Thousands of companies are registered in the world every day, but only a few of them fall into the category of "famous brands". Even fewer enterprises and the products they produce reach the level where their names become common nouns. All the more interesting is the fact that the famous brands of our time, as a rule, began their victorious march around the planet quite by accident.
For example, the world-famous drink Coca-Cola was originally (in 1886) a medicine. It consisted of coca leaves and kola nuts (a plant of the mallow family). They treated them with nervous disorders, and Coca-Cola was sold, respectively, in pharmacies. At that time, cocaine was not yet banned, and no one knew about its harm to he alth. The drug was often added to various drinks. The effect of their use was akin to the effect of low-alcohol cocktails - it relieved tension, cheered up, toned up.
When cocaine was recognized as a harmful substance, the Coca-Cola company was accused of popularizing this drug. But this affected the sales of the scandalous drink in the most miraculous way: although cocaine was removed from the composition of Coca-Cola, its popularity increased dramatically at times. Ever sincemany years have passed since then, and Coca-Cola conquered the whole world without firing a shot.
The most famous brands are the names of products that have become household names. So, for diapers, all the young mothers of the world should thank Victor Mills, a Procter & Gamble specialist. It was he who, taking care of his little grandchildren, came up with a disposable diaper, which, after lengthy experiments, Procter & Gamble began to produce under the name Pampers.
The first Chupa-Chups was created in Spain (1958) as a never-before-seen lollipop candy that kept hands clean. After her, confectioners came up with hundreds and thousands of lollipops, but only Chupa-Chups got into the position of "famous brands". By the way, the design of the logo “by acquaintance” to the owner of the company was drawn in 1969 by Salvador Dali himself. His flower on the brand logo, although slightly modified, has survived to this day.
Daniel Swarovski did not plan to produce rhinestones when he created the first of its kind electric grinder to cut precious stones and crystal. The idea came in the process. And it was so successful that well-known brands were replenished with another common name. Swarovski named his new product in honor of the famous fraudster Strass, who passed off crystal fragments as diamonds.
Adidas and Puma are not only famous brands. These are the names of companies whose development history is worthy of a full-length feature film. Twobrothers, Adolf and Rudolf, having opened a small workshop for tailoring sports shoes, they made their own surname the name of their enterprise - Dasler. After the death of their father, the brothers quarreled so much that they not only divided the company in half, but also stopped even communicating. So, almost simultaneously, the world-famous brands Adidas and Puma were born, which are still in fierce competition. I wonder if the brothers could achieve worldwide recognition if they continued to work together at Dasler?
