves with the legendary Chanel No. 5 perfume - perfume that smells like a real woman. Coco taught them to combine faux pearls with diamonds, ride, have fun, ski, breathe deeply and look at the world with a smile.
It's amazing how subtle Karl Legerfeld feels his time. After all, he released the legendary perfume for women Chanel Gabrielle (EDP) in the year when a wave of protests of the fairer sex swept around the world, originating in major cities in America.
Years of waiting
Fans of the French Fashion House have been waiting for this premiere for 15 years! That is how much time has passed since the launch of the Chance line. But starting from the winter of 2017, the expectation became unbearable: Chanel launched only teasers one after another. And finally, on July 4, a high-profile event took place in Paris - the secular premiere of Chanel Gabrielle perfume. Celebrity reviews of the event said that all guests were met by representatives of the Fashion House: the face of the fragrance Kristen Stewart and the head perfumer Olivier Polge. The noisy summer party was also attended (and even performed) by Pharrell Williams, who is the first man to star in an advertising campaign for the bags of the French brand.
Presentation in Greece
It was decided to present the novelty to the press in Athens. Why? Firstly, the cruise collection of the Fashion House Chanel Resort-2018 was completely dedicated to antiquity. Karl Lagerfeld turned models into goddesses, decorating their heads with laurel wreaths, and the Grand Palais into an amphitheater resting against the sky with columns. Secondly, as most fans and journalists believe, because of the legends. Gabrielle (Coco) Chanel was one of those women who relentlessly created myths around her own person. It must be admitted that she did it so masterfully that so far no one will figure out where the truth is and where the fiction is. Thirdly, as it became clear already at the press conference, Greece was chosen because of the sun. In July, it resembles molten gold pouring from the sky. Just like the Gabrielle Chanel fragrance bottle. A new perfume for women, like sunlight, hidden behind glass and asking to be released.
From bottle to source of inspiration
As Coco Chanel said, true luxury is not striking, and this phrase is fully personified by a square bottle made of the thinnest glass, and 4 transparent edges practically disappear in its radiance permeated with light. The label with the lid fully reproduces the geometry of the packaging and has the same unusual shade called lamé (or golden-silver brocade).
Inside the case - a secret in the form of an additional tab-case. Its special embossment protects the bottle and it appears to be placed in its own imprint. It is the bold simplicity of design, according to the creators, that can fully reveal the sunny aura of the fragrance.
Who is the author of the masterpiece
The bottle design described above is the work of the elegant lady Sylvie Legastelua. During a press presentation in Greece, talking about the creation of the Gabrielle Chanel fragrance, she admitted that she started working on the bottle back in 2009. The goals were simple: cleanliness and elegance. Sylvie Legastelois wanted the bottle to be made of the thinnest glass, and the fragrance to become part of its atmosphere. But in reality, the task turned out to be difficult (from a technical point of view): according to statistics, women drop perfume more often than men, so the stronger the better.
For 5 years, the employees of the Fashion House, together with the specialists of the Bohemian glass manufactory, have been looking for the desired option. And in the end they found him. Take any brand of perfume and note that their bottom is thicker than the walls and concave inward. Chanel, on the other hand, made sure that their bottle curved outward, and only then they cut off all the excess. As a result, we got a perfect square on all sides.
Solar composition
As Olivier Polge admitted at the presentation in Greece, when creating the fragrance, he tried to focus on floral notes in order to find a new field for his creative imagination.
The perfect white flower is the result of the collaboration of the chief perfumer of the Fashion House of the Chanel laboratory. Only he can embody the free femininity of the great Coco Chanel.
An unusual creation enhanced by the intensity of jasmine and the freshness of orange blossom, emphasizing the creamy softness of tuberose and ylang ylang. Flowers immersed in such an atmosphere, according to Olivier Polge, open up inside a structure that is new to them. And this is no ordinary vibrating fragrance. According to customer reviews, Gabrielle Chanel on the skin of the owner reveals its unique power.
Perfume Secrets
The fragrance is based on three signature notes for the House of Chanel - ylang-ylang, jasmine and tuberose. It would seem that everything is simple, but do not rush to draw conclusions.
Firstly, jasmine was used not from Grasse, as in the case of Chanel No. 5, but from hot Egypt, where the flower has a carnal and sensual sound. Moreover, Olivier Polge added lankton to the natural extract of this plant - its synthetic analogue, which has a slight fruity tint.
Secondly, the ylang-ylang extract was obtained through a special technique. It was first used in the creation of L'Eau No. 5 fragrance. Why? Because it turned out to be brighter, more radiant and less "animal" compared to other extracts from this plant. Thus, the perfumer made jasmine "animal", and ylang-ylang and tuberose - airy.
By the way, especially for Gabrielle, the last flower was grown on a special plantation in Grasse. The employees of the Fashion House have been working on the cultivation of tuberose and obtaining its extract of the highest quality with characteristic creamy-floral notes for 6 years.
Ideasucceeded
During a visit to the main Moscow office of Chanel, the journalist of the famous metropolitan gloss admitted that, having heard the story of Olivier Polge about the "three perfume whales" on which the fragrance is based, and puffing the coveted composition on her wrist, she could not catch a single of them.
To these words, the head perfumer smiled broadly and replied that he would be glad if in the reviews of Chanel Gabrielle perfume they wrote that after application they could not smell either jasmine, or tuberose, or ylang-ylang. After all, he likes to imagine perfume as the fragrance of a non-existent or imaginary flower. And it's good that the owners of the novelty will not feel the individual components, but will perceive the solar composition as a whole. So, the idea was a success!
Atmosphere and the art of applying the legendary perfume
Reviews of Chanel Gabrielle perfume called the novelty a pure floral fragrance. The official website of the Fashion House indicates that 4 white flowers participated in the creation of the composition (and not 3, as Olivier Polge said). In fact, no matter how many plants were used, the main thing is the atmosphere they managed to create.
Exotic jasmine sounds in the heart, whose fragrance envelops in a thick fog. Nearby, subtle green fruity chords of ylang-ylang sparkle. Next, orange blossom vibrates, allowing you to faintly sense the presence of Grasse tuberose.
It is recommended to apply fragrance intensively with a wide gesture. Generously spray perfume on the skin or lining of clothing -and fragrant. If desired, you can use perfume during the day.
Perfect embodiment: who became the face of the new fragrance Chanel Gabrielle
American actress Kristen Stewart, best known for her role as Bella Swan in the Twilight saga, has been a Chanel ambassador since 2013. It was she who was subsequently entrusted by Karl Lagerfeld with a very important mission: to become not just the face of a perfume novelty, but also the embodiment of the founder of the Fashion House.
The first frame of the advertising campaign, which was captured by the famous photographer Karim Sadly, was seen by the world in early September 2017. In one of the reviews about Gabrielle Chanel perfume, it was said that the Fashion House does not release commercials - Chanel makes real films! Therefore, the film in support of the new fragrance was shot by Ringan Ledwidge. According to the British director, Kristen perfectly completed the task. She was able to show that she lives boldly, openly and is always ready for the new. The struggle with oneself for freedom and independence is the main theme of the film.
The mini-drama tells the story of a great woman who, freed from her cocoon, escapes from the captivity of the ribbons tied around her, breaks through the sparks and falls into the sunset. No flying delicate dresses, men, confetti, as was the case in previous video campaigns - only Gabrielle's inner world and character, reflected in Beyoncé's song Running and the dynamic impulses of the talented Kristen Stewart.
In addition, the American actress is also featured in commercialseye makeup collections Ombre Premiere Eyes and Gabrielle bags.
Let's talk about cost
It is quite natural that after 15 years of waiting and the long-awaited presentation, many are interested in prices and reviews of Chanel Gabrielle perfume. If in July perfume water could only be purchased in Chanel boutiques, then since September it has been available for free sale around the world.
Information on the cost of fragrance in the most popular domestic cosmetics and perfumery stores is presented in the form of a table.
"Rive Gauche" | ||
Volume | 50ml | 100ml |
Gold card | 6 397 RUB | 9 292 RUB |
According to the standard card | 8 100 RUB | 11,770 RUB |
Full price | 8500 rub. | 12 390 RUB |
"Ile de Beaute" | ||
By VIP card | 6 218 RUB | 8 290 RUB |
Full price | 8 992 RUB | 11,990 RUB |
And the table below shows the prices for Chanel Gabrielle perfume in well-known online stores.
"Perfume-RF" | |
Volume | Price |
Perfume (50ml) | 7 445 RUB |
Sample (1.5 ml) | 356 RUB |
Perfume (100 ml tester) | 11,015 RUB |
Toilet water | 8 940 RUB |
"L'Etoile" | |
50ml | 8 299 RUB |
100ml | 12,049 RUB |
Gabrielle Chanel: reviews and descriptions of the fragrance by buyers
Since the novelty of the Fashion House appeared on the vast domestic perfume market only a month ago, there are not so many comments on thematic forums. But taking into account the existing feedback from consumers, we can say that the Russians liked the composition.
Women agreed: "Gabrielle Chanel" is perfect for daily use, as the fragrance turned out to be light, gentle, not suffocating and very delicate. Immediately after application, buyers heard citrus notes that subside over time, and flowers come to the fore, which make the sound more intimate.
In the reviews of Chanel Gabrielle perfume, the absence of a pronounced train was noted. The fragrance sits close to the body, so you should not wait for the Gabriel fragrance to fill the room.
Plenty of compliments from the customer for durability, which received the highest rating. Women claim that the fragrance stays on the body for at least 6-7 hours, and on clothes for several days.
Summing up, we can say with confidence that 15 years of waiting were not in vain. The French Fashion House once again surprised the world with its masterpiece. There is nothing superfluous in it, only beauty, simplicity and elegance. Everything, as the legendary Gabrielle, whom the world knew under the name of Coco Chanel, bequeathed.